India’s Listed Gaming Giant Nazara Brings Bigg Boss to Mobile with Fusebox Games & Banijay Rights

Nazara Technologies, India’s only publicly listed gaming company, today announces the launch of Banijay Rights’ mobile title ‘Bigg Boss: The Game’ based on the iconic Endemol Shine India produced reality show.

Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The game has been created and developed by Fusebox Games, Nazara’s UK-based narrative studio known for adapting globally successful reality formats such as Big Brother and Love Island, into high-engagement mobile games. With this launch, Nazara is bringing one of India’s most powerful entertainment properties to mobile in an immersive, choice-driven format that puts the player inside the Bigg Boss house.

Commenting on the launch, Nitish Mittersain, Jt MD & CEO of Nazara Technologies, said: “Bigg Boss is one of India’s strongest entertainment brands, and mobile is the most natural extension of that fandom. With Fusebox now part of Nazara, we have the capability to take proven reality formats, localise them for Indian audiences, and keep them alive through regular content updates. This is as much a business story as it is a creative one - we are showing how IP, an owned studio and a strong publishing layer can come together to create seamless, recurring gaming experiences.”

Mark Woollard, SVP Gaming, Banijay Rights, said: “The launch of Bigg Boss: The Game marks an exciting expansion of the brand in India, giving fans and players the opportunity to step inside the Bigg Boss house to experience all the excitement and challenges of the series themselves.”

Bigg Boss: The Game mirrors the core television format – players enter the house as contestants, build alliances, make task choices, compete, manage in-game popularity, and try to avoid eviction. The experience is designed to capture the drama, social strategy and personality clashes that define Bigg Boss, but in a mobile-first, interactive storytelling environment. As the Bigg Boss format is episodic and refreshes every season, the game can also be refreshed regularly, making it a long-running product rather than a one-off launch.

The title launches first in English and Hindi, with planned rollouts in Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi to reach India’s regional entertainment audiences. It is available on both Android and iOS, and has been structured for ongoing, season-style content drops so that storylines inside the game can align with what is happening on the TV property.

The launch underlines Nazara’s IP focused strategy: pairing strong, ready-made entertainment franchises with in-house and acquired development capabilities to reduce discovery costs and accelerate go-to-market. By leveraging an IP like Bigg Boss, which already has tens of millions of viewers and deep fan engagement, Nazara starts from a built-in audience and can open multiple monetisation levers, from in-app purchases and premium narrative branches to limited-time tasks and live events tied to the show’s timeline.

One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 29 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta.

Nazara Technologies is India’s only publicly listed gaming company. Its key businesses include Curve Games, Kiddopia, Animal Jam, Fusebox Games (Love Island, Big Brother), World Cricket Championship and Sportskeeda, along with offline gaming businesses such as Funky Monkeys and Smaash Entertainment. Nazara also operates Datawrkz, a digital ad tech business. With presence in India, North America, and other global markets, Nazara is building a global gaming platform with strong IP, publishing, and operating capabilities. Website: https://www.nazara.com/

About Fusebox Games:
Fusebox Games, a subsidiary of Nazara Technologies, is a leading developer of interactive fiction games, known for creating compelling narrative experiences that captivate players worldwide. With a portfolio that includes the hit title Love Island: The Game, Fusebox continues to innovate in the mobile gaming industry, delivering stories that entertain and engage.

About Banijay Rights

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 220,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide. Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 130+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical. Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror. Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.

Mobile Game Publisher Felicity Games Secures $3 Mn in Seed Round Led by 3one4 Capital

Felicity Games, a leading global mobile game publisher, has raised $3 million (INR 25.8 crore) in a seed funding round led by 3one4 Capital, with participation from international investors such as T-Accelerate Capital (Singapore) and MIXI Global Investments (Tokyo). The funding round also saw strong follow-up investments from existing backers DeVC and Visceral Capital, further emphasizing investors’ confidence in Felicity’s long-term vision.

The fundraising follows a period of rapid growth for Felicity, which has now surpassed $1M in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. Founded in 2023 by Anurag Choudhary, Felicity Games is focused on pioneering a scalable playbook for global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide. The company closed February with over $100K in gross revenue, marking a 4X scale-up from November 2024.

With this new round of funding, Felicity Games plans to expand its publishing infrastructure and deepen its relationships with Indian game studios. The company is committed to scaling its successful titles and using the funds to test additional games by the end of 2025. This investment will also support the company’s mission of becoming the go-to partner for studios looking to scale their games profitably and sustainably.

In 2024, Felicity Games forged partnerships with over 10 Indian studios to test and scale several games, further strengthening its publishing infrastructure and its position in the competitive global market.

Speaking on this Sonal Saldanha, VP at 3one4 Capital said, "The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We share Anurag’s vision and are excited to support an industry-defining gaming company emerging from India,”

“We are building the next generation of global gaming successes from India," said Anurag Choudhary, Founder & CEO of Felicity Games, “At Felicity, we take a tech- driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth”

Through this latest round of funding, Felicity Games is poised to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale.

Classic Video Game Age of Empires' Mobile Version Launching on Oct. 17

The classic video game Age of Empires, is making its way to mobile devices. The mobile version, developed by TiMi Studio Group and World's Edge, will launch globally on October 17, 2024. This new version will be available on both iOS and Android platforms.

The mobile version of Age of Empires is developed by TiMi Studio Group, a video game developer owned by China’s Tencent, in collaboration with World's Edge, a subsidiary of Xbox Game Studios. TiMi Studio Group is known for other popular mobile games like Call of Duty: Mobile and Pokémon Unite.

Age of Empires Mobile retains the core essence of the beloved PC franchise, with intuitive touch controls and streamlined gameplay. Players will guide their civilization through various ages, from ancient times to the modern era, gathering resources, building structures, and training armies to vanquish foes.

This highly anticipated game promises to bring the classic real-time strategy experience to mobile platforms, allowing players to build, battle, and conquer on-th

• Historical Campaigns: Relive iconic battles and events from history, with immersive storylines and challenging objectives.
• Multiplayer: Engage in intense PvP battles with players worldwide, or team up with friends to conquer co-op campaigns.
• Civilization Selection: Choose from a diverse range of civilizations, each with unique strengths, weaknesses, and abilities.
• Resource Management: Balance resource gathering, building construction, and army composition to achieve victory.

Visuals and Audio

Age of Empires Mobile boasts stunning visuals, with detailed environments, units, and buildings. The game's soundtrack and sound effects immerse players in the heat of battle, making every victory feel triumphant.

Pre-Registration and Launch

Pre-registration is now open, allowing players to secure exclusive rewards and bonuses at launch. Mark your calendars for October 17th, as Age of Empires Mobile is set to revolutionize mobile gaming with its engaging gameplay, rich history, and competitive multiplayer.

Age of Empires Mobile is poised to bring a new level of strategy and excitement to mobile gamers worldwide. With its faithful adaptation of the PC classic, intuitive controls, and robust features, this game is a must-play for fans of the series and newcomers alike.

 

New Mobile Game Pucca Puzzle Adventure is Now Open For Global Pre-registration

Business Wire India
A global mobile puzzle game “Pucca Puzzle Adventure” will soon be released.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221215005444/en/

Pucca Puzzle Adventure, a new mobile puzzle game developed by TAKEONE COMPANY, opens for global pre-registration on the 27th (Graphic: Business Wire)

TAKEONE COMPANY, the developer of the BTS World mobile game, announced that the global pre-registration for Pucca Puzzle Adventure opened on Google Play and App Store on the 27th.

As a special event to celebrate the pre-registration, all users who pre-register are offered 1,600 gems and 100 tokens used for drawing legendary characters.

Pucca Puzzle Adventure features the character “Pucca”, developed in 2002, who was ranked globally as the most popular character in Korea for six consecutive years until 2021.

Pre-registration for Pucca Puzzle Adventure opens on Google Play and App Store on December 27th (Graphic: Business Wire)

Pucca Puzzle Adventure is a puzzle game where the main character Pucca goes on an adventure with an expedition to defeat Dong King, a greedy villain with a scheme to take over the world. It features over 100 unique and adorable characters including those from the original animated cartoon. The game includes match 3 puzzles, which can be solved through the strategic use of elemental properties, with RPG elements, such as leveling up characters, to clear over 1,000 stages.

Players can enjoy a variety of missions as Pucca Puzzle Adventure provides different game modes, including Boss Raid, Puzzle Quest, Challenge Mode and Village in addition to the main stage. Under the slogan, “Break Free,” the game allows users to enjoy exciting animations and sound effects when solving puzzles.

TAKEONE COMPANY expects to capture the hearts cc global mobile game users with the popular , character “Pucca.”

Following the one-month of pre-registration event, Pucca Puzzle Adventure will be officially released globally at the end of January 2023. Details can be found on the game’s official website as well as on Twitter and Facebook.For more information on Pucca Puzzle Adventure, follow its Social Media channels or contact: takeonepr@takeone.co.kr.

-Twitter: https://twitter.com/PuccaAdventure

-Facebook:https://www.facebook.com/PuccaAdventure

View source version on businesswire.com: https://www.businesswire.com/news/home/20221215005444/en/

"Tintin Match" Launches Today for Android and iOS

5^th Planet Games in cooperation with Moulinsart are today proud to announce the release of Tintin Match, an exciting and fun match-3 mobile game that is available right now, free to play, at the Apple App Store and Google Play.

Tintin Match is a story-driven, match-3 switcher game for all ages starting age 9, where you progress through colourful puzzles built around the universe of Tintin. As you follow the famous reporter on his adventures you will take on puzzle challenges to unlock and collect iconic Tintin locations and characters known from the books. 

The game has been developed by the 5^th Planet Games Berlin Studio in collaboration with Moulinsart, 5^th Planet Games is headed by renowned puzzle game expert Moritz Voss; a former technology lead at King, the now Activision-owned, Swedish company behind some of the most successful puzzle games ever published, like Candy Crush Saga and Bubble Witch Saga. Moulinsart actively contributed to the artistic realization of the interface, the "sprites" and the characters of the game with the support of his studios.

Henrik Nielsen, CEO of 5^th Planet Games, is looking forward to launching the astonishing new Tintin game on mobile, and credits Moritz Voss’s leadership as a driving factor. “Moritz Voss has excelled in the match 3-genre several times before and we are confident that this game will be THE best game we have ever brought to market”.

Nick Rodwell, Managing Director of Moulinsart, the company behind Tintin, whose Studios actively contributed to the artistic development of this game agrees: “We’re very excited about this opportunity to introduce Tintin to mobile gamers around the world. To let players take on the role of the detective and solve puzzles and mysteries on their own, through a fun and familiar game mechanic, is a great way to expand the Tintin universe. We very much hope that it will be a huge hit among fans of both Tintin and puzzle games throughout the world”.

https://www.youtube.com/watch?v=soScE9AaaLQ

Get Tintin Match on Google Play: https://play.google.com/store/apps/details?id=com.fpg.tintin
Get Tintin Match on Apple App Store: https://apps.apple.com/us/app/id1455871967

About Tintin:

TINTIN might be the hero everyone would like to be, but is also surely the friend everybody would like to have. A friend who would do anything for the ones he cares about. Today, The Adventures of Tintin still resonates vibrantly: They inspire artists, writers, movie and theatre directors alike. Tintin embodies the universal values in which each and everyone can rely. Tintin is a unique mix, combining exciting stories, a “ligne claire” drawing style and universal themes.Tintin is famous all over the world.

Distributed worldwide, Tintin’s adventures are devoured with the same enthusiasm since its debut back in 1929 in the pages of Le Petit Vingtième. Who could have envisioned such a success? Definitely not its creator, Hergé (Georges Remi), autodidact comic book artist who was lucky enough to publish his work during his teenage years in the pages of Belgium’s scout magazines.

About 5th Planet Games:

5th Planet Games is a mobile games developer and publisher located in Copenhagen and Berlin. We work with strong IPs as the Adventures of Tintin and premium sports brands such as Cristiano Ronaldo and Nyjah Huston (pro Skateboarder). We are proud to expand the world of the successful Vikings TV series, the legendary game Doodle Jump and our own, Nordic childrens IP Hugo. For more information see www.5thplanetgames.com
About Moulinsart:MOULINSART is the worldwide exclusive owner of all exploitation rights of HERGÉ’s work, including the copyrights, as well as the reproduction rights and the adaptation rights.

2019 Numbers: The Biggest Mobile Gaming Markets in the World

The global mobile gaming market has been growing at a frenetic rate. Over the past few years, the mobile gaming sector has grown to become the largest global gaming revenue contributor—representing over 50% of the gaming revenue generated worldwide.

With the speedy growth in smartphone penetration and mobile hardware innovations, an increasing number of game developers are taking this opportunity to reach out to gamers on their smartphones.

Moreover, the advent of advanced mobile gaming technologies, such as AR/VR applications and the rise of the 5G network to support mobile gaming has further led to the growth of the mobile gaming market. Currently, the global mobile gaming market is a $ 68.5 billion business.

Industry experts predict the global mobile gaming market will reach $100 billion by 2021. In terms of regional markets, Asia currently owns the largest global market share, although other markets like the US are slowly catching up. Here are the largest mobile gaming markets in the world, according to Statista.

1. China

In 2016, the Chinese gaming market overtook the US market to become the world’s largest gaming market in terms of mobile gaming.

According to Statista reports, the Chinese revenue from mobile games in 2018 amounted to $21.7 billion—representing a growth of 1.6 billion from 2017. The highest-grossing genres were MMORPGs, quest games and racing simulators. All the top 10 games were released by Chinese developers.  

Statista data shows the total number of mobile gamers in China was about 563 million people in 2019. The most popular mobile operating system in China is Android, with a whopping 72.07% of the market share, followed by iOS at 26.96%.

2. U.S.A

As the second-largest mobile gaming nation in the world, the US gaming market (including consoles and computer games) is valued at $18.4 billion.

The most recent figures show the US mobile gaming segment is worth $9 billion. In 2017, the American video games market grew by 11.4% compared to 2016 figures. This growth is expected to continue through 2022, but at a decreasing rate of 2.7% to reach $10.6 billion.

As far as the market share is concerned, Statista reports that the number of mobile gamers in the US was 210 million by the end of 2019. Unlike China where Android dominates the market, iOS is the leading mobile platform in the US, accounting for 53.89% of the market share against Android at 45.23%.

3. Japan

In 2017, the total volume of the Japanese video games market was valued at around $10.6 billion. The mobile gaming segment accounts for 58% of all the revenue.

The Japanese mobile gaming market is not just the world’s oldest and most mature, it has been growing steadily over the past 10+ years. Japan’s Mobile Content Forum reports that the country’s revenue generated from mobile gaming reached $13.3 billion in 2018.

However, it’s growth rate is declining. Analysts predict that by the end of 2020, the growth rate will decline by 0.2%. This is because the market has shifted from the growth stage to maturity stage. And it makes sense because there are about 70 million mobile gamers in Japan, meaning more than half of Japan’s population plays mobile games.

4. South Korea

In 2017, the total size of the South Korean video games market was $2.17 billion, according to data from Statista. As of 2019, the revenue from mobile gaming rose to $2.222 billion.

The mobile gaming segment accounted for 69% of the total gaming revenue, making it one of the largest mobile shares in Asia. Industry experts predict the market to reach saturation in 2022 after which it will shrink.

The high revenue from mobile gaming (69%) is partly due to the high level of smartphone penetration in Korea. Note that two of the world’s largest smartphone manufacturers (Samsung & LG) are based in S. Korea.

Currently, the S. Korean market has 20.6 million mobile gamers. StatCounter reports that Google’s operating system is dominant in S. Korea, with 79.2% of the market on Android and a mere 20% on IOS. As of 2018, the most popular mobile game on Android in S. Korea was Lineage Mobile, and the most popular game on IOS was Black Desert (mobile version).

5. India

India has experienced rapid growth in the number of mobile game users, making it one of the fastest-growing gaming countries in the world.

According to data from Statista, India had about 201 million mobile gamers in 2016. Currently, the country has 326 million mobile gamers, demonstrating a 62% growth from 2016, and the number is projected to reach 370 million users by 2022.

In 2016, revenue from mobile gaming totaled $466.3 million. This number is projected to reach $1.1 billion by the end of 2020. Android is the leading mobile operating system in India, with a 76.7% market share followed by iOS with a mere 23%.

Data from App Annie and Think Gaming shows that Indians enjoy playing card games and games of chance. And this explains why the Indian casino market has been growing at a rate of 40% each year. Casino players love classics like baccarat, blackjack, and friendly mobile slots. You can play any of these games online in any reputable casino in India, such as Casumo.

6. United Kingdom

The UK boasts of a highly developed gaming market. It’s ranked second in the world by the popularity of console games.

Mobile gaming in the UK is also a force to be reckoned with. According to research by ARM and TIGA, around 70% of UK game developers work on projects for mobile platforms.

The UK mobile games market has been growing at a neckbreak speed. IAB UK reports that in the first half of 2016, the market grew at a staggering rate of 56.1%. Likewise, revenue from mobile gaming grew from $891 million in 2015 to $1.4 billion in 2019.

Industry analysts project the UK mobile gaming revenue to grow at an annual growth rate of 1.5%, resulting in a market volume of $1.513 billion by 2024. Currently, there are 19.3 million mobile gamers in the UK.

7. Russia

The Russian gaming market is huge, consisting of 71.3 million gamers. Of these, 30.9 million prefer to play mobile games.

The number of mobile gamers has been growing steadily and is expected to reach 51.8 million by 2022. For the past few years, mobile gaming revenue has grown exponentially to reach $741 million in 2019 from $588 million in 2016, demonstrating a 20.6% growth in 3 years.

On the Russian market, 52% of the gamers are men and 48% are women. The segment that pays the most consists of the gamers aged 25 – 30 years old. Most Russians prefer Android for gaming, which accounts for 65.46% of the market share against iOS at 32.03%.

What Does the Future Hold for Mobile Gaming?

In the last two decades, mobile gaming has transcended from the age of the ‘Snake’ to an age where virtual and augmented realities define our gaming environments. And given the staggering pace at which technology is advancing, it’s hard to envision what the future holds.

But one thing is certain; smartphones are the future of gaming.

When you take into account major trends such as the rollout of 5G, wearable gaming, amazing graphics, and AI, you can be sure that the future is all about providing personalized experiences that will bring mobile games into every moment of our lives.

Popular App 'Talking Tom' Maker Outfit7 now launches Game 'Talking Tom Hero Dash'

The wait is officially over for the millions of Talking Tom and Friends fans around the globe who pre-registered for Outfit7’s "super" new mobile game, Talking Tom Hero Dash. Promising gamers the high energy and excitement of an endless runner with an action-packed superhero twist, Outfit7’s latest mobile game release generated an impressive 4.5 million pre-registered players in the weeks leading up to its launch.



Now available for download on Android and iOS, Talking Tom Hero Dash invites players to run, jump, and fly across five different worlds, all while battling bad guys, collecting loot, and rescuing Talking Tom’s friends using exciting superpowers. However, the epic new mobile game is just the beginning for the superhero friends. Outfit7 has also launched a brand new animated series, “Talking Tom Heroes,” to complement the game launch.

“We’re always brainstorming the next big way to enhance the fan experience, and superhero versions of Talking Tom and Friends seemed like a really fun place to start,” said Boris Dolenc, chief product officer at Outfit7. “From boss battles to unlocking the ability to play as new superhero friends, we really wanted to give our players the most robust and exciting runner game possible.”

Are you game to save the world? Download Talking Tom Hero Dash free today at https://play.google.com/store/apps/details?id=com.outfit7.herodash.



Outfit7 Limited is one of the world’s fastest-growing multinational family entertainment companies. The company is best known for its flagship franchise Talking Tom and Friends, which became an overnight global sensation when it launched in 2010. In the years since, Outfit7 has expanded its portfolio to include a suite of award-winning games, a 3D CGI animated series, digital video content, chart-topping music videos, and a licensing program in order to meet the amazing demand of its fans. In fact, Outfit7’s games have now been downloaded over 9 billion times in total and up to 350 million fans play with them every month. It’s game on, world. For more information, please visit: www.outfit7.com.

A New Age Addiction: Mobile games

Getting addicted to mobile game is now a huge problem for a big number of people all over the world. Playing in moderate amount is ok but for some people, it is becoming too much and they are not been able to handle thereby leading to addiction. You might think that it’s quite impossible to get addicted to mobile games but it is definitely having a high effect on a large number of people lives and they are revolving around apps in a very unhealthy way.

Everybody loves playing games on the mobile phone because it's fun. In present-day life which is very tightly scheduled, these games assist us in decreasing stress to some levels. After all playing game is not unsafe until and unless it becomes an addiction. Some people in order to liberate some stress start playing mobile games for long hours but it adversely affects their health both physically as well as mentally. Now you must be wondering why these games are so addictive.

Well! by digging deeply into some of the features of mobile games, this question will be answered.

Easily accessible: One of the major reasons why mobile phone games are being increasingly used is the easy access. One can easily find the game of her/his interest and there is no need for any extra exertion. There are large numbers of games you can get on the internet. Along with availability, it is also very easy to understand. For example, if you want to play roulette and doesn't know how to play it. Then for that also there are large numbers of websites that provide effective Roulette Strategy that will help in winning the game.

They are either freemium or totally free: Most of the games available on the phone are free which means free entertainment. The developers of mobile phone games provide those services at no cost in order to get a large number of users. This is one of the chief reasons for being addicted to the game. And those which are freemium they are free in the initial phase and then become chargeable after playing certain rounds of the game. But by then the user becomes addicted.

Provides appreciation: Who doesn't love appreciation. Therefore, while playing mobile games when somebody accomplishes a goal and set some high score, they get various rewards or appreciation. This motivates the users to play further. It is a logic used by most of the mobile phone game developers.

Attractive layouts and graphics: Nowadays the games in mobile phones are being designed in a way to make it more attractive and drive more and more users. They are not only attractive but are also very easy to play and understand. Have you ever played Roulette? It's very easy to understand when you play it in some apps. Along with amazing graphics and rewards, there are large numbers of Roulette Strategy available over the internet that helps in easy understanding.

An opportunity to unite with several unknown peoples: the majority of the games are online games, it helps in connecting with a lot of unknown people. This is one of the big reasons for getting addicted to games.

Technically full: Present day mobile games are very eye-catching and technically full. They are made in such a way that they can be easily installed as well as run and consume very less memory in your mobile phones. And this easy availability, as well as easy access, leads to addiction.

Never ends: The developers of mobile games are very elegant. They will never allow you to end the game by completing stages. As these games are online, the game developers always create new levels for which you will never get a chance to punch the game. You will get new stages every time and this leads to addiction.

Can be shared socially: We feel very proud whenever we complete a complicated stage and most of the games permit us to share this victory in social media platforms. To get more conceit and attention, we tend to take part in it more and more thereby leading to addiction.

Unpredictable rewards: Most of the mobile game app provides various types of prizes as well as rewards. This is for enhancing the level of engagement. This prize money, as well as rewards, help in enjoying the game and also accomplish the entire journey.

Complicated challenges: The games are made in such a manner that the players face a lot of challenges at the time of playing. They require motivation in order to stick to the game for which most the games provide challenges and specific tasks to keep them engaged.

What is the method of addiction?

Mobile games are not that dangerous like that of heroin. But it is quite addictive in nature. Inside the brain, there is a chemical called dopamine, which is required for searching and finding out new things. The mobile games help in triggering secretion of this chemical. Dopamine is a remuneration motivated chemical and it helps in the mechanization of the brain to repeat the action in future.

But there is a solution to these problems. Even if it is difficult but it is not that impossible to stop this addiction. Some of the best tips for ending this mobile phone addiction is not by withdrawing suddenly but to end it in a slow process by reducing the quantity of time you play. Always try to play in self-control. Take help of some mobile apps that will effectively monitor and will keep an eye on your phone app hours.

Conclusion:

In several ways, mobile games ate like monsters that lures us and motivates us highly for playing more and more. But if it is becoming an addiction, then try to cut down the addiction by adopting several ways.

All you should know is enjoy the game, play the game but in limited amount. Play it as a act of recreation rather than allowing it to consume your important time.

9Apps Ties up With Disney to Offer 300 Mobile Games in India

9Apps, part of Alibaba Group, has tied up with Disney India’s Interactive business to host and promote over 300 popular mobile games from its gaming catalogue. As India’s most popular third-party Android app market, 9Apps will now showcase games that include Inside Out Thought Bubbles, Mickey Cup, Minnie Cake Factory, Toy Story: Smash It!, Where’s My Water?, Lion King, Cricket World Cup Fever, ABCD2, Arjun: The Prince of Bali and many more.

Announcing the association, Mr. Ebrahim Popat, Country Manager, 9Apps said, “With over 250 million monthly active users around the world and a strong presence in India, our association with Disney India’s Interactive business aims to target the local market and add value to our loyal and vast user base in the country. We are glad to see more top players like Disney India choosing 9Apps as a medium to popularise their games. This is a positive indication that our capacity in providing customised promotion service has been recognised by both – key players and the industry.”

It is the first time Disney has partnered with a third-party app market in India to promote some of its most popular games world-wide.

“Technology plays a key role in furthering the reach of our beloved content amongst consumers on a platform of their choice. We have a great selection of gaming content based on our beloved characters and rich franchises, and with its growing popularity in India, 9Apps is definitely an association of choice to promote our rich catalogue of games and widen our consumer touch-points,” said Sameer Ganapathy, VP & Head, Interactive - Disney India.

The collaboration falls under 9Apps' Top Developer Program, an initiative under which 9Apps aims to foster an ecosystem for digital content developers to reach out to their target audience. Last quarter, 9Apps also launched a $20million InDev Program to help Indian independent and startup developers with specially designed solutions, especially in user acquisition and monetisation.

9Apps is one of the most popular Android app marketplaces with more than 250 million monthly active users who generate over 800 million app distributions every month and 26 million app downloads every single day.