Vinsmera Group to Invest ₹2,000 Cr for Setting up Jewellery Retail Chain in India

Vinsmera Group, promoted by Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – will invest Rs 2,000 crore spread over two years to set up gold retail jewellery chain in India. The Group will invest ₹2000 crore to establish 20 jewellery showrooms and production units across India and the Gulf region over the next two years. The first phase of the expansion includes exclusive showrooms in Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art production facility in Kannur. In the Gulf, the company will open outlets and manufacturing units in Abu Dhabi, Dubai, and Sharjah. Leading Malayalam actor Mohanlal will be the brand ambassador for Vinsmera.

"Reimagining jewellery retail with a focus on craftsmanship, sustainability, and job creation is our priority. Vinsmera is not just a brand; it is a promise of quality and innovation," said Dinesh Kambrath, Co-Founder of Vinsmera Group.

This large-scale initiative is expected to generate approximately 2,500 job opportunities, with a strong emphasis on women’s participation across jewellery manufacturing value chain. The Vinsmera Group already employs over 1,000 individuals, with women making up for a substantial part of the workforce.

The first Vinsmera retail store in Kerala will go on stream in Kozhikode by April end, featuring a 10,000-square-foot showroom. It will be followed by opening of a new showroom on MG Road in Kochi.

A hallmark of Vinsmera's operations is its commitment to environment sustainability. Its 50,000-square-foot manufacturing units in Sharjah and Kannur strictly adhere to green best practices such as hydrogen fuel usage, thus earning the company global recognition for its eco-friendly approach.

The group with over three decades of experience in the sector, designs and exports jewellery for leading brands across India, the Gulf, the United States, and the United Kingdom. The Group’s wholesale units are located in Dubai, Kannur, and Thrissur.

Swiggy to Deliver Stunning Silver Jewellery in 10 Minutes, Partners With Mia by Tanishq

Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space. Starting this week, Mia’s exquisite silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offering customers the convenience of doorstep delivery of silver jewellery in under 10 minutes.

This partnership leverages Swiggy Instamart’s position as a market leader in quick commerce, known for its exceptional communication and operational excellence, to enhance the e-commerce experience for consumers.

The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reaching new customers through diverse sales channels. As part of this partnership, Mia will introduce a range of stunning silver jewellery catering to the growing demand for precious jewellery in the quick commerce market. Whether it’s a special occasion or a thoughtful gift, Mia's silver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.

Sampurna Rakshit, Marketing & E-commerce Head - Mia by Tanishq, shared her thought on the collaboration:

This is an effort at our end to prioritise our consumers convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.

This strategic collaboration highlights the growing trend in the Indian retail landscape, where quick commerce platforms are emerging as key touchpoints for consumers prioritizing convenience. It ensures that customers are well-informed about Mia’s beautiful collections and the ease with which they can access these offerings through Swiggy Instamart.

Aditya Birla Group Enters Jewellery Retail Business, Launches 'Indriya' Jewellery Brand

Earmarks investment of Rs.5000 Cr for building new-age jewellery business

Group’s jewellery brand, Indriya, aims to be among top three national players.

Aditya Birla Group Chairman, Mr. Kumar Mangalam Birla, today announced the launch of the Group’s jewellery retail business, marking the Group’s foray into the rapidly expanding Rs.6.7 lakh crore Indian jewellery market. This strategic move marks another significant milestone as the Group strengthens its consumer portfolio, leveraging its strong brand equity and deep market insights. The jewellery business, launched under the brand Indriya, aims to secure a position among India's top three jewellery retailers over the next 5 years. This ambitious venture is backed by an unprecedented investment of Rs 5,000 Cr, underscoring the Aditya Birla Group's commitment to revolutionising the jewellery retail landscape in India.

Commenting on the launch, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “The Indian consumer is rapidly coming of age and India is perhaps the most promising consumer cohort globally. This year, we have redoubled our bet on the dynamism of the Indian consumer, by launching two major new consumer brands – in paints and jewellery. Entering the jewellery business is compelling due to the ongoing value migration from informal to formal sectors, the rising consumer preference for strong, trusted brands, and the ever-booming wedding market, all of which present substantial growth opportunities. He added, “ This foray is a natural extension for the Group which has been in the fashion retail and lifestyle industry for over 20 years. The robust competencies that we have honed in retail, design and brand management will serve as pillars for our success.”

Indriya will simultaneously open four stores in three cities - Delhi, Indore, and Jaipur. The plan is to expand to 10+ cities within six months. The large 7000 sq ft plus stores— 30%-35% larger than the average size of national brands’— will carry an extensive range that spans occasions. The brand will offer a large initial assortment of 15000 curated jewellery pieces with over 5,000 exclusive designs. New collections will be introduced every 45 days - the fastest mind to market cycle in the Indian fine jewellery market.

Mr. Dilip Gaur, Director, Novel Jewels said, “Through Indriya, we are poised to redefine standards in creativity, scale, technology, and customer experience in the jewellery sector. It is built on the understanding that each piece of jewellery tells a unique story of craftsmanship. The distinctive product, exceptional customer experience and immersive buying journey are ultimately enablers to unlocking self-expression via jewellery. Our product fuses timeless craft, but reimagines contemporary designs. Our regional selection celebrates unique backgrounds but opens them up for discovery across other cultures”

Mr. Sandeep Kohli, CEO of Novel Jewels, said, "Jewellery as a category is transitioning from mere investment to a statement. Our proposition is built on perceptible differentiation, distinctive designs, personalized service, and authentic regional nuances. At the heart of Indriya's offering is the innovative Signature Experience with exclusive lounges. Customisation services with in-store stylists and expert jewellery consultants promises to elevate all the five senses and create an unparalleled shopping journey. Our best-in-class digital front end will create a seamless experience across digital and physical touchpoints and herald the new age in jewellery retail.”

The brand name 'Indriya' has its origins in Sanskrit, deeply rooted in India's rich cultural heritage. Indriya is an ode to the five senses. The name reflects the brand's philosophy of creating jewellery that awakens and delights all five senses, defining one's being and consciousness. Indriya's brand insignia, a Female Gazelle, serves as a powerful metaphor for the senses and epitomises the beauty and grace of a woman. This symbol represents the brand's commitment to creating jewellery that not only adorns but also empowers and celebrates the wearer.

Things to Consider When Buying Sapphire Gemstone Jewellery

Blue sapphire stone has been prized for centuries for its deep, rich colour, and stunning sparkle. This makes it a popular choice for everything from engagement rings to earrings and necklaces.

But sapphires are more than resplendent beauty and immaculate aura. They can promote wisdom, truth, and spiritual insight, making them a popular choice for those seeking to enhance their intuition and mental clarity. Some cultures believe this stone has healing properties and brings emotional balance.

Others associate it with wisdom, loyalty, and truth, making it an excellent gift for a loved one. With so many options out there, it can be tough to know where to start when shopping for sapphire jewellery. Here are a few things to make your decision easier:

Quality of the Sapphire Gemstone

When purchasing sapphire gemstone jewellery, it's crucial to consider the quality of the stone. The value of a sapphire depends on factors such as:

Colour: It is the most important factor in determining the value of a sapphire. The most prized sapphires are deep blue with a hint of violet or purple, known as "cornflower blue." You can find such stones at an authentic store like GemPundit without breaking the bank.

Clarity: This refers to the number of visible inclusions or blemishes in the stone. Ideally, a sapphire should have few or no visible flaws, which can affect the stone's beauty and durability.

Cut: A well-cut sapphire will reflect light evenly and showcase the stone's colour and clarity to their best advantage. The cut also refers to its shape and how well it has been faceted.

Finally, carat weight is a factor in determining a sapphire's value. Larger stones are rarer and more valuable, but it's important to keep in mind that a smaller stone with high quality colour, clarity, and cut can be just as stunning as a larger one.
Consider the Jewellery Design and Settings

Choosing the right setting for your sapphire jewellery is an essential factor to consider when making a purchase. The setting not only enhances the beauty of the sapphire but also ensures its durability. When it comes to rings, the solitaire is a classic choice that features a single sapphire stone set in a simple and elegant setting. Cluster rings, on the other hand, are perfect for those who prefer intricate designs, featuring multiple smaller sapphires arranged in various patterns.

Halo rings place a single sapphire stone in the centre, encircled by a ring of smaller diamonds or sapphires. Meanwhile, three-stone rings are a popular choice for engagements and anniversaries, featuring three sapphires of the same size arranged in a row.

Consider both the style and durability of the setting. Prong settings, for example, hold the stone in place with metal prongs, providing a classic look, but may be more prone to damage than other settings like bezel settings, which encircle the stone in metal to provide additional protection.

Choose the Metal Type

The metal type can affect the overall appearance, durability, and price of the piece. The most common metals used in sapphire jewellery are gold, sterling silver, Panchdhatu, and platinum.

Yellow gold provides a classic and timeless look to the Blue Sapphire Stone jewellery, while white gold is a popular choice for modern and contemporary designs. This durable metal can withstand everyday wear and tear, making it a great choice for those who prefer a low-maintenance option.

Platinum is a durable and strong metal that provides a bright white finish, making it a popular choice for engagement rings and other special occasion jewellery. Platinum is also hypoallergenic, making it an excellent choice for those with sensitive skin.

Silver is a versatile and affordable option that provides a bright and shiny finish. While it's not as durable as gold or platinum, this metal is a popular choice for those who prefer a more casual and affordable option.

Finally, Panchdhatu is an alloy made of five metals - gold, silver, copper, zinc, and iron. This combination creates a unique colour and strength that is believed to have positive spiritual effects.

Buy From a Trusted Seller

Buying blue sapphire jewellery can be a significant investment, and it's important to make sure you're buying from a trusted seller. One of the key things to look for in a reputable seller is certification. A reputed seller will provide a certificate of authenticity, ensuring that the gemstone is natural and not synthetic or lab-created.

Customer service is another important aspect of buying from a trusted seller. They will have excellent customer service and will be available to answer any questions or concerns you may have about your purchase.

Most importantly, the seller should offer a wide variety of styles and designs to choose from, with detailed descriptions and high-quality photographs. This will allow you to browse their selection at your leisure and find the perfect piece of blue sapphire jewellery for you or your loved one.

The 5 Best Ways to Grow Your Jewelry Business in 2022

In just two short years, the sale of moissanite engagement rings has grown to over $1 billion, making it the third most popular stone after diamonds and sapphires. As an established jewelry business owner, you’re probably doing all you can to keep up with this craze as well as all the other aspects of your business. So what else can you do to grow your jewelry business in 2022? Here are five great tips to get you started!

1) Take Time To Plan

The first step is taking the time to plan. This will help your business grow successfully. You may want to ask yourself these questions as you plan: What are my current resources? How do I improve customer service? Who are my target market, what skills and talents do they have, and how can I serve them better? How can I find more resources or ways to be more cost-effective?

2) Focus on the customer

Start by learning your customer's preferences and spending habits. What types of jewelry do they prefer? What colors? Do they prefer gold or silver? Find out what size rings or bracelets do they wear, as well as their favorite brands. If you have a chance, speak with them one-on-one so you can tailor your recommendations accordingly. Create a relationship with your customers, so you can know what they like. Knowing their preferences will also allow you to make more informed product recommendations. If a customer buys blue jewelry most of the time, but comes into your store looking for yellow earrings, for example, suggest other options that are similar. This helps establish trust and builds loyalty between customers and vendors.

3) Staying Active On Social Media

Social media is one of the most powerful marketing tools available for your business, with reports that say up to 90% of all adults use it at least once a day. That number can only continue to rise with teens and millennials joining the fray. No matter what industry you're in, you need a strong social media presence. Check what other brands in your field are doing, and go twice as hard!

Encourage customers to post pictures of themselves wearing their jewelry, tagging your brand in the photo or caption, Also reach out to bloggers who may be interested in reviewing your products, but don't be too pushy about it.

4) Attend Trade Shows And Events Regularly

One way of boosting your business is by attending trade shows and events regularly. Trade shows can attract thousands of people and display your products at the same time. Trade shows are also an excellent opportunity for making contacts and meeting potential partners, or just picking up new trends in the industry.

5) Wear What You Sell

Wearing what you sell is a great way to show customers that your jewelry reflects the vibe you want them to have. Plus, it will make for beautiful photographs of your pieces on models. Another plus: You'll be able to get a first-hand feel for the quality of the piece before sending it out into the world!