TVS Motor Company and Noise Pioneer India’s First EV Smartwatch Integration

• Delivers real-time ride statistics: battery, tyre pressure, range, and safety alerts, in a simple, glanceable format.
• Built on secure APIs and user permissions, ensuring privacy while unlocking the future of intelligent, connected mobility in India.
• The smartwatch will be exclusively available on the TVS iQube official website.

TVS Motor Company (TVSM), a global leader in the two and three-wheeler segments and Noise, India’s leading connected lifestyle brand, today introduced a Made-in-India, industry-first innovation - India’s first EV-Smartwatch integration, redefining the way riders connect with their vehicles. This integration connects the TVS iQube electric scooter with a special edition Noise smartwatch, customized to provide real-time access to critical updates including vehicle status, battery insights, tyre pressure, and safety alerts along with plethora of native watch features.

TVS iQube has surpassed the 6,50,000 unit sales milestone in the domestic market, reaffirming its position as India’s No.1 EV scooter brand. This partnership with Noise further enhances customer choice, turning the smartwatch into a true mobility companion that provides seamless access to vehicle features. As smartwatches evolve beyond lifestyle accessories, they are becoming command centers of productivity and mobility, making everyday rides smarter, safer, and more convenient. Together, TVS iQube and Noise are setting a new benchmark in connected technology and customer experience.

Speaking on the industry-first innovation, Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company said, “We are committed to reimagining the future of mobility by seamlessly blending technology, sustainability and customer-centric innovation. Our partnership with Noise is a testament to this vision, transforming the smartwatch from a lifestyle device into a smart riding assistant. By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer and more intuitive journeys while shaping the future of mobility in India.”

Commenting on the launch, Amit Khatri, Co-Founder, Noise, said, “At Noise, our vision has always been to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience reflects our commitment to pushing boundaries, delivering purposeful technology, and shaping the future of connected living in India.”

THE EV-SMARTWATCH INTEGRATION DELIVERS:

Features	Description
Vehicle Status Monitoring	Locked, Unlocked, On Ride, Charging, or Charging Complete displayed clearly on the smartwatch.
State of Charge (SoC)	Battery percentage with visual cues for charging progress and low battery alerts (below 20%).
Distance to Empty (DTE)	Shows estimated range across ride modes to help plan commutes and charging stops more efficiently.
Tyre Pressure Monitoring (TPMS)	Live pressure values for both tyres with recommended pressure benchmarks and alerts on select models.
Charging Progress	Real-time charging updates, including time-to-full and “Charging Complete” notification.
Tow/Theft Alert	Haptics and visual prompts triggered when motion is detected, followed by a mobile app notification.
Crash/Fall Detection	On-wrist alert followed by a notification in the app in case of a crash or fall.
Geofence Notifications	Alerts when the vehicle crosses a predefined The TVS iQube Noise Smartwatch will be exclusively available on the TVS iQube offcial website at an attractive introductory price of Rs. 2,999 only. The smartwatch also comes with a complimentary 12 month Noise Gold subscription.

The TVS iQube Noise Smartwatch will be exclusively available on the TVS iQube offcial website at an attractive introductory price of Rs. 2,999 only. The smartwatch also comes with a complimentary 12 month Noise Gold subscription.

Noise Announces its much-awaited Colorfit Nav Smartwatch for an Amazon Prime Day-exclusive price of just Rs 3,999 only for Prime Day

Built-in GPS tracker, 10 Sports modes, 1.4-inch 320x320 pixel display, IP68 water, sweat and dust resistance, and more

After an overwhelming response of more than a whopping 2 lakh plus notifications both on the Noise home page and the Noise microsite on Amazon India, Noise’s next-generation Colorfit Nav smartwatch is officially launched today for a price of just Rs 3,999 on Prime day and at regular price of Rs 4,499.

The next-generation Colorfit Nav smartwatch, by home-grown lifestyle technology brand Noise, joins the existing league of square-shaped wearables -- the Noise Colorfit Pro and Noise Colorfit Pro 2. Key features of the Colorfit Nav include quicker performance, a larger display, built-in GPS, 24x7 heart rate monitoring, cloud-based and customizable watch faces, and IP68 dust and water resistance.

“Our next generation smart wearable is a user-friendly watch. Be it usage in your daily life, as a fashion statement or for tracking your health, the Colorfit Nav has it all,” said Noise CEO Gaurav Khatri, on the launch. “We’ve created something better than the existing best, a device that will continue our legacy and outshine its competition.”

The Noise Colorfit Nav smartwatch features a square display with a bright 1.4-inch, 320x320 pixel TFT LCD touchscreen. Thanks to its high resolution, the display has better sunlight visibility, crisper text rendering and sharper visuals. The smartwatch also features an in-built GPS sensor which will assist the watch with its 10 sports modes to track speed, distance and path in real-time, making workouts more accurate than before. 

Additional sensors incorporated in the Colorfit Nav are the 6-axis accelerometer, optical heart rate sensor, sleep monitor and gyroscope. Salient features also include alerts for calls, text, app and social media notifications, timer and stopwatch, reminders, find my phone, a breathe app, sedentary alerts and an activity monitor amongst others.

The Noise Colorfit Nav is encased in a lightweight, impact-resistant polycarbonate shell with silicone straps, and is IP68-rated. Users can wear it without having to worry about liquid damage from sweat or rain. It also features a 24x7 heart rate sensor that can monitor your heart’s health through the day. Lastly, the smartwatch will also sport customisable as well as cloud-based watch faces. Customisable watch faces will be available right out of the box, and cloud-based watch faces will be available via an OTA update in the coming weeks.

The Colorfit Nav is fuelled by an internal 180mAh Lithium-Polymer battery that will keep the watch alive for up to 4 days, with a standby time upto 30 days.  The smartwatch also features Bluetooth LE (v4.2) to ensure maximum power efficiency and is compatible with both Android (Android 5.0+) and iOS (iOS 9.0+) devices.

The Noise Colorfit Nav is available in two colours – Stealth Black and Camo Green, and priced exclusively at Rs 3,999 for the Amazon Prime Day Flash Sale. It carries a 1 year warranty. Post the sale, the Noise Colorfit Nav will return to its original retail price of Rs 4,499.

For more information about the Noise Colorfit Nav GPS-enabled smartwatch, head to Noise’s microsite on the Amazon Prime Day page by clicking on the link below: 

https://bit.ly/ColorfitNavAmz

About Noise:

Noise’s Colorfit series houses affordable smartwatches for the masses which include the Colorfit Pro and Colorfit Pro 2 starting from Rs 2,499. Noise also has a premium range of round-dialed wearables under the ‘Noisefit’ label, which includes Fusion, Evolve and Evolve Sport, starting from Rs 5,499. Check out the entire range of smart wearables from Noise on www.GoNoise.com

Noise is a lifestyle technology Indian brand that was founded to make everyday tech products available and accessible to the bold, energetic youth of new India. We live to help the latest technology reach the people around us, every day.

The Gurugram-based brand was founded by Amit Khatri and Gaurav Khatri, in 2014. Noise has an impressive line-up of products in the Smart Wearables and Wireless Earphones categories. As per a recent report published via reputed global industry analysis firm Counterpoint Research, Noise is the second most sold brand for truly wireless (TWS) earphones in 2019 in India. Noise has been listed as one of the top brands on Amazon and Flipkart for four years in a row.