Google-backed Glance and Samsung Partner to Launch New AI Shopping Experience for Samsung Users in the US

Glance, the consumer technology company backed by Google, launches an integrated lock screen version of Glance AI, an AI commerce platform designed specifically for Samsung users in the US. The strategic partnership will allow Samsung users exclusive access to Glance's AI shopping and styling experiences and content discovery.

Glance AI is a new AI Commerce platform that delivers inspirational, Generative AI-led commerce and content discovery. Launched earlier this month, Glance AI is disrupting how consumers shop today, allowing them to instantly visualize themselves in AI-curated stylized looks and purchase their favorites with a tap. Built on Google Gemini's intelligence and Imagen's state-of-the-art image generation capabilities, Glance AI is unveiling its new custom lock screen experience designed for Samsung users through this new partnership.

"Glance AI is driven by a core human truth: we want to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this," said Naveen Tewari, Founder and CEO, Glance & InMobi. "Glance AI helps consumers discover and visualize what's possible, starting with an outfit that makes them look and feel great, and own it with just a tap on the platform. Samsung's commitment to enable Glance AI across its devices in the US ensures consumers enjoy an experience where inspirational commerce and content converge."

Available as an app and a lockscreen experience, Glance AI is a fully opt-in experience. It trains itself on a single selfie or an image from the image gallery to generate hyper-real images of consumers in outfits best suited for them. Consumers can then make real-time purchase decisions in just a tap; recommendations and order fulfilment are driven by Glance AI's extensive partnership with more than 400 leading brands in the US and beyond. The app further allows users to place the feature directly on their lock screen for easy access and the ability to save each look as either their lockscreen wallpaper or download to share across their network.

Glance AI also leverages trending content, local events, and social media moments to make recommendations fresh, relevant, and engaging. High-speed inferencing helps deliver options such as flash sales and trend-driven commerce, making every shopping experience unique and effortless. By utilizing Samsung's extensive reach alongside the power of AI, Glance aims to redefine user interaction with smartphones, making every moment spent on the device richer and more efficient.

"At Samsung Galaxy Store, we're proud to be more than just an app marketplace – we're a destination for innovation, discovery, and meaningful experiences tailored for Galaxy users," said Jason Shim, Sr. Director and Head of Samsung Galaxy Store USA. "Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalize content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store."

This collaboration paves the way for a mobile ecosystem that enables users to discover new styles and trends, transforming the smartphone into a dynamic center of styling and commerce.

Glance and Google Cloud Join Forces to Build Consumer GenAI Experiences for Both Smartphones & Ambient TVs

• Glance to leverage Google’s portfolio of AI models including Gemini and Imagen
• To build generative AI -powered experiences on top of Glance’s Mobile and TV Surfaces generating a ‘personal internet’ for users
• Glance to launch ‘Glance AI,’ a gen AI-powered platform, supercharging smartphones into AI phones

Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide. Through this collaboration, Glance will leverage Google’s AI models to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.

Glance, a pioneer in delivering AI-powered smart lock screen experiences, currently powers more than 450 million Android-based smartphones worldwide. The company has an active user base of more than 300 million across India, Indonesia, Japan, the United States, and other countries. It is now building the next generation of Glance, which aims to turn every user’s lock screen into the center of their digital experiences, integrating their news, sports, games, entertainment, fashion, and shopping with gen AI to create a ‘personal internet’ for the user.

Glance will leverage Google Cloud’s Gemini intelligence capabilities and Imagen’s state of the art image generation capabilities via Vertex AI to power Glance’s next-gen experiences. One of the first experiences is an immersive, gen AI-enabled commerce feature for the lock screen. This feature allows users to upload a single image (selfie or upload from gallery), which is then analyzed to infer their interests and preferences. Users can then use gen AI to generate personalized images that place them in relevant contexts, transforming their lock screen wallpapers. As users visualize themselves with various products, they can make real-time purchase decisions seamlessly from their lock screens.

“Our mission at Glance is to inspire users to become the best version of themselves through discovery-led experiences on surfaces powered by AI. We want to be the world’s largest consumer tech platform, reaching a billion screens by 2028, and our partnership with Google Cloud is key,” said Naveen Tewari, Founder & CEO of InMobi & Glance. “Our combined knowledge, AI capabilities, and expertise uniquely position Glance to deliver the next level of AI-driven experiences for smartphone users, supported by viable business models such as commerce and advertising.”

The partnership comes as Glance prepares to launch ‘Glance AI,’ a gen AI-powered platform designed to deliver immersive discovery experiences on both smartphone lock screens and TV ambient screens. To be launched in the U.S. market first, Glance AI aims to supercharge ordinary smartphones into AI phones through experiences that redefine content and commerce.

Thomas Kurian, CEO of Google Cloud added, “Generative AI technologies have the power to transform experiences for people around the world, and mobile phones are a key touchpoint. Glance can now harness Google Cloud’s cutting-edge gen AI technologies to develop groundbreaking applications across commerce, content, and more that will unlock new possibilities for customers.”

Launched in 2019, Glance is one of the earliest to unlock the potential of the smartphone lock screen, providing unique AI-driven personalized content discovery experiences. The Glance smart lock screen is delivered in partnership with OEMs and telcos. All functions are customizable, opt-in, and do not access user data, while maintaining user privacy. The platform relies on usage patterns to continually refine its recommendation engine and provide the best-in-class experience to the consumers.