How to Pick the Perfect Font for Your AI-Generated Logo

Your logo says a lot about your brand, and the font you choose plays a huge part in that message. Whether you're launching a small business, building a side hustle, or designing your first brand identity, the right font can help you look professional, trustworthy, and unique. AI design tools make logo creation easier, but font choice still needs a personal touch.

Let’s break down how to choose the best font for your AI-generated logo, even if you're not a designer.

Start with Your Brand Personality

Every brand has a personality. It might be bold and modern, soft and friendly, or elegant and timeless. Your font should match that mood.

Ask yourself:

1. How do I want customers to feel when they see my logo?
2. Is my business more playful or serious?
3. Do I lean toward tradition or innovation?

For example, a kids' toy brand might use a rounded, bubbly font that feels fun and friendly. A law firm might use a serif font that looks classic and reliable. Thinking about your brand's vibe will help narrow down your choices quickly.

Understand the Main Font Types

Fonts can be grouped into a few main styles, each with a different feel. When choosing a font for your logo, knowing these categories helps you make a smart decision:

Serif fonts: These fonts have little "feet" or tails at the ends of letters. They feel traditional, formal, and trustworthy. Think newspapers and universities.

Sans-serif fonts: Clean and simple, these fonts don’t have any extra details. They’re often used for modern, minimalist, or tech-savvy brands.

Script fonts: These look like handwriting or calligraphy. They’re elegant, artistic, and work well for creative or boutique businesses.

Display fonts: Bold and decorative, these fonts make a statement. Use them when you want to stand out—but be careful with readability.

Understanding these groups helps you choose a direction that matches your identity.

Think About Where Your Logo Will Be Used

Before you fall in love with a fancy font, think about where your logo will appear. Fonts that look great on a poster might not work on a business card or website.

Make sure your chosen font works at different sizes and on different backgrounds. Is it still clear when it’s small? Does it look good in black and white? Can someone read your brand name at a glance?

Try testing your font in several contexts—web, print, social media—to see how it holds up.

Match Font Weight and Spacing to Your Message

Fonts come in all shapes, but also in different weights (like light, regular, bold) and spacing (tight, normal, wide). These small tweaks can make a big difference in how your logo feels.

• A bold font with tight spacing feels strong and assertive.
• A thin font with wide spacing feels airy and upscale.

If you’re using an AI logo generator, it will often give you presets for these styles—but take the time to adjust and explore. Turbologo, for example, lets users tweak fonts and layouts until it all feels right.

Font Selection Tips You Can Rely On

• Keep it readable: Fancy is fun, but your brand name should always be easy to read.
• Limit the number of fonts: Stick to one or two fonts to keep your logo clean.
• Avoid trendy fonts: What looks cool today may look outdated next year.
• Check contrast: Make sure your font color stands out from the background.
• Pair fonts wisely: If you're using two fonts, one should be simple to balance the other.
• Test in all caps and lowercase: The same font can look very different in each.
• Avoid fonts that are overused: Try to steer clear of the most common options.

These guidelines will help you make choices that not only look good but last over time.

Don’t rush the decision. The right font can elevate your entire brand and make your logo memorable.

Explore and Refine Until It Feels Right

The first font you try may not be "the one." Don’t be afraid to experiment. Try a few different options, take breaks, and come back with fresh eyes. A font that didn’t stand out at first might grow on you.

Many AI design tools let you preview your logo in different fonts, making it easier to compare. Take advantage of these features and trust your instincts.

If you’re working with a platform that includes customization—like an AI logo generator that offers font flexibility—you can try different weights, alignments, and text styles before you finalize anything.

Conclusion

Fonts do more than spell your name. They give your logo a voice. When you're building a new brand, that voice matters. Choosing the right font means thinking about who you are, how you want to be seen, and where your logo will live.

You don’t need a background in design to pick a great font. With the right mindset and a little curiosity, you can find a typeface that fits your business perfectly. So play around, test often, and most importantly—make sure it feels like you.

TraceX Launches AI Tool to Streamline EU Deforestation Regulation Compliance for AgriFood Exporters

TraceX Technologies, an AgriFood and ClimateTech startup, has launched an Agentic AI Tool to automate and simplify end-to-end compliance with EU’s Deforestation Regulation (EUDR) that comes into effect from December 2025.

EU Deforestation Regulation (EUDR) mandates that any product exported to the EU should be legally sourced and deforestation-free. Non EU Exporters and EU Importers of commodities such as coffee, cocoa, palm oil, soy, wood and wood based products, rubber and cattle products, have to submit traceability proofs, verified plot-level geolocation data, Due Diligence Statement (DDS), and digital records for audits. Failing to do so can lead to shipment rejections, financial penalties of up to 4% of annual turnover in the EU and reputational damage.

A report by Global Trade Research Initiative (GTRI) indicates that Indian exports worth USD 1.3 billion are likely to be impacted due to the new regulations. Among the most affected are agriculture products such as coffee, oil cake, and forest-derived products that include paper, wood furniture, leather hides, etc. Many exporters, particularly small and medium sized companies, are struggling with high compliance costs, challenges in providing traceability proofs, and supply chain complexities.

The existing process for the submission of the Due Diligence Statement (DDS) is done through manual procedures that require field agents, spreadsheet entries and time-intensive workflows that are prone to errors. TraceX’s agentic AI tool automates these processes through interventions such as auto-parsing of supplier emails and documents for KYC, AI-validated geolocation, risk assessment via global earth observation data sets flagging high-risk suppliers or non-compliant plots before shipment, integration with the existing legacy applications, auto-generated Due Diligence Statements (DDS) that match EU TRACES formats, and Real time EU regulatory and technical updates. It cuts down DDS preparation time by up to 80%.

Commenting on the new tool, Srivatsa Sreenivasarao, Founder and CEO, TraceX, said, “While some of this functionality existed in our legacy platform, we have further added more capabilities to it by integrating advanced AI technologies to make the experience more seamless and efficient for non-EU exporters and EU Importers. The EU Deforestation Regulation presents significant economic implications for Indian exporters due to complex compliance requirements that currently need manual intervention. Managing this across fragmented, smallholder-heavy supply chains often results in data silos, manual bottlenecks, inconsistent assessments, and missed regulatory updates. Our Agentic AI Tool automates all the processes, cuts down on turnaround time, improves accuracy and reduces compliance costs”

For more information about the tool, visit https://tracextech.com/eudr-compliance-platform/

About TraceX

TraceX Technologies is a global AgriFood and ClimateTech providing comprehensive solutions to address critical challenges in supply chain traceability, sustainability, carbon management, and regulatory compliance( EUDR, CSRD,CS3D) Their innovative platform combines AI and blockchain technology with satellite monitoring and advanced reporting tools, enabling businesses to improve operational efficiency, build trust with stakeholders, and meet global sustainability standards.

Website: https://tracextech.com/

Why Businesses Are Turning to Remote Worker Monitoring

Remote work has gone from an occasional perk to an everyday reality for many companies. These days, teams sign in from spare bedrooms, coffee shops, and even the back porch if the weather’s decent. Some folks have traded city noise for a slower life in the countryside while keeping the same job.

Managers, once used to strolling over to a desk for a quick update, now run projects from miles away.

This setup has plenty of perks. But it also brings a big question. How do you keep work moving when nobody’s in the same place? You can’t just lean over and ask, “How’s it going?” anymore.

That’s where tracking tools step in. They give leaders a clear view without breathing down someone’s neck. Companies want to keep things running, spot problems early, and protect productivity — all without wrecking team trust.

The Role of Employee Monitoring Software

One tool that’s become a regular feature in remote setups is remote worker monitoring software. It gives managers a no-guesswork look at how work hours are spent.

Reports might reveal if most of the day goes into focused tasks or gets chipped away by random distractions.

It’s not about spying. Honestly, it’s about having the facts. When managers can see patterns in workloads, they can rebalance tasks before people burn out.

Take a marketing agency as an example. If designers are swamped while writers have breathing room, a manager can shift things around so deadlines are met and stress stays manageable.

Keeping Tabs Without Hovering

The idea of being tracked can sound… well, a little off-putting. Nobody wants a system that acts like a babysitter with a clipboard.

The better tools avoid that. They focus on useful, big-picture data instead of obsessing over every click.

You might see a report showing how long certain tools are in use, or where delays keep popping up. If a software team slows down every time it hits testing, that’s a sign something’s broken — maybe outdated tools, maybe missing training.

The goal isn’t control. It’s about finding roadblocks and getting rid of them.

A Boost for Focus and Responsibility

When you know your work patterns are visible, it changes how you approach the day.

You’re less likely to wander into non-work rabbit holes. That extra focus often pushes productivity up.

It also builds responsibility. Everyone knows their work is part of a shared record. Managers can see when someone is quietly delivering top results — and that matters. On the flip side, a drop in activity can be a red flag that someone’s stuck or carrying too much.

That’s when a good manager can step in before things slide further.

Turning Data Into Better Decisions

Monitoring tools do more than watch. They guide decision-making.

Think about a customer support team answering hundreds of tickets. If certain issues always take twice as long, that’s a clue. The process might be clunky. Or maybe the team needs better training.

With that knowledge, managers can set realistic timelines, shift staff to where they’re most effective, and cut down on overtime. Over time, those changes add up to big wins for efficiency — and for morale.

Strengthening Team Communication

Remote work makes quick problem-solving trickier. In an office, you can just say, “Got a minute?” and fix it on the spot.

At home, those moments vanish. Monitoring tools can help bridge that gap. They show when teammates are active and reachable, so it’s easier to grab five minutes for a quick call instead of letting things drag on.

Some platforms even link directly to project management tools. That keeps updates, files, and notes in one place instead of scattered across endless chat threads.

Protecting Data and Security

Here’s the other thing: remote setups bring security risks. People might be on personal devices, shared Wi-Fi, or even public networks.

Monitoring software can track file access and flag anything odd. If there’s a strange login or a large download at midnight, managers can jump in right away.

For industries like finance, healthcare, or law, that early warning isn’t optional — it’s essential.

Bottom Line: Striking the Right Balance

The real trick with remote worker monitoring? Balance.

Too much oversight feels like mistrust. Too little leaves managers guessing. The best setup is transparent from the start. Tell the team what’s being tracked, why it’s tracked, and how it helps everyone.

Handled openly, these tools can boost performance, strengthen trust, and keep projects on track. Over time, that balance makes remote work not just possible — but genuinely effective.

And that’s the point.

Adobe Unveils New Adobe Express for Ads for Small Businesses to Stand Out

Today, Adobe unveiled Adobe Express for ads, a new solution that makes it faster and easier for smaller businesses to create high-performing ads for top social channels in Adobe Express. The solution supports creative workflows for some of the world's largest ad platforms, including Google, LinkedIn, Meta, and TikTok, with Amazon soon to follow. With new “social safe zones” in Adobe Express, designing stunning, creative content that matches ad platform guidelines can be stress-free. And new Metricool and Bitly add-ons for Adobe Express help you track how your content is performing.

Great ads made easy — with Adobe Express.

The process of landing a great ad can be long and arduous. You’ve got to get a lot right — from amazing creative that makes your message stand out to navigating the different rules, sizes, and criteria of each platform and deciphering the signals that tell you why ads are effective — or not.

Adobe Express for ads connects the dots in one convenient app, making it simple to get the right messages to your audiences quickly and effectively.

New “social safe zone” technology.

New social safe zones in Adobe Express provide built-in guides tailored to top platforms, so key visuals and messages are placed for maximum engagement and performance. Starting June 12, safe zones for Stories and Reel ads (Meta) and LinkedIn video ads will be available in Adobe Express — with more formats to come.

Easily design high-quality creative.

According to Nielsen, 50% of advertising ROI is driven by the quality of the creative. Adobe Express brings the best of Adobe’s industry-leading creative tools, like Adobe Photoshop and Adobe Illustrator, and a massive library of assets and templates curated by real design pros, into an app that makes it easy for everyone to produce eye-catching creative. Here’s what you can do:

• Create great ads that stand out. Start with thousands of free, professionally designed templates built to perform across top ad platforms so your ads are polished and on-brand.
• Design with ease. Focused workflows and drag-and-drop tools make it simple to customize text, images, and layouts. AI-powered features can help you quickly generate content ideas, remove backgrounds, generate images or video, and more — even if you’re not a pro.
• Make once, repurpose everywhere. Instantly resize and reformat ads to fit the platforms where your customers connect, browse, and shop.
• Create with confidence, launch with peace of mind. Adobe Firefly-powered tools are commercially safe for your business. Fonts, images, and assets in Adobe Express are also cleared for business use. With Custom Brand Kits, you can easily lock brand elements for a consistent look and feel every time.
• Leverage recently announced AI-powered video capabilities. With Adobe Express, every small business can create high-impact video ads. Clip Maker uses AI to instantly cut video footage into short clips, and Firefly-powered Generate Video uses text and image prompts to generate custom, commercially safe b-roll and background footage.

Seamlessly publish to top ad platforms.

Adobe Express for ads features a new user experience that lets you easily connect to leading advertising platforms and access custom workflows, best practices, and templates specific to each environment. You get better ad performance — for free and from one efficient app.

New integrations include:

• Optimized Google Performance Max templates. Take the guesswork out of building compelling creative assets for campaigns. Simply grab a template, insert your videos, images, or offering and export to your Google Ads account in minutes.
• Video and image ads on LinkedIn. Publish quickly and with ease to help drive engagement with B2B audiences on the world’s largest professional network. Video templates are optimized for high-impact storytelling and advertising assets can be exported to your LinkedIn ads account for campaign creation and tracking.
• TikTok Symphony Assistant add-on. Easily create trending business content and add pre-cleared music tracks from the Commercial Music Library. Starting June 16, you can also export videos directly to your TikTok Ads Manager account.
• Amazon ads: Adobe Express is also working with Amazon to provide you with professionally designed templates and pre-compliance checks, helping ensure you can successfully publish to Amazon ads every time.

Effortlessly measure content performance.

New add-ons from Metricool and Bitly, make it easier for you to understand how social content is performing and adjust to maximize its impact, all within Adobe Express.

• The Metricool add-on for Adobe Express provides intel on top-performing posts, top-performing hashtags, and engagement rates across platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X/Twitter, Google Business, and more, to help inform creative and social strategies. View side-by-side analysis of competitor profiles to spot content trends and performance gaps so you can fine-tune your strategies with data.
• With the new Bitly add-on for Adobe Express, it’s simple to add QR Codes and short links to assets so you can monitor performance and view real-time analytics that provide intel to inform updates and strategy.

These features and more are waiting to be explored in Adobe Express for Ads, or download the ad platform add-ons here.

To add new social measurement capabilities to your toolkit, visit the Adobe Express add-on marketplace.

10 Hostel & School Management Platforms Automating Campus Life

Managing a hostel or a school efficiently requires seamless coordination, automated administration, and student engagement tools. As education institutions embrace technology-driven solutions, several platforms have emerged to simplify operations. Here are 10 leading hostel and school management platforms transforming campus life.

1. Fedena

Fedena is a cloud-based school management system that offers modules for admissions, attendance, exams, library, and fee collection. Its ERP framework helps administrators monitor student progress and streamline school operations.

Used by Indian Institute of Logistics, Laksh Career Academy, Vidya Vikas Academy, and Wellspring International College, according to its website. 

2. Entab (CampusCare ERP)

A popular choice for Indian schools, Entab’s CampusCare ERP provides student information systems, fee management, attendance tracking, and communication tools, ensuring smooth coordination among parents, teachers, and students.

3. iSAMS

Widely used in international schools, iSAMS integrates student records, HR management, finance, and academic planning into a single digital platform. Its mobile app allows easy access for teachers and administrators.

Trusted by Rugby School, Warwick School, and over 1,600 schools across 90 countries. 

4. eLite SIS

Designed for universities and colleges, eLite SIS delivers cloud-based administration, covering admissions, alumni management, financial analytics, and data-driven decision-making tools.

Implemented at Dharmsinh Desai University (India), The Learning Lab (Singapore), and Vega School (India). 

5. Vidyalaya

Vidyalaya’s school ERP system includes exam scheduling, payroll management, transportation tracking, and library automation. It enhances academic planning and communication.

Powers over 1,300 schools, colleges, and institutes, including Kendriya Vidyalayas. 

6. Blackbaud Education Management

Blackbaud’s platform serves independent schools, offering learning management tools, student enrollment solutions, automated billing, and fundraising capabilities for streamlined administration.

Blackbaud’s platform is used by Georgian College, Gonzaga College High School, Berwick Academy, and Porter-Gaud School. 

7. Classter

Classter provides a scalable school management system covering student registration, grade management, timetable scheduling, and financial tracking, helping schools centralize their administrative functions.

Classter is adopted by European University Cyprus, Hyper Island, and Portobello Institute. 

8. Gradelink

Gradelink is an easy-to-use system for private and charter schools, simplifying attendance tracking, grading, scheduling, and teacher-student communication.

Gradelink is used by Archdiocese of Los Angeles, Summit Christian Academy, and Claremore Christian School.

9. MyClassCampus

This school ERP system features mobile-based attendance tracking, online fee payment, automated exam results, and real-time parent-teacher communication, making education management more efficient.

10. OpenEduCat

An open-source education ERP, OpenEduCat helps universities and schools manage student records, faculty interactions, exam tracking, and learning resources, offering flexibility in customization.

OpenEduCat is trusted by Rotary, Katoen Natie, and National Power Academy.

Among these, iSAMS and Blackbaud Education Management stand out for their global reach and high-profile clients. 

The Future of Hostel & School Management Platforms

With institutions increasingly relying on automation, cloud-based solutions, and AI-driven analytics, these platforms ensure efficiency, financial control, and seamless student engagement. Schools and hostels integrating these tools are set to enhance academic operations and improve the student experience.

Zoom Expands Agentic Skills With the Launch of Custom AI Companion, Zoom Tasks, AI Calendar Scheduling, and More

Zoom launched additional agentic skills across Zoom Workplace, delivering on the promise of agentic AI with the Custom AI Companion add-on, Voice Recorder, Tasks, and Custom Avatars, plus new features for Zoom Meetings, Zoom Team Chat, Zoom Whiteboard, Zoom Revenue Accelerator, and more.

“A year ago, we launched Zoom Workplace’s AI-first capabilities, transforming how users work—helping them get more done, drive better results, and strengthen their relationships at work. AI Companion became a personal assistant across Zoom Workplace, plugging into all your favorite apps like Outlook, Office, Gmail, Google Calendar, and Google Docs,” said Jeff Smith, head of Product for Workplace AI, Meetings, and Spaces at Zoom.

“Last month, we announced that AI Companion now includes a set of agentic skills so it can understand, plan, and get things done with minimal input from the user. We’re further delivering on that promise by launching Custom AI Companion, agentic AI, and many other features. We continue to push the boundaries of innovation to bring our customers the very best AI-first solutions that drive productivity and collaboration.”

Get more done with Zoom AI Companion across Zoom Workplace

Zoom AI Companion helps users save critical time in their day by surfacing and organizing tasks, enabling them to scale their work, taking notes for them during Zoom Meetings and in-person conversations, and much more, so they have time to focus on what matters most.

Zoom Tasks

Between meetings, emails, chats, and calls, teams and individuals can get overwhelmed with keeping track of everything that needs to get done. Zoom Tasks with AI Companion helps surface, manage, and complete tasks across Zoom Workplace to get more done, and can aggregate tasks all within the centralized task management tab or embed tasks in a Zoom Doc for easy tracking.

• Get a curated to-do list: Zoom AI Companion can automatically generate recommended tasks and assign them to the right owner based on meeting summaries or be prompted to surface tasks from Zoom Team Chat, Zoom Mail, Zoom Docs, and more, quickly converting action items into actionable tasks to accept or delegate to others. 
• Complete to-dos faster: Zoom AI Companion can help users get started and complete tasks by providing insights and recommending next steps.
• Drive follow-through and visibility: Zoom Tasks can help everyone stay on track and in the know by utilizing the centralized task management tab, sharing and assigning tasks across accounts, and summarizing tasks using AI Companion.
• Zoom Tasks is now available for Zoom Workplace plans; with AI Companion capabilities available for eligible paid plans.

Voice Recorder

For in-person interactions, the AI Companion Voice Recorder can transcribe, summarize, and capture action items, so users can enjoy the benefits of AI Companion even when they’re not on a Zoom Meeting or Zoom Phone call. Voice Recorder enables users to connect face to face, whether it’s a spontaneous meeting or a planned one, and not worry about taking notes manually. (Available later this month on mobile and coming to Rooms this summer.)

Streamlining collaboration with enhancements to Zoom AI Companion, Zoom Meetings, Zoom Spaces, and Zoom Team Chat

Zoom prioritizes innovation, consistently delivering new and exciting products like Zoom Tasks, as well as improvements to its existing product lineup.

• To better support multi-lingual and global teams using Zoom Team Chat, Zoom is now using its own Small Language Model (SLM) optimized for specific AI skills to provide improved translations from eight languages (German, Spanish, Italian, French, Portuguese, Portuguese-Brazilian, Simplified Chinese, Traditional Chinese) to English.
• Also in Zoom Team Chat, users can now mention people who are not in a chat/channel and share their contact info without having to add them to the chat/channel. (Available now.)
• Users can ask AI Companion to schedule meetings with multiple participants from the side panel in any product tab within Zoom Workplace. AI Companion will find the best times for all invitees by pulling data from across the platform and suggesting scheduling options for the user to confirm. AI Companion will then set up the Zoom meeting, add it to the participants’ calendars, and generate suggested meeting topics and agendas.
• During Zoom meetings, users can create private group chats 1:1 or with a specific subset of participants. They can even add a custom name to their group to help track multiple private chat groups at once and share links within the private group chats. (Available now.)

Get better results with Custom AI Companion

Custom AI Companion

Starting today, organizations can tailor AI agents and skills to address their unique needs and drive efficiency across their organizations with the Custom AI Companion paid add-on. Custom AI Companion is powered by Zoom AI Studio, a low-code, drag-and-drop builder where admins can customize Zoom AI Companion for their organization.

This summer, users will be able to connect beyond Zoom via integrated third-party AI agents with Custom AI Companion. To facilitate this integration, Zoom will support both Model Context Protocol from Anthropic and Agent to Agent Protocol from Google in Zoom AI Studio, making it simpler to integrate external AI agents with AI Companion.

Bring Your Own Index (BYOI)

With Bring Your Own Index (BYOI), organizations can now connect AI Companion interactions to a wide variety of enterprise data sources like project management tools, cloud storage, email accounts, and customer databases through Amazon Q Business or Glean. For example, users can connect their Amazon Q Business index to surface relevant documents, emails, and project info in AI Companion to quickly gain context during a Zoom meeting.

Custom Avatars for Zoom Clips

Zoom Clips helps users easily share information without the need for a meeting. For example, if a user needs to walk a colleague through a document they drafted, rather than wait for both of them to be available, the user can simply record a Zoom clip and share it with their colleague.

With Custom Avatars for Zoom Clips, users can now use AI Companion to create an avatar in their likeness, provide a transcript of the desired content, and allow AI Companion to generate a clip for them, saving them invaluable time without the need to re-record and helping them scale their efforts.

Custom Avatars for Zoom Clips are designed with security and authenticity safeguards, including protection around the initial video creation. For example, gesture checks help detect the potential use of pre-recorded or manipulated footage, and video and audio watermarks indicate its AI origin.

Custom Avatars for Zoom Clips are available now with the Custom AI Companion add-on and will also be available as a separate SKU, which is planned to be released in May.

The Custom AI Companion add-on is available for $12 per user per month, with more capabilities expected this summer. To learn more about all of the features that are and will be available for Custom AI Companion license holders, visit the Zoom website and read the Zoom blog to learn more about how organizations can tailor AI Companion to meet their unique needs.

Staying organized just got easier

• For those users who aren’t Zoom Whiteboard users yet but would like to be, they can now easily convert boards from Miro, Mural, and Lucid to Zoom Whiteboard. (Available now.)
• To help users create more dynamic Zoom Whiteboards, templates have been enhanced with sticky notes and emoji stacks to make it easier to add objects to a board. AI Companion can also now summarize Whiteboard content. (Available now.) 

Strengthen relationships for better collaboration

When users are given the right tools to connect with their colleagues and customers, enhanced collaboration is possible. Zoom is empowering users with innovations to help spark new connections and foster existing ones.

• Online Fax simplifies business communications by consolidating fax, SMS, and calls on one Zoom Phone number, eliminating the need for additional hardware, providers, complex setups, and extra billing. (Available now.)
• Prioritize urgent voicemails and extract key action items from Zoom Phone for Microsoft Teams with AI Companion, helping users stay organized and manage their time more efficiently. (Planned to be available later this month.)
• To save time and stay organized, the Zoom + Salesforce app provides users with AI-generated summaries of Zoom Phone calls directly in the app. (Available now.)
• To help users work smarter, faster, and more effectively, Workvivo AI, powered by Zoom AI Companion, helps users write better company updates, find answers more easily, and create more engaging surveys. (Available now.)

To learn more about Zoom Workplace, visit the Zoom website.

Empowering contact center and sales teams

Enhancements to Zoom CX include new workforce management features designed to provide greater flexibility, precision, and efficiency in agent scheduling and staffing forecasts. These enhancements empower both supervisors and agents with advanced tools for optimizing workforce planning across multiple channels.

• Deferrable work forecasting enables Workforce Management admins to predict staffing needs for non-real-time communication channels such as email, social media, and voicemail to enable businesses to allocate sufficient resources across all customer touchpoints. (Available now.)
• Seat limits for agent scheduling allow supervisors to set minimum and maximum staffing levels at different times of the day, helping to optimize agent distribution throughout the week. (Available now.)
• Supervisors can also take advantage of the ability to create multiple forecast scenarios, allowing them to model different staffing strategies and analyze how changes in metrics and volumes might impact workforce needs. (Available now.)
• Enhancements to dynamic daily scheduling further improve flexibility using AI by optimizing weekly schedules to customize shift structures for specific days. For example, the system can pick days to be worked, implement shorter shifts on Saturdays, or incorporate additional activities beyond standard breaks and meals. (Available now.)
• Agent scheduling preferences allow employees to rank up to three preferred shift start times in quarter-hour increments to help balance workforce needs with employee preferences and enable increased job satisfaction and improved efficiency. (Available now.)

Zoom Revenue Accelerator

In today’s high-velocity sales environment, teams are under constant pressure to move fast, stay aligned, and keep data consistent across fragmented tools and channels. The latest innovations in Zoom Revenue Accelerator use AI insights and automation to streamline execution and help teams close deals faster with greater consistency and confidence.

A new AI playbooks feature for Zoom Revenue Accelerator introduces an always-on agent that can run on admin-configured sales methodologies such as BANT, SPICED, and MEDDICC on behalf of sales reps behind the scenes. Administrators can deploy out-of-the-box or custom frameworks to ensure a standardized, repeatable approach to sales execution based on organizational preferences. This new feature leverages advanced AI and LLMs to analyze sales conversations to surface key customer insights and automatically suggest updates to opportunity fields. This helps reduce manual data entry, keep CRM records accurate and up to date, and free up sales teams to focus on what they do best — selling.

• By reducing manual data entry and providing more accurate and consistent CRM records, sales teams can focus on selling
• Sales managers gain deeper visibility into team adherence to selected methodologies through tracking and reporting, enabling more effective coaching.
• For administrators, AI playbooks simplify the implementation of standardized or custom sales frameworks for a more structured and scalable sales process.

Additionally, the introduction of deal explorer for Zoom Revenue Accelerator enables sales teams to surface critical sales insights through natural language queries. By aggregating and analyzing information across the entire opportunity lifecycle, deal explorer eliminates the need to manually sift through multiple data sources. This helps sales reps save valuable time, improve sales execution, and stay focused on closing deals with greater confidence.

• For example, sales professionals can ask questions about a specific deal such as “What are the next steps for this opportunity?” or “Has pricing been discussed?” and receive contextual, structured answers based on a comprehensive analysis of calls, meetings, and CRM data.

These new features are available now to Zoom Revenue Accelerator customers.

Zoom expands industry offerings

Frontline workers in industries like retail, manufacturing, first responders, and healthcare need solutions tailored to their specific needs. Zoom is launching two new products that will help save frontline workers time and boost efficiency.

• Zoom Workplace for Frontline: Zoom Workplace for Frontline, a purpose-built, AI Companion-based mobile solution for frontline workers will provide key on-shift communications and work management tools for frontline workers in industries such as retail, healthcare, manufacturing, hospitality, and others to help them be more connected and efficient in their daily tasks. To learn more about Zoom Workplace for Frontline, visit the Zoom newsroom. (Available now.)
• Zoom Workplace for Clinicians: Zoom and Suki, a leader in AI technology for healthcare, are partnering to provide AI-generated clinical notes to healthcare institutions. Zoom Workplace for Clinicians’ clinical notes feature will help to streamline and automate clinical note-taking during in-person and virtual patient-physician interactions by allowing physicians to focus more on patients instead of paperwork. To learn more about Zoom Workplace for Clinicians, visit the Zoom newsroom. (Available now.)

Adobe Launches Adobe Experience Platform Agent Orchestrator for Businesses to Activate AI Agents in Customer Experiences and Marketing Workflows

• Adobe unveiled the Adobe Experience Platform Agent Orchestrator, which enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems.
• A suite of ten purpose-built AI agents, built on Adobe Experience Platform Agent Orchestrator, will augment the capabilities of marketing and creative teams to drive personalization at scale.
• Adobe introduced Brand Concierge, a new application for brands to configure and manage AI agents, delivering personalized, immersive and conversational experiences for consumers.
• Strategic partnerships with major companies, including Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow and Workday, aim to ensure seamless execution of use cases across various AI agents.

Yesterday, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use purpose-built AI agents for optimizing websites, handling repetitive content production tasks such as resizing, refining target audiences, creating and optimizing channel experiments and scaling content and digital media production. Adobe also unveiled Brand Concierge, the first brand-centric agentic app that will represent the evolution of transactional chatbots and web-based agents to richer, brand-centered agent experiences that draw on a company’s unique brand attributes and customer data—creating a brand concierge experience personalized for every customer.

Each year, over one trillion experiences are being activated through AEP, enabling leading companies to connect real-time data across their entire organization and deliver standout customer experiences. AEP is the ideal experience platform to drive the next wave of AI agents. Adobe's latest AI innovations will reshape how businesses connect with customers and the daily work of marketers tasked with delivering and orchestrating impactful customer experiences. These offerings are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in AEP, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.

“Adobe has a long history of working closely with CMOs, CIOs and their organizations to drive impactful customer experiences that are anchored in reliable and real-time experience insights,” said Anjul Bhambhri, senior vice president of engineering, Adobe Experience Cloud. “Agentic AI is a major leap forward that will accelerate workplace transformation. Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalization through purpose-built AI agents.”

AEP Agent Orchestrator is rooted in a deep, semantic understanding of enterprise data, content and customer journeys through Adobe Experience Cloud—relied upon by leading brands to power digital business and deliver exceptional customer experiences. This enables agentic AI solutions that are purpose-built for businesses to deliver targeted and immersive experiences, with data governance and regulatory compliance built in. New innovations announced by Adobe today include:

Adobe Experience Platform Agent Orchestrator and purpose-built AI agents

Adobe Experience Platform Agent Orchestrator enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. With AEP as the foundation, agents are built with a deep understanding of customer data and content to enhance decision-making, as well as support for multiagent collaboration, and decision science and language models that enable dynamic and adaptive reasoning. Brands can also shorten time to value, as AEP data is brought together under Experience Data Model schemas, which derive meaning from unrelated data and enables impactful customer experiences. Today, billions of audience profiles are managed and activated through AEP.

Adobe unveiled a suite of Experience Platform Agents to be leveraged directly within Adobe enterprise applications. Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing category-leading applications, such as Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer and Adobe Customer Journey Analytics. Adobe Experience Platform Agents will augment the capabilities of marketing and creative teams to drive personalization at scale. Adobe introduced ten AI Agents today including:

• Account Qualification Agent supports enterprise business-to-business (B2B) objectives by evaluating and advancing new opportunities to build sales pipeline and engage key members of a buying group.
• Audience Agent analyzes cross-channel engagement data to create and optimize goal-based, high-value audience segments, which can then be activated for widescale personalization campaigns.
• Content Production Agent helps marketers and creatives achieve scale by generating and assembling content based on a brief, while adhering to predefined brand guidelines.
• Data Insights Agent simplifies and expands the process of deriving insights from signals across an organization, enabling experience makers to visualize, forecast and remediate customer experience initiatives.
• Data Engineering Agent supports high-volume data management tasks, such as data integration, cleansing and security, a complex operation as businesses continue to connect disparate data across their organizations.
• Experimentation Agent enables teams responsible for personalization initiatives to hypothesize new ideas, simulate them, conduct impact analysis and seamlessly connect to applications where they can be turned into active experiments.
• Journey Agent enables teams to efficiently orchestrate cross-channel experiences by driving tasks across customer journey ideation, analysis and optimization.
• Product Advisor Agent supports brand engagement and funnel advancement through product discovery and consideration experiences that are tailored to individual preferences and past purchases.
• Site Optimization Agent enables always-on support to drive performant brand websites by automatically detecting, raising and fixing issues to boost customer engagement.
• Workflow Optimization Agent enables productivity gains and supports cross-team collaboration by monitoring the health of ongoing projects, streamlining approvals and accelerating workflows.

Adobe brand concierge for B2C and B2B businesses

A new generation of consumers is seeing value in having conversational experiences with their favorite brands. New insights from Adobe Analytics show a 1,200% increase in traffic to U.S. retail sites from generative AI sources (AI-powered chat services) in February 2025—and a 1,700% increase to travel sites—as consumers looked for purchase guidance, inspiration and available deals. Agentic AI ushers in a new era for how businesses and consumers interact, with AI agents that will be able to handle more complex tasks and make highly tailored recommendations. This can include everything from personalized trip planning in travel and hospitality to helping shoppers find the perfect product or service in retail.

With Adobe Brand Concierge—a new AI-powered solution built on AEP Agent Orchestrator—businesses will be able to configure and manage AI agents that guide consumers from exploration to confident purchase decisions, using immersive and conversational experiences. This offering will be multimodal, supporting interactions across text, voice or images while delivering AI-driven, sensory-rich recommendations and comparisons. Leveraging comprehensive AEP insights, Adobe Experience Manager brand experiences and third-party sources, agents such as the Product Advisor Agent will be able to personalize experiences based on user context and brand preferences—anchored in trusted first-party data and brand content for reliability and compliance. As customers interact across a businesses' digital properties, insights on sentiment, behavior and pain points will be captured in AEP, to inform and shape the overall customer experience.

Adobe Brand Concierge will be built to support use cases across both business-to-consumer (B2C) and business-to-business (B2B) teams. B2B teams have unique challenges, and Brand Concierge will address this with Experience Platform agents, such as the Account Qualification Agent, that will operate in sync with sales and marketing teams. For instance, on a brand website, the Brand Concierge will go beyond providing general product information to delivering tailored content based on the existing account relationship, while handling tasks such as booking follow-up meetings. These capabilities will optimize the sales cycle by generating more leads and boosting conversion through more precise personalization.

AI agent partner ecosystem

As teams embrace agentic AI to augment their daily work and drive better results, interoperability amongst AI agents in different ecosystems is critical. Across the applications that marketers lean on to deliver great customer experiences, AI agents must work together effectively and not disrupt the flow of work.

Adobe Experience Platform Agent Orchestrator equips businesses with tools to drive multi-agent collaboration, extending the value of agentic AI across more workflows, with customization capabilities that address specific needs. This includes new and continued strategic partnerships with Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow and Workday that enable seamless execution of use cases across agents for customer service, enterprise resource planning, human resources, collaboration and productivity, and data management. Adobe also announced expanded agency and system integrator partnerships with Accenture, Deloitte Digital, EY and IBM to drive customization across industries and use cases.

Adobe Acrobat AI Assistant Introduces New Generative AI Features to Make Understanding Contracts Easier for Everyone

• Special contract experience and one-click citations can demystify complex language, summarize key terms and identify differences across multiple contracts, helping customers understand and verify the information in these important documents in less time
• Adobe Acrobat works on digital and scanned documents and supports contract workflows from start to signature – including reviews, commenting and e-signatures
• New contract intelligence, powered by Adobe’s responsible approach to AI and deep PDF expertise, now available in Acrobat AI Assistant

Today Adobe (Nasdaq: ADBE) announced new intelligent contract capabilities in Acrobat AI Assistant to simplify working with contracts. The new generative AI features can help customers grasp complex terms and spot differences between multiple agreements so they can better understand and verify the information in these important documents—faster and easier.

From credit card and vendor agreements to loyalty programs and purchase orders, contracts are a fact of life for consumers and businesses. Most contracts are long and complicated, making it difficult and time-consuming to understand their contents. In fact, a new survey by Adobe Acrobat found that nearly 70% of consumers have signed contracts or agreements without knowing all the terms and 64% of SMB owners say they avoided signing a contract because they were not confident they understood the content.

“Customers open billions of contracts in Adobe Acrobat each month and AI can be a game changer in helping simplify their experience,” said Abhigyan Modi, senior vice president of Adobe Document Cloud. “We are introducing new capabilities to deliver contract intelligence in Adobe AI Assistant, making it easier for customers to understand and compare these complex documents and providing citations to help them verify responses, all while keeping their data safe.”

Grow Your Confidence with Contracts

Leveraging contract intelligence capabilities in Acrobat AI Assistant, business owners can quickly identify key dates in vendor contracts or prepare to review a new partnership agreement with their attorney. Finance teams can accelerate reviews of sales contracts and more. Marketers can pinpoint changes in updated scopes of work and quickly find deliverables in brand and advertising partnerships. Consumers can quickly locate occupancy policies in apartment leases, find out-of-country charges in their mobile plans or compare amenities between top venue choices for a special event.

Adobe Acrobat offers a comprehensive set of features and capabilities to help customers understand, review and sign contracts all in one app, including:

• Contract intelligence: Acrobat AI Assistant automatically recognizes when a document is a contract—including scanned documents—and tailors the experience, generating a contract overview, surfacing key terms in a single click, quickly summarizing information and recommending questions specific to customers’ documents.
• Straightforward explanations—verified: Acrobat AI Assistant generates summaries and responses with clear language and clickable citations, making it fast and easy to navigate to the source and verify responses.
• Compare and contrast: Quickly see differences between versions​, check for consistency and catch discrepancies​ across up to 10 contracts—including scanned documents.
• Secure sharing and signing: Easily review contracts with stakeholders and request e-signatures all in one app.

Get More Reliable Responses

Acrobat AI Assistant features are governed by data security protocols and developed in alignment with Adobe’s AI Ethics processes. Adobe never trains the company’s generative AI models on customer data and prohibits third-party LLMs from training on Adobe customer data.

Adobe Acrobat AI Assistant supplements LLM technologies with the same artificial intelligence and machine learning models behind Liquid Mode to provide a highly accurate understanding of document structure and content, which enhances the quality and reliability of AI Assistant’s outputs.

The new contract intelligence capabilities in Acrobat AI Assistant are powered by extensive prompt engineering and an intelligent framework, which help deliver more accurate and relevant responses for contracts.

Adobe Acrobat is a core productivity tool for more than 650 million monthly active users who open 400+ billion PDFs in the app each month. Launched in February 2024, Acrobat AI Assistant transforms how people and businesses work with their documents. With new features and growing adoption, Acrobat AI Assistant saw customer conversations in the app double quarter over quarter in the final quarter of 2024.

Pricing and Availability

Customers can access the new contracts capabilities in Acrobat AI Assistant. Both free Reader and paid Acrobat for individual customers can purchase Acrobat AI Assistant as an add-on for US$4.99 per month. The capabilities are available on desktop, web and mobile in worldwide English; other languages will follow.

The Top Benefits of Using Proposal Management Software for Small Businesses

Small businesses are increasingly recognizing the advantages of leveraging technology to enhance their operational efficiency. Among the range of tools available, proposal management software stands out as a game-changer, particularly for sales and marketing departments. This innovative solution streamlines the complex process of proposal creation, fosters team collaboration, and improves the effectiveness of sales strategies. In this article, we delve into the multifaceted benefits of integrating proposal management software into business practices.

Streamlining the Proposal Creation Process With Management Software

The traditional approach to crafting proposals can be cumbersome, often involving disjointed communication and repetitive tasks. Proposal management software simplifies this by offering customizable templates and centralized resources, allowing businesses to generate professional proposals with speed and consistency. This level of automation not only saves time but also enhances the quality of the final document.

The drag-and-drop functionality common in such software minimizes the learning curve for users, making it accessible to teams with varying levels of technical skill. Furthermore, the ability to track changes and manage versions within the software eliminates the potential for errors that can occur when juggling multiple document iterations.

Additionally, proposal management tools often include integration capabilities with other business systems, such as customer relationship management (CRM) platforms. This seamless integration ensures that data flows freely between systems, allowing for quick access to client information that can be used to personalize proposals.

Enhancing Collaboration and Reducing Silos

Siloed departments and a lack of collaboration can be major hurdles in small businesses, particularly when it comes to producing cohesive proposals. With the aid of proposal management software, multiple team members can work simultaneously on the same proposal. This concurrent editing feature ensures that ideas and feedback are integrated in real time, promoting a culture of teamwork and shared responsibility.

Through the software's communication tools, such as commenting and chat functions, team members can discuss and resolve issues swiftly without the need for cumbersome email threads or meetings. This facilitates not only faster proposal turnaround times but also better-informed contributions from various sectors of the business.

Permission settings within the software also allow for management oversight, with leaders able to control who can view or edit aspects of the proposal. This granularity ensures that sensitive information remains secure while still affording flexibility to the team during the proposal development process.

Tailoring Proposals Efficiently to Each Client With Software Tools

Business professional using desktop computer for proposal management software

Clients appreciate a personalized experience, and this extends to the proposals they receive. One of the standout features of proposal management software is its capacity to tailor documents to the unique needs and preferences of each client. Advanced software may even include artificial intelligence that suggests customizations based on previous successful proposals.

Having all client interactions and history in one place allows businesses to meticulously craft a proposal that speaks directly to the potential client's pain points and goals. Whether it is adjusting the service offering or changing the language to match the client's industry terminology, these adjustments can be made swiftly within the proposal management platform.

Furthermore, the data-driven insights provided by such software can guide small businesses in optimizing their proposals over time. By tracking which customizations resonate most with clients, businesses can refine their approach to maximize conversion rates.

Monitoring Proposal Performance and Improving Sales Strategies

Four employees reviewing information and data on proposal management software

A critical yet often overlooked benefit of proposal management solutions is its capacity for analytics and reporting. The ability to monitor proposal performance in real time enables small businesses to make informed decisions based on actionable data. Sales teams can quickly ascertain which parts of the proposal are engaging clients and which aspects may require adjustments for better performance.

This granular level of insight extends to understanding client behavior, such as how much time they spend on each section of the proposal. Such analytics can indicate which services are of most interest or which pricing models might be the most compelling.

With detailed reporting functionalities, businesses can also track win-loss ratios and identify patterns in successful proposals. These metrics are invaluable for refining sales strategies and for training new team members in best practices.

Overall, the adoption of proposal management software can yield transformative results for small businesses. By enhancing efficiency, collaboration, personalization, analytics, and security, these tools offer a competitive edge that can accelerate growth and foster sustainable success.

NVIDIA with Its Partners Launch Catalog of Pre-Trained, Customizable AI Workflows for Enterprises to Make Their Own AI

NVIDIA, along with its global partners including Accenture, Cisco, and Dell Technologies among others, has launched NIM Agent Blueprints, a catalog of customizable AI workflows designed to help enterprises build and deploy generative AI applications. These blueprints include pretrained models, sample applications, and deployment tools for various use cases such as customer service avatars, drug discovery, and data extraction.

The initiative aims to accelerate the development of AI applications by providing enterprises with the necessary tools and frameworks. Partners like Accenture, Cisco, Dell Technologies, Deloitte, Hewlett Packard Enterprise, Lenovo, SoftServe, and World Wide Technology are among the first to support this effort.

This launch is part of NVIDIA's broader strategy to make AI more accessible and customizable for businesses, enabling them to create data-driven AI applications that can be refined continuously based on user feedback.

The first NIM Agent Blueprints now available include a digital human workflow for customer service, a generative virtual screening workflow for computer-aided drug discovery and a multimodal PDF data extraction workflow for enterprise retrieval-augmented generation (RAG) that can use vast quantities of business data for more accurate responses.

NIM Agent Blueprints are free for developers to experience and download and can be deployed in production with the NVIDIA AI Enterprise software platform.

Available Customization Options

The NIM Agent Blueprints offer a range of customization options to help enterprises tailor AI solutions to their specific needs:

1. Pretrained Models: Enterprises can start withextension. d models and fine-tune them using their own data to improve accuracy and relevance for their specific use cases.

2. Sample Applications: These provide a starting point that can be modified to fit the unique requirements of different industries and applications.

3. Deployment Tools: The blueprints include tools for deploying AI models in various environments, whether on-premises, in the cloud, or at the edge.

4. Integration Capabilities: Enterprises can integrate these AI solutions with their existing systems and workflows, ensuring seamless operation and data flow.

5. Scalability Options: The blueprints are designed to scale, allowing businesses to expand their AI applications as their needs grow.

These customization options enable businesses to create AI solutions that are not only effective but also aligned with their specific operational goals and challenges.

Examples of NIM Agent Blueprints

1. Digital Human for Customer Service: This blueprint helps create AI-powered digital avatars that can interact with customers, providing support and answering queries in a human-like manner.

2. Generative Virtual Screening for Drug Discovery: This blueprint is designed for the pharmaceutical industry to accelerate drug discovery by using generative AI to screen potential drug candidates.

3. Multimodal PDF Data Extraction: This blueprint assists in extracting and processing data from PDFs using multimodal AI techniques, which is particularly useful for enterprise retrieval-augmented generation (RAG) applications.

These blueprints are designed to be customizable and come with pretrained models, sample applications, and deployment tools to help enterprises quickly build and deploy their own AI solutions.

The blueprints provide APIs that allow easy integration with existing software and platforms, enabling smooth data exchange and functionality extension. Additionally, the blueprints are designed to work with a wide range of existing enterprise tools and systems, such as CRM, ERP, and other business applications.

Jensen Huang, founder and CEO of NVIDIA, said, "Generative AI is advancing at lightspeed. Frontier model capabilities are growing exponentially with a continuous stream of new applications. The enterprise AI wave is here. With the NVIDIA AI Enterprise toolkit — including NeMo, NIM microservices and the latest NIM Agent Blueprints — our expansive partner ecosystem is poised to help enterprises customize open-source models, build bespoke AI applications and deploy them seamlessly across any cloud, on premises or at the edge.”

Wipro Partners ZScaler to Launch AI-Assisted Decision Support Platform 'Wipro Cyber X-Ray' for CXOs

Wipro Cyber X-Ray empowers CXOs to make optimized security investment decisions

Wipro has launched a new AI-assisted security and risk platform called Wipro Cyber X-Ray, which is powered by Zscaler. This platform is designed to support Chief Experience Officers (CXOs) in making optimized security investment decisions and effectively communicating cyber values to senior leadership and the board.

The new platform essentially helps top management executives make more informed decisions based on the intelligence provided and validates if the cyber investment is helping them achieve the desired maturity.

Wipro Cyber X-Ray aims to provide comprehensive risk visibility across various cyber projects, which can be a challenge for security business leaders, especially when justifying the spending required to sustain cybersecurity programs. The platform offers an executive dashboard to visualize cyber risk posture, activate cyber initiatives, and deliver value to the organization by helping to understand over-or under-investment in security programs.

The platform also provides security processes, strategy, and performance benchmarking to help enhance organizations’ cybersecurity posture. With many teams being asked to do more with less, Wipro's collaboration with Zscaler aims to provide clients with a security management tool that provides visibility and enables efficient allocation of cyber investments

The collaboration with Zscaler, a leader in cybersecurity and zero trust digital transformation, enhances the platform's capabilities, providing business intelligence that allows security leaders to confidently communicate the value of current cyber investments through a cost vs. impact analysis.

This initiative is part of Wipro's ongoing efforts in the field of AI, having developed over 2,000 AI use cases for clients. It reflects the company's commitment to building innovative solutions that address complex digital transformation needs.

Zscaler is a company that provides cloud- based security services. It operates the world's largest security-as-a-service (SaaS) cloud platform, offering a suite of services that include Zscaler Internet Access and Zscaler designed to secure users' internet traffic and help businesses move securely to the cloud.

Adobe Announced the New Adobe Express for Enterprise, Empowering Businesses to Accelerate Marketing Content Creation

New Adobe Express for Enterprise Makes It Easy to Accelerate On-Brand Content Creation and Production Across Teams

• Adobe Express for Enterprise delivers powerful brand control, support for automated content creation and AI-based creation with Firefly Image Model 3, designed to be commercially safe
• Streamlined interoperability with Adobe Photoshop, Adobe Illustrator and Adobe Acrobat combined with granular brand controls enable organizations to easily create compelling, on-brand visual content
• Leading enterprises and agencies like IBM, Dentsu and others are turning to Adobe Express for Enterprise to empower marketing, sales, human resources professionals and communications teams to visually communicate more quickly and with greater impact

Today, Adobe (Nasdaq:ADBE) announced the new Adobe Express for Enterprise, which will empower businesses to accelerate marketing content creation and extend easy, on-brand content production to communications, sales and other business users. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3, which provides stunning and photorealistic outputs, speed from prompts to generations and is designed to be commercially safe.

The new advances include Brand Controls, Bulk Create, Generate and Firefly Custom Models, enabling marketers to reuse and adapt content for upcoming campaigns and localize campaign assets for different regions. Sales teams can effortlessly create and customize engaging materials for clients and prospects, and internal and external communications teams can design content for stakeholders – quickly and easily.

Adobe Express for Enterprise is seamlessly integrated with Adobe Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio, the company’s forthcoming end-to-end content lifecycle app. Adobe GenStudio enables marketers to reuse existing brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications and measure content performance. Deeply integrated into Adobe GenStudio, Adobe Express for Enterprise supports the ability to remix approved assets and directly edit content without requiring specialized creative skills.

“With the exponential growth in demand for personalized experiences, companies must find new ways to supercharge the production of content that connects with customers and elevates their brands,” said Govind Balakrishnan, senior vice president, Adobe Express Product Group and Creative Cloud Services at Adobe. “Adobe Express for Enterprise is the only solution that brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be safe for business and seamless workflows with world-class creative apps – empowering individuals across the enterprise to produce more impactful, on-brand content faster than ever before.”

Global Brands and Agencies Increase Speed and Efficiency with Adobe Express for Enterprise

IBM marketing teams are personalizing content using Adobe Express for Enterprise. According to Jonathan Adashek, senior vice president, marketing and communications at IBM, “Marketers are looking for trusted AI that seamlessly integrates into their work. Adobe Express for Enterprise is empowering marketers at IBM to create on-brand content aligned to business objectives that delivers compelling, personalized experiences to targeted audiences."

IBM Consulting is partnering with Adobe to help clients leverage Firefly-powered workflows in Express to create commercially safe content with unprecedented ease and speed and modernize their content supply chains. Clients can expect to see a 30% increase in project capacity and 70% reduction in time to market by distributing creative production tasks across a more diverse team of professionals while delivering more personalized, brand-compliant, digital assets at scale. Adobe Express for Enterprise will also empower IBM’s Consultants to make on-brand content by quickly applying fonts, colors, logos and images to marketing materials.

Other large brands and agencies using Adobe Express to create on-brand content faster and more efficiently include:

• Dentsu, one of the largest global marketing and advertising agency networks in the world, saw a 70% faster time to market by empowering marketers to self-serve.
• Red Hat, the world's leading provider of enterprise open-source solutions, is using Adobe Express in its marketing organization. Leveraging Adobe Express templates, marketers can create their own assets on demand and rapidly scale up for digital campaigns, product marketing and events. Empowering marketers with Adobe Express enables Red Hat to accomplish in minutes what used to take days. The integration between Adobe Creative Cloud and Adobe Express streamlines Red Hat's design workflow, giving creative teams more bandwidth to design new ways of engaging customers.
• Owen Jones, a brand experience agency, saw a 40%-time savings on content versioning when clients were able to make self-serve changes with Adobe Express.

Adobe’s own marketing and communications teams are also using Adobe Express for Enterprise across a variety of use cases. According to Stacy Martinet, vice president, marketing strategy and communications at Adobe, the social media team is leveraging Adobe Express templates from the creative studio to make and activate more content quicker, which also enables the team to test and optimize content at a much faster pace. As a result, the team has increased time to market by 12X, improved engagement by 35% and reduced costs by 17% while saving hundreds of hours annually.

Using Adobe Express for Enterprise, Adobe’s sales team also has reduced delivery time for client assets from two to three weeks to just 30 minutes, helping them close deals and realize revenue faster.

Fast, Efficient Content Creation – Powered by AI Designed to be Safe for Business

Adobe Express features powered by Firefly generative AI models are designed to be safe for business so enterprises can deploy the app broadly with confidence. Firefly-powered advances like Text to Image, Text to Template, Text Effects, Generative Fill and other features like auto-translate, are deeply integrated into Adobe Express workflows, enabling marketers to deliver campaigns faster, instantly generating, translating and customizing production-ready assets and creating endless variations in just a few clicks at greater scale and lower costs.

Starting today, Firefly Image Model 3 is available directly in Adobe Express – the latest Adobe image model delivering stunning advancements that unlock unprecedented quality, control and variety of output through new features. For example, users can upload reference images and use Firefly to generate new images based on the style, mood, lighting, layout or composition of the reference images with a simple prompt.

Adobe offers enterprise customers IP indemnification for imagery generated with Firefly, giving brands additional assurance. To provide transparency around the use of generative AI in the creative process, Content Credentials are automatically attached to digital content created or edited with Firefly in Adobe Express, providing a digital nutrition label that builds trust with audiences.

Coming soon, Firefly Custom Models will be available in Adobe Express so enterprise customers can create bespoke Firefly models to generate images with stronger brand identity across tools, teams and marketing touchpoints.

Bulk Create and Generate will allow marketers to create design variations – including generate images – in seconds. Marketers will also be able to leverage generate copy to create and test messaging performance and adapt to channels and design types at the speed of AI.

On-Brand Content for Everyone in the Enterprise

The new advances in Adobe Express for Enterprise enable everyone to stay on-brand. With template locking and style controls, brand stewards can share approved content for others to re-use, localize or make last-mile edits. Interoperability between Adobe Express, Photoshop and Illustrator bridges creative and marketing workflows, keeping assets on brand and always up to date. Starting today, leaders can also leverage template controls and Firefly Custom Models to curate access to assets and templates as well as lock important brand elements.

With support from Projects, teams can collaborate efficiently by sharing brand assets, libraries, files and more in a dedicated space. For non-marketers, Adobe Express for Enterprise makes it fast and easy to remove backgrounds, convert to a GIF, generate QR images or make explainer videos, flyers, presentations, banners or social posts. Enterprise employees can also leverage new presentation and enhanced print capabilities.

Everyone in the enterprise can level up their presentations, reports, cover sheets and more with Adobe Express for Enterprise and Adobe Acrobat. It's simple to access Adobe Express features and capabilities from Adobe Acrobat, including a collection of professionally designed templates and Adobe Stock images, videos, or music tracks, to quickly create high-quality content.

Adobe is also working with Microsoft to develop Adobe Express Extension for Microsoft Copilot to unlock new levels of creativity and productivity for employees. When it launches, the extension will empower everyone to easily create on-brand content within Microsoft 365 apps with a simple prompt –from engaging videos, animations, social, banners, flyers and more – directly in the Copilot chat and without disrupting their workflows

Adobe Announced Acrobat AI Assistant for Enterprise Customers

Adobe has recently introduced a significant innovation for workplace productivity with the launch of the Acrobat AI Assistant for enterprise users. This new feature is a generative AI-powered conversational engine that integrates with existing Acrobat workflows. It's designed to enhance document-related productivity by allowing users to interact with their documents in a conversational manner, ask questions, and receive quick answers.

The Acrobat AI Assistant offers features like:

Generative Summary: This allows users to get a quick overview of the document's key points, which can be particularly useful for navigating large documents and extracting important information swiftly.

Conversational Interaction: Users can engage with their documents by asking questions and using the responses to craft emails, presentations, and more, helping them sound like experts in seconds.

Voice Prompts: In the mobile app, working on the go is made easier with voice prompts, enhancing the flexibility of document interaction.

It's available for individual users in English and is expected to support additional languages soon. The early-access pricing for this feature ends on June 4, 2024. This tool seems poised to transform how knowledge workers across various roles and industries manage and utilize information, streamlining processes and boosting overall efficiency.

AI for the Enterprise

Acrobat AI Assistant leverages a variety of processes, protocols and technologies so companies can deploy the features with confidence, including:

• Streamlined AI Data Governance: Acrobat AI Assistant keeps companies in control of their information, delivering insights based on documents users provide versus insights from broad enterprise information, helping guard against other types of data being analyzed and used for unintended purposes. No Adobe customer document content is used to train the LLM Acrobat AI Assistant leverages.
• Enhanced Reliability: Adobe supplements LLM technologies with the same artificial intelligence and machine learning models behind the award-winning Liquid Mode to provide a highly accurate understanding of document structure and content, which enhances the quality and reliability of AI Assistant’s outputs.
• Guardrails for LLMs: When working with third-party LLMs, Adobe contractually obligates them to employ confidentiality and security protocols that match the company’s standards. Adobe specifically prohibits third parties from manually reviewing or training their LLMs on Adobe customer data.
• Enterprise Controls: AI Assistant features admin-level granular controls, including the ability to select users/user groups for access and enable just-in-time provisioning.
• Data Security Protocols: AI Assistant features in Reader and Acrobat are governed by data security protocols, including testing and evaluation methodologies in engineering processes and pre- and post-processing.
• AI Ethics Testing and Reviews: Acrobat AI Assistant features go through Adobe’s responsible AI Ethics governance process and are developed and deployed in alignment with the company’s AI Ethics principles of accountability, responsibility and transparency.
• Keeping Humans in the Loop: AI Assistant includes attributions in generated responses, making it simple for employees to confirm where the information came from; an in-app message reminds them to double-check the source of the answers AI Assistant provides.
• A Shared Responsibility: The generative AI output of AI Assistant in Reader and Acrobat is based largely on documents provided by users themselves. When users leverage Acrobat AI Assistant, they agree to use the features responsibly.

For more information about the steps Adobe is taking to protect enterprise customers' data, read this blog.

Pricing and Availability

Starting 8th May, early access pricing is available to enterprise customers in Reader and Acrobat on desktop, web and mobile in English, with additional languages coming soon. More prices & plans here.