Google-backed Glance and Samsung Partner to Launch New AI Shopping Experience for Samsung Users in the US

Glance, the consumer technology company backed by Google, launches an integrated lock screen version of Glance AI, an AI commerce platform designed specifically for Samsung users in the US. The strategic partnership will allow Samsung users exclusive access to Glance's AI shopping and styling experiences and content discovery.

Glance AI is a new AI Commerce platform that delivers inspirational, Generative AI-led commerce and content discovery. Launched earlier this month, Glance AI is disrupting how consumers shop today, allowing them to instantly visualize themselves in AI-curated stylized looks and purchase their favorites with a tap. Built on Google Gemini's intelligence and Imagen's state-of-the-art image generation capabilities, Glance AI is unveiling its new custom lock screen experience designed for Samsung users through this new partnership.

"Glance AI is driven by a core human truth: we want to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this," said Naveen Tewari, Founder and CEO, Glance & InMobi. "Glance AI helps consumers discover and visualize what's possible, starting with an outfit that makes them look and feel great, and own it with just a tap on the platform. Samsung's commitment to enable Glance AI across its devices in the US ensures consumers enjoy an experience where inspirational commerce and content converge."

Available as an app and a lockscreen experience, Glance AI is a fully opt-in experience. It trains itself on a single selfie or an image from the image gallery to generate hyper-real images of consumers in outfits best suited for them. Consumers can then make real-time purchase decisions in just a tap; recommendations and order fulfilment are driven by Glance AI's extensive partnership with more than 400 leading brands in the US and beyond. The app further allows users to place the feature directly on their lock screen for easy access and the ability to save each look as either their lockscreen wallpaper or download to share across their network.

Glance AI also leverages trending content, local events, and social media moments to make recommendations fresh, relevant, and engaging. High-speed inferencing helps deliver options such as flash sales and trend-driven commerce, making every shopping experience unique and effortless. By utilizing Samsung's extensive reach alongside the power of AI, Glance aims to redefine user interaction with smartphones, making every moment spent on the device richer and more efficient.

"At Samsung Galaxy Store, we're proud to be more than just an app marketplace – we're a destination for innovation, discovery, and meaningful experiences tailored for Galaxy users," said Jason Shim, Sr. Director and Head of Samsung Galaxy Store USA. "Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalize content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store."

This collaboration paves the way for a mobile ecosystem that enables users to discover new styles and trends, transforming the smartphone into a dynamic center of styling and commerce.

Amazon India Returns With Its Much-Awaited Prime Day on July 20th & 21st, 2024

Amazon India today announced the 8th edition of Prime Day will start on 12 AM on July 20 and end at 11.59 PM on July 21. The two-day annual extravaganza in India will offer access to Prime members to discover joy, access to incredible shopping deals, blockbuster entertainment, savings, and much more! From Smartphones, TVs, Appliances, Fashion & Beauty, Groceries & Everyday Essentials, Amazon Devices, Home & Kitchen, Furniture to everyday essentials, and much more, Prime members can enjoy new launches, never-heard-before deals, best of entertainment and savings.

Akshay Sahi, Director and Head of Amazon Prime, Delivery and Returns Experiences, India and Emerging Markets said “Prime Day is a celebration of the value we bring to our Prime members all year long. We are excited to offer Prime members two days of great deals and savings, thousands of new product launches from over 450 brands, blockbuster entertainment and more. Not just that, Prime members ordering from across India will be able to enjoy same day and next day delivery across millions of products.”

This Prime Day, Amazon will continue to support Small and Medium Businesses (SMBs) and offer Prime members products from lakhs of sellers, manufacturers, start-ups & brands, women entrepreneurs, artisans, weavers, and local shops. During the event, Prime members will have the opportunity to discover deals on unique products across categories including fashion & beauty, electronics, and home décor from sellers under various programs such as Local Shops on Amazon, Launchpad, Saheli, and Karigar.

Sneak peek into Prime Day 2024

Shopping and Savings

48 hours of shopping and saving - Starting 12:00 AM on July 20 until 11:59 PM on July 21

Bank Offers: During Prime Day, save big with 10% savings on payment using ICICI Bank Credit/Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards

New Launches from brands such as Intel, Samsung, OnePlus, Honor, iQOO, Bajaj, Agaro, Ecovacs, Lava, Crompton, Sony, Motorola, Boat, VU, Fire-Boltt, HP, Asus, Titan, Hisense, Trident, Acer, Lenovo, American Tourister, Plantex, Ethos Group, Voltas, Fossil, Mokobara, Lapo, Chetak, Borosil, Riversoft, Yale, adidas, Crocs, Mamaearth, IFB, Godrej, LG, Puma, CP Plus, Olay, HIT, Haier, Titan, Ugaoo, Oral B, Toshiba, Nautica, HUL, ITC, P&G, Himalaya and more and thousands of new launches from small and medium businesses across categories including home & kitchen, fashion & grooming, jewellery, handmade products, and many more.

New Launches: SMB: Thousands of new launches from small and medium businesses across categories including home & kitchen, fashion & grooming, jewellery, handmade products, and many more.

Power of Smart Tech: Choose Smart Living with Alexa and Stream Latest OTT content: This Prime Day, get the year’s best deals with up to 55% off on Echo smart speakers and Fire TV sticks. Kick-start your smart home journey and bring home the latest Echo smart speakers and Echo Show smart displays to experience the magic of seamless voice controls through Alexa. Elevate your at-home entertainment experience and stream latest OTT content with the best offers on Fire TV sticks

Save Big:

During Prime Day, save Big with 10% savings on payment using ICICI Bank Credit/Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards

Amazon Pay ICICI Bank credit card is a lifetime free credit card with an always-on 5% cashback on shopping for Prime customers & 3% for non-Prime members. For Prime Day 2024, all customers enjoy an additional 5% instant discount on shopping. In addition to these shopping benefits, this card comes with unlimited benefits across travel bookings, bill payments and more on Amazon. Prime members can sign up for Amazon Pay ICICI Bank credit card and get welcome rewards up to INR 2,500, INR 300 cashback (only for prime) + rewards worth INR 2,200. Non-Prime members can sign up and get INR 200 cashback + rewards worth INR 1,800 + 3-month free prime membership. *T&C Apply

Prime members can continue to enjoy 5% cashback on unlimited rides with Uber when using Amazon Pay as their payment mode. Out of the 5%, they will receive 4% as Uber credit and 1% as Amazon Pay cashback, which can be availed to save more on future rides with Uber and fulfil shopping needs on Amazon.in

Entertainment and More

Mega Entertainment with Prime Video

Prime Video will deliver mega entertainment in the lead up to Prime Day by premiering 14 of the most anticipated series and movies across 5 languages.

Prime celebrations started more than a month early on Prime Video with the premiere of the global blockbuster Original series The Boys Season 4 (English), available with subtitles and dubs in multiple Indian languages. With new episodes dropping weekly, Prime members can continue to enjoy new seasons all the way to Prime Day. Further, Prime Video also premiered the documentary Federer: Twelve Final Days (English) that follows Roger Federer in the last twelve days of his professional career, dystopian thriller Civil War (English), social drama PT Sir (Tamil), the critically acclaimed Naach Ga Ghuma (Marathi), heist comedy Gam Gam Ganesha (Telugu), historical Original series My Lady Jane (English), direct-to-service comedy drama Sharmajee Ki Beti (Hindi), and action comedy entertainer Inga Naan Thaan Kingu (Tamil).

Prime Day celebrations don’t end here as Prime Video is also set to premiere the keenly awaited Season 3 of the award-winning blockbuster Original series Mirzapur (Hindi), available with subtitles and dubs in multiple Indian languages. This is in addition to the premiere of the action thriller film Garudan (Tamil), romcom Space Cadet (English), and spy comedy My Spy: The Eternal City (English).

Not just this, in the lead up to Prime Day, Prime Video has also launched Crunchyroll, on Prime Video Channels, enabling customers to watch their favourite anime content via an add-on subscription for just INR 79 per month. Additionally, Prime members can also enjoy up to 50% discount when purchasing add-on subscriptions of other popular video streaming services on Prime Video Channels including MGM+, Lionsgate Play, Discovery+, Sony Pictures Stream, Hoichoi, ManoramaMAX, Mubi, VROTT, among others.

Discover more with Amazon Music

This Prime Day, Amazon Music is set to enthrall music lovers with Desi Vibes – a flagship playlist featuring trending hits in Indian music with Artists such as Jonita Gandhi, Vishal Mishra, Devi Sri Prasad, Armaan Malik and several others. In addition to this, Amazon Music is all set to launch its mid-year wrap up series “2024 So Far” showcasing the playlists, tracks and artists that have ruled the charts so far this year. Also enjoy your favorite podcasts a week before First on Amazon Music than other streaming platforms such as “Be A Man Yaar Season 2” featuring Imran Khan, Kartik Aryan, Hrithik Roshan amongst others, Cyrus Says with Cyrus Broacha featuring well known celebrities, Insta Love Season 2 and many more. Prime Members can enjoy ad-free music with over 100 million songs in 20 languages, latest podcasts and unlimited offline downloads and new to prime members also get a Rs 150 cashback* this Prime Day.

Every Day Made Better with Prime: Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get same day delivery on 1M+ products and one day delivery on 4M+ products, free with no minimum limit on cart order to our members through our Prime membership, unlimited 5% cashback on all purchases using their co-branded ICICI credit card, access to exclusive deals, early and exclusive access to our shopping events including Prime Day. Amazon Prime also provides unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and over podcast episodes with Amazon Music, a free rotating selection of more than 3,000 e-books, magazines and comics with Prime Reading and access to the monthly free-in game content and benefits with Prime Gaming. Visit amazon.in/prime to join Prime now.

eSARAS Mobile App Launched to Market Products Made by Women of Self-Help Groups

Taking another step of strengthening marketing support for products made by women of Self-help Groups (SHGs), Deendayal Antyodaya Yojna- National Rural Livelihoods Mission (DAY-NRLM) launched eSARAS mobile App which will add to eCommerce initiatives for products made by the SHGs.

Currently available for Android phones, eSaras is essentially an online platform to buy Indian handicraft items, handloom items. The e-commerce platform as well as the app have been developed for the enhancement of the livelihood of the rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.

The App was launched by Mr Shailesh Kumar Singh, Secretary, Ministry of Rural Development, Govt of India at New Delhi. Mr Singh also inaugurated eSARAS Fulfillment Centre at the Ministry’s Janakpuri office in New Delhi on this occasion.

eSARAS, an e-commerce mobile app, will be used as a more effective platform for marketing of the products made by women of self-help groups. It is an initiative conceptualized by the DAY-NRLM towards the marketing of the best, authentic handicrafts and hand-looms.

Through this online portal, customers get access to 100% authentic handcrafted products emerging straight from the heart of India.

The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust) and will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App. It will handle the logistics required to bring an online order to a customer's doorstep.

Launching the App, Secretary Mr Shailesh Kumar Singh termed it as an initiative which promotes the spirit of Vocal for Local even further with easier marketing of products prepared by SHG Didis.

He added that the Ministry is targeting that each SHG Household has at least 2-3 sources of livelihoods. One of the multiple sources of livelihoods of the poor is non-farm enterprise. The major intervention in non-farm livelihoods is provision of market linkages for SHG products. Through the eSARAS mobile App, the handmade products made by SHG Didis are now available at everyone’s fingertips in even more customer friendly way.

Global Online Shopping Brand Ubuy Offering Products Not Available in India Easily

The e-commerce industry has experienced remarkable growth over the years as more consumers opt for online shopping to enjoy the convenience and access to a wide range of products. For luxury brand shoppers, the options have often been limited to brick-and-mortar stores or online marketplaces like Ubuy India that may offer a different level of quality and authenticity. They are a Kuwait-based company that has established a strategic office in Jaipur, Rajasthan, and entered the India market in 2016, changing how consumers shop for global products.

As the global luxury goods market is expected to reach $327 billion by 2025, with e-commerce sales accounting for 20% of total sales, Ubuy India has positioned itself as a global cross-border shopping platform providing access to over 100 million brand-new, brand-new, unique products from the best international brands.

Ubuy India is a cross-border shopping platform that serves over 180 countries. With its website and app, Ubuy India provides access to over 100 million brand-new, unique products from the best international brands in the US, the UK, and other countries. What sets Ubuy India apart from other e-commerce platforms is its focus on luxury brands and its commitment to providing customers with a seamless and secure shopping experience.

Unlike other e-commerce platforms, Ubuy India’s primary focus is on luxury brands, and the company is committed to providing a seamless and secure shopping experience for its customers. Its extensive luxury product selection ranges from designer clothing and accessories to high-end electronics and home goods. With its global reach, Ubuy India allows customers worldwide to access these products, regardless of location. This is especially crucial for consumers in regions where luxury goods may be unavailable or subject to high import fees.

Ubuy India has built a loyal customer base through its commitment to quality and authenticity, and many customers return to the platform repeatedly for their luxury shopping needs. Ubuy India ensures that products are delivered to customers quickly and reliably through trusted courier partners, which is particularly essential for luxury products that may require special handling and care during shipping. The platform offers multiple payment options, including credit cards, PayPal, and other popular online payment methods. It also uses the latest encryption and security technologies to protect customers' personal and financial information.

Overall, Ubuy India transforms how customers shop for luxury products by offering a global platform to access the best international brands and products worldwide. Ubuy India has set a new standard for e-commerce by prioritizing quality, authenticity, and reliability and is poised to continue its growth and expansion in the future.

magicpin Launches Thought-Provoking TVC on the Merits of Choosing Your Neighborhood Store Over Online Channels

magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

A TVC that makes you sit up and take notice for its sheer chutzpah and in your face opinion

Magicpin, India’s No.1 savings app has come up with a thought-provoking commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings, of course.

Their new TV commercial provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

India’s no. 1 savings app, magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline.

The TVC features the inimitable Vijay Raaz as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

As Karanjeet Kaur, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”

The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

About magicpin:

magicpin is India’s #1 savings app that covers retailers from local merchants to large brands, online and offline. We help customers through our unique magicpin rewards programme, which brings over 150k partner stores (online and local) live on the smartphone, ready to be discovered, leading to attractive savings. magicpin caters to over 5 million users who are enjoying great deals and savings on the app.

magicpin drives over $1B of annual business that covers local retailers as well ad well-known brands like Pantaloons, Lifestyle, Westside, Levis, Jockey, Titan, Fastrack, McDonald’s, CCD, KFC, Pizza Hut, Taco Bell, Flipkart, Boat, Amazon, Samsung, Biba, ITC, Zandu, P&G and many more. Know more about us here.

Celebrate this IPL 2021 cricket season with Amazon.in’s specially curated store for all cricket fans!

Celebrate this IPL 2021 cricket season with Amazon.in’s specially curated store for all cricket fans!

Upto 40% on TVs and upto 50 % off on cricket accessories such as bats, cricket ball, gloves, helmets and much more

Bengaluru, April 14, 2021: With the cricket fervour gripping the country, Amazon.in has launched a specially curated store for cricket fans out there. Cricket enthusiasts can bring home the stadium and experience the game in comfort of their homes with up to 40% off on TV’s, Upto 50 % off on AC, Refrigerators, Fans, Coolers and more.

Catch the cricket fever by enjoying exciting deals on sports essentials with up to 50% off on protective gear, clothes, shoes, cricket bats, balls, kit bags and complete sets across brands like Puma, Adidas New Balance, Cosco, among others. Choose your most liked jersey and sportswear from our cricket collection across brands such as Adidas, Puma, Nike, Fila, New Balance, Jockey, Monte Carlo and many more. Cheer the loudest for your favourite team with Alexa on any Echo, Fire TV, Alexa-enabled smart devices, or on the Amazon.in shopping app (Android only) and stay updated this cricket season. Just ask Alexa for match updates, predictions, cricket news, notifications, team cheering, and more by using simple voice commands like, “Alexa, what is the score?”, “Alexa, who will win the match today?”.  

Customers can enjoy the spirit of Cricket at home and shop for furniture to relax and watch the match, books that tell the story of their favourite cricket star, fitness equipment to keep up the adrenaline rush, grooming kits to get that look of your favourite cricketer, string lights and cricket posters. Experience the joy of watching cricket with easy access to chilled beverages and snacks in a cool room on a hot summer day with appliances such as refrigerators, air conditioners, microwaves, barbecue grills and popcorn maker, among others. 

Here are some products customers can choose from Amazon.in’s specially curated store for cricket fans with offers & deals from participating sellers.

Live the game at home:

• Sony Bravia 55 inches 4K Ultra HD Certified Android LED TV: Enjoy the ultra-viewing experience with an intelligent and smart television. It comes with a large ultra-HD display crafted with good picture quality and clarity enhancement. The Sony 4K Ultra HD Android LED TV gives the picture a vibrant quality, so that you can have an immersive viewing experience. The TV is available for INR 80,740.

• OnePlus 55 inches Q1 Series 4K Certified Android QLED TV: This smart TV is packed with features such as 4K Ultra HD resolution, Oxygen OS with Android Pie (9), RAM 3 GB and 16 GB Storage along with built in Wi-Fi, One Click Amazon Prime Video Button Remote, Google Assistant, Chromecast built in among many others. The TV offers alluring sound, impressive connectivity and holistic viewing experience. Get your hands on this television set for INR 62,899. 

• LG 164 cm (65 inches) 4K Ultra HD Smart IPS LED TV: Enjoy watching cricket with 65 inches 4K Ultra HD Display and relish unlimited features and amazing picture quality with LG 4K Smart UHD TV. It comes with various features like 4K IPS Display, Wide Viewing Angle, Apple Air Play2, DTS Virtual:X, 20W Sound and so much more. It also supports unlimited OTT Apps that can be installed from LG Content Store. Get this beast for INR 80,999 on Amazon.in.

Catch the action live with best tech gadgets: 

• Lenovo Ideapad Slim 3 10th Gen Intel Core i5 15.6-inch FHD Thin and Light Laptop: The Lenovo Ideapad is the best entry level buy for everyday tasks. It is an ultra-sleek laptop, with 19.9 mm thinness and wider display. It is packed with 4 GB RAM and a highly reliable 1 TB HDD storage which takes your productivity to higher levels. Get this laptop for INR 42,990. Watch, cheer, repeat! 

• Samsung Galaxy Tab A 10.1 inches: With narrow bezels, dual stereo speakers, Dolby 3D surround sound, massive 6,150 mAH battery, this tab delivers the ultimate viewing experience. A full metal, unibody design gives it a stylish look and enhanced durability. It is available for INR 14,999. 

• One Plus 8 Pro: The phone boasts of 12GB RAM, 256 GB internal memory, 6.78-inch 120Hz fluid display with 3168 x 1440 pixels resolution and vibrant effect color support. It has a 48MP rear camera with 4k video at 30/60 fps and a 16MP front camera. Enjoy uninterrupted streaming with this big battery smartphone, available for INR 59,999. 

• Samsung Galaxy M31s: This phone is a perfect fit for streaming activities with a 6000mAH lithium-ion battery and a 5x fast charge. It has 6.5-inch super Amoled - Infinity-O display, FHD+ capacitive multi-touch touchscreen with 1080 x 2400 pixels resolution, and a 6 GB RAM with storage capacity of 128GB which is expandable up to 512GB. It is available for INR 18,499. 

Elevate your cricket experience: 

• Sennheiser Momentum True Wireless 2: Get your hands on this pair of headphones to experience unrivalled stereo sound created by Sennheiser's unique 7mm dynamic audio drivers. Equipped with Bluetooth earbuds, active noise cancellation and a 28-hour battery life, it provides effortless and reliable connectivity throughout. Get your hands on these Wireless Earbuds for INR 21,990. 

• boAt Rockerz 255 Sports in-Ear Bluetooth Neckband Earphone with Mic:  boAt Rockerz is a sports friendly neckband earphone with easy controls and a battery life of 6hrs. It has super extra bass with magnetic ear tips and secure fit for workouts. It is an IPX5 marked water & sweat resistance device available for INR 1,169 on Amazon.in. 

• Philips MMS8085B/94 2.1 Channel Convertible Multimedia Speaker System: These speakers can be your perfect companion while watching cricket on a big screen. It will give you real time listening experience with its amazing bass reflex speaker system which delivers a powerful, deeper bass. Get this for INR 6,499.

• Fire TV Stick: This streaming media player comes with an Alexa voice remote and is easy to set-up. Plug this into your HD TV and experience tens of thousands of channels, apps and Alexa skills. It is available on Amazon.in for INR 3,999. 

Play like your favourite cricketer: 

• SG Sierra Plus Kashmir Willow Cricket Bat: This bat is made up of finest Kashmir willow, hard pressed and traditionally shaped for superb strokes. The handle of this bat is made of Singapore cane with special 3-way insertion of rubber in between splits for enhanced flexibility and shock absorption. You can get it for INR 1,499.

• SS Cricket Kit Bag: This full-size kit bag with double wheels ensures that you can comfortably fit and carry your cricketing gear around. It also has a few storage compartments to keep the contents of your bags organized. It is available for INR 1,162. 

• New Balance Full Spike Cricket Shoes: opt for these comfortable and durable cricket shoes to take your game up a notch. The REV-Lite midsole provides responsiveness, durability and offers a light-weight ride. It is available for INR 8,999. 

Cheer for your team: 

• Seven by MS Dhoni Men's Regular T-Shirt: This classic fit t-shirt is perfect when you just want to relax and watch the game. Shop this for INR 597. 

• Adidas Women's Regular Fit Sports T-Shirt: A basic black regular t-shirt never fails to go out of style, dress it up with just about anything.  Pick up this wardrobe staple for INR 1,499.

• Puma Men's Regular Fit Casual Shorts: Classic black shorts are ideal for lounging around. They are best paired with a solid-colored t-shirt and flip-flops. Pick up these snug shorts for INR 999. 

• Fastrack reflex 2.0 Uni-sex activity tracker – The new Fastrack Reflex 2.0 Activity Tracker comes with all the features one could ask for! It comes in three colours that you can use to accentuate your athleisure, casual or party attire. Available on Amazon.in for INR 1,195. 

Shop for AC and Refrigerators to enhance your match viewing from home experience:

• Samsung 198 L 4 Star Inverter Direct-Cool Single Door Refrigerator – This Samsung's Direct Cool Refrigerator comes with unique and innovative design. The Stabilizer Free Operation keeps it working steadily and reliably, protecting the refrigerator from any power fluctuations. Available on Amazon for INR 16, 150. 

• Whirlpool 265 L 3 Star Inverter Frost-Free Double Door Refrigerator - This Whirlpool Intellifresh Refrigerator comes with Convertible Freezer 5 in1 modes powered by Adaptive Intelligence Technology, for your daily needs. You can get this on Amazon for INR 24, 990.  

• LG 1.5 Ton 5 Star Inverter Split AC – The 5-star rated split air conditioner comes with Dual Inverter Compressor with Varied Speed Dual Rotary Motor which has a wider rotational frequency and saves energy along with higher speed cooling range. Uses the latest R32 refrigerant gas which is environment-friendly and makes sure that you do not contribute to global warming while staying cool. Available on Amazon for INR 40, 490 

This Indian Startup Guarantees Instant Cash Rewards Every Time You Shop

We have all wondered why earning loyalty points or similar rewards never feels truly rewarding. The endless T&C's make earning and redeeming them a tiresome experience.

Users join Gainon from the website and can immediately start earning Instant Cashback on all spends

However, members of Gainon are getting exactly what we have been waiting for; the platform offers Instant Cashback on all spends at 100+ leading brands. Gainon's "Loyalty Cashback" is added instantly into the member's Gainon account after every successful payment. The Cashback amount varies according to the brand but goes up to 50%. Members can redeem back at any of the listed brands or for handpicked essentials such as Paytm and Fastag recharge.

Earn Instant Cash Rewards on Every Purchase via Gainon

YouTube Link: www.youtube.com/watchv=YemyTGviSnI&ab_channel=GainonSupport.

Gainon launched in September 2020 and is already driving payment volume worth Crores through a voucher system. The company says it has 10,000 plus members and is growing very fast from word-of-mouth referrals. Pranav Deo, the Founder of Gainon, also suggested the average value of a payment (per-user) has increased to Rs. 5,000 from Rs. 1,500.

Loyalty points, miles and cashback platforms have been around for a very long time. According to research, Indians are part of 11 different loyalty programs at the same time; add to that the time delay for confirmation, restrictions when redeeming and short validity period, it becomes an extensive task just to manage them.

Gainon looks to solve these inefficiencies and bring excitement back into loyalty programs by recognising every individual throughout society and personalising the brand cashback/offers along the way. The company believes the unification will create a win-win situation for both businesses and members.

Pranav himself encountered such frustrations numerous times, "I flew at least once a year from London to Mumbai which earned me loyalty miles, but when I wanted to redeem the miles they would have already expired or the airline didn't have any seats available for the reward flight."

He further added, "I had a gold status in one program yet I was on the lowest level of another, it made me think, why can't all brands understand my potential then assign a tier/offer"

Pranav Deo was bitten by the entrepreneurial bug very young, during his school years in The UK he launched a travel website (NowGoPlaces) to counter the challenge of constantly changing airline fares. It also included options to book luxury helicopter shuttles for as little as Rs. 5,000.

Now at 22, Pranav has got some of the biggest names from the startup ecosystem aboard as early investors and mentors of Gainon. One of those is Kedar Dani who was part of the core team at UiPath, a startup valued at over $10 billion today. Kedar says, "Gainon is solving a big pain point and India is the perfect market to scale with the growth in online payments and adoption of digital solutions."

Others include Jay Tahasildar, who is a successful entrepreneur and Managing Director of Mercurius IT. Jay says, "I met Pranav when he was just 16 and he was buzzing with ideas, but what stood out for me was his ability to convert the ideas into a viable product."

And Vijay Mastakar, who has been a Group CFO/CXO in large conglomerates across the Asia Pacific, Middle East and Africa. Vijay says, "More than the great idea, I am a mentor in this startup because of the sheer perseverance and grit of Pranav. I see brilliant startup decks every day but without the determination and commitment of the founder it will never succeed."

Pranav believes there are many milestones to reach with much to learn along the way, however, insists Gainon will always keep a consumer-first approach and have an obsessive focus on improving the user experience.

Top Shopping Destination in Chengdu Leads “Culture of Cool” to Explore New Growth Opportunities

Over the recent years, with China’s thriving pop culture, the one-of-a-kind market has revealed a state of accelerating growth, and led to the emergence of an ever-expanding legion of pop brands – even luxury brands are seeking to ride on the trend. What pillars the country’s booming pop-culture market is the absolute discourse power of Gen Zers, who are not only digital natives, but also natural-born audiences of pop culture, thanks to their unremitting pursuit of distinction and personality. At the same time, their increasingly stronger spending power is making the generation a key engine that propels the surging growth of the pop-culture market as well as the rising sales of the luxury industry.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210201006033/en/

 

Chengdu IFS “CHAO” Launch Party (Photo: Business Wire)

Traditionally known as a land of abundance that inspires outstanding talents, Chengdu in China’s southwestern Sichuan Province has gradually grown to be one of the most vibrant Chinese cities in terms of youth culture, leading almost all sub-categories in the country’s “Culture of Cool” (hip-hop, sneakers, e-sports, electronic music, Chinese costumes, ACGN, and pop toys). Since its entry into Chengdu seven years ago, Chengdu IFS, occupying a prominent location in the city’s bustling downtown scene, has committed to fostering the harmonious co-existence and inter-complementation between different cultural phenomena. Amid the overwhelming trend of “pop culture”, the prestigious shopping destination best known for its unparalleled collection of luxury brands, is also interpreting pop culture’s deep-level meanings in its own way, and building a new shopping scene that bridges pop trends and cultural innovations.

 

Building a High Ground for “Culture of Cool” by Innovating Pop Culture-Based Business Format

 

A key attribute of the “Culture of Cool” is its social feature. Therefore, the prevailing trends behind pop-culture consumption are indispensable from Gen Zers’ shopping needs that are tightly associated with socializing and networking.

 

So in a society that’s highly sensitive to current trends, what matters is a healthy, influential and vital platform and space that can bring together lovers of pop culture. Based on such a mentality, Chengdu IFS, as a shopping complex that boasts strong influence on fashion and great vitality with trends, has taken the lead in innovating and rejuvenating its business format. In 2020, the mall successfully launched the iconic CHAO, a dedicated space that gathers the in-trend elements of pop culture.

 

Focusing on novel experiences and diversified formats, the innovative business format has brought to Chengdu IFS Internet-famous brands and limited-edition merchandises from categories such as cultural merchandises, smart gadgets, ACGN toys and high-popularity tea drinks. Upon the completion of an inclusive infrastructure, the pop-culture space has continuously presented a dazzling range of thematic events in forms of street parties, night celebrations and experiential workshops to actively communicate with China’s new-generation consumers – they allow brands to infuse their exclusive genes into diversified youth events and foster colorful consumption scenes associated to the “Culture of Cool”.

 

But the pop-culture events staged by Chengdu IFS are never limited to offline forms only. When celebrating pop culture over the past year, the prestigious mall also launched a competition for pop-culture livestreaming influencers as well as an AR-powered interactive program, so as to engage more young consumers online, enhance dialogue and interaction with urban youth and present fresh and cool pop-culture experiences to the young-generation consumers.

 

Becoming a New Urban Force to Seek Cultural Rejuvenation and Diversity

 

Gradually breaking away from the wave of Consumerism, China’s new-generation consumers are not treating sneaker shoes, street wears and pop toys merely as toys and playthings, but symbols of their tastes, preferences and personalities – such a pop culture-associated consumer mentality suggests a shift from material consumption to symbolic consumption among Chinese youth.

 

Among the many sub-categories of China’s prominent pop-culture market, sneaker shoes, as optional mid-to-high-end consumer goods, command unique cultural attributes and collection values, slowly becoming a kind of “social currency” for Gen Zers.

 

In 2020, Chengdu IFS teamed up with Sneaker Con, the world’s largest and most popular sneaker convention show, to co-launch Sneaker Con Museum, arguably the world’s first-ever special exhibition on the sneaker culture, which combined showcase of limited-edition sneakers, sharing of sneaker culture by professional collectors, gathering of engaging interactive experiences and sale of homage-paying vintage footwears. More than these, the museum-style event also brought together respected sneaker collectors and customizers for exclusive sale of new launches and co-branded merchandises.

 

Admission tickets to the first week of Chengdu IFS’ Sneaker Con Museum were snapped up in minutes after online booking started, and the exhibition’s total visitorship hit nearly an astonishing 200,000 – online, the phenomenal sneaker event’s Weibo posts drew over 10 million clicks, with nearly 30 million visitors watching the event’s livestreaming sessions.

 

Being one of China’s most disruptive innovators of urban commerce, Chengdu IFS has already established a unique and effective communication mechanism with the young generation, as the mall regards itself as a key member of the youth community. Such a bold mentality has also allowed Chengdu IFS to harvest positive growth of young members – in 2020, the size of its millennial and Gen-Z members grew by 60% and 180% respectively, who now account for over half of the member base; and their rising spending power also contributed an outstanding spike of purchases at Chengdu IFS throughout 2020.

 

Whether by upgrading its business format or by fostering dedicated information platform and social scene, Chengdu IFS has always cherished its curiosity and creativity. With an unflattering attitude, the fashion landmark in southwestern China is allowing the country’s young generation to fully exercise their freedom and passion with pop culture and creating a fitting cultural space through a variety of crossover events. In the future, Chengdu IFS will for sure become the most desired meeting point of China’s pop culture-adoring young consumers with its complete pop ecosystem that spans knowledge sharing, community gathering and comprehensive collection of elements and resources.

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20210201006033/en/

In A First, Khadi India’s Official E-Commerce Portal Launched

The E-commerce Platform becomes another symbol of Ministry’s process re-engineering; this time through e-marketing;

Ministry’s khadi arm- Khadi & Village Industries Commission (KVIC) launches E-commerce Portal: ekhadiindia.com

It is the first ever effort of the Ministry & KVIC in online & B2C outreach;

Necessitated by covid resultant restrictions on physical exhibition & marketing; KVIC steps up online sales & e-marketing;

It is a firm step towards Prime Minister’s ‘vocal for local’ call;

In addition to domestic market, the portal will help Indian local products & producers reach the global markets.

On New Year’s eve, Khadi and Village Industries Commission (KVIC) unveils Khadi India’s official e-Commerce site eKhadiIndia.com. The website catalogues over 50,000 products under more than 500 varieties and various categories of locally made Khadi and Village Industries products. The portal is a step towards building an ecosystem that enables MSMEs to help achieve the Prime Minister’s goal of “Aatmanirbhar Bharat”.

During the trial launch of the portal, Secretary, MSME Shri A.K. Sharma mentioned that the interest of our weavers, artisans, craftsmen and farmers has always been our top priority. At the same time, ecofriendly and authentic Khadi & traditional village industry products made by them have always remained close to the heart of people of India. Now, those products are just a click away. Portal will fulfill the customer’s needs and supply the products at their door steps. For last few months, we have been pushing all limits to create an ecosystem for withstanding the challenges of Covid. The ecommerce portal of KVIC is the result of our persistent work in that direction.

KVIC Chairman Shri Vinai Kumar Saxena during the launch function informed that ekhadiindia.com is the first of its kind government online shopping platform to boost rural economy and become self-sustainable. There has been a steady rise in demands for Khadi and Village Industries products over the last few years with 2018-2019 alone witnessing the surge of 25%. Chairman KVIC added that this move is mainly intended to make natural Khadi India products easily accessible to the new generation consumers.

The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials and gifts. Cashing on the growing shift towards natural products, especially by the new generation consumers, KVIC is up for giving it all for repositioning India's legendary brand Khadi. The portal is also an answer to the call of youth demographics who prefer online shopping over offline shopping.

The Key Components of ekhadiindia.com that sets it apart from other online ecommerce platforms:-

• Exclusively focuses on Khadi and Villages Industries products.
• Authentic Khadi Trade Mark products will be available only through this portal.
• It’s built on an ecosystem where any SME/Artisans/ Weavers can directly sell their products thus driving the country towards digital India and “Aatmanirbhar Bharat”.
• The ekhadiindia.com website is at par with any other modern technology rich ecommerce portal.
• Portal has also features of bulk orders and direct sellers registration.
• A huge platform for all the stake holders in integration with KVIC/KVIB/PMEGP/ SFURTI/ MSME/ Entrepreneurs and support to new MSMEs/PMEGP Units under the umbrella of KVIC. Here Institutions/ Units can directly sell/ship products to the customers.
• Customer care facility; all refund policy.
• More than 50,000 users can use the Portal at the same time.
• Social media compatibility.
• Available in both website and mobile app versions.
• Digitized Payment ecosystem.
• Has pan India reach across 1.2Bn+ Population of 2400+ Cities /Towns 25600 from 29 States Last Mile Delivery.
• Launched with a wide range of 1500+ Products across various consumer verticals.

KVIC is one of the biggest employment providers in the country and which is bringing to life Prime Minister's vision of Digital India through its various innovations. KVIC envisages to emerge as a new age digital marketplace for weavers, artisans, craftsmen, farmers and micro/ small entrepreneurs of India with the Khadi and Village Industries.

Virtual Mall - Digital Mall of Asia to Partner Brands for its Virtual Platform

Digital Mall of Asia is looking to partner global, luxury and diversified brands for its digital mall, according to a top company official.

The virtual e-commerce platform aims to bring and combine the offline and online worlds by delivering the experience of traditional malls where brands have dedicated shops and convenience of online shopping.

"Each mall will have a different interface inspired by being part of the same portal. It is developed on a scalable, robust, secure, and reliable technology to manage an ecosystem of brands," said Digital Mall of Asia CEO Rishabh Mehra at a webinar hosted by industry body PHDCCI.

This is being opened in multiple cities, including Delhi, Noida, Ghaziabad, Gurgaon, Mumbai, Bengaluru, Hyderabad, Chennai and globally in China, Japan, South Korea, Singapore, Malaysia and many more.

Mehra said that at Digital Mall of Asia, brands can register themselves and virtually buy or rent an e-shop.

Digital Mall of Asia would have benefits such as zero commission, direct supply to the customers, minimised return policy and many more.

Saket Dalmia, chairman (retail committee) of PHD Chamber, said there is a need for a change in the retail sector looking at the needs and demands of the customers.

Here’s How to Find the Best Online Electronic Store

Where do you purchase your electronic appliances? Is it on a land-based store or through an online store? If you are not using the latter, you are missing out on a lifetime opportunity to get multiple appliance options at a go, discounted prices, sweet deals as well as significant flash, or annual sales. You must be prepared to get all these perks and much more lest you become disadvantaged. Are you in search of the ideal method to conduct an online purchase? Below is how to find the best on-net electronic shop.

 

Go through the company website

 

It’s the first item that you must look at when conducting online electronic shopping. Be wary of prices that sound too good to be true. As some websites will sell things they don't own or which don't exist. You need to check on the payment option available on the site. 

If this is your first time purchasing an item, only you must consider choosing COD. It's an effective method that will protect you from losing your hard-earned money should the product you ordered fail to reach you.

Join online shopping forums to inquire about the best websites to buy an electronic appliance. It will enable you to make a decision that you won't regret.

 

Warranty

 

You must never purchase an electronic that doesn't have a warranty. Did you know that a warranty can protect any of your purchase in case the product ceases working after you've bought it? It's also useful in protecting you if the product fails to meet the set standard one in your possession.

It would be best if you were on the lookout for the seller's warranty as well as the manufacturer's warranty. The manufacturer's warranty is vital as it protects you for a more extended period.

While the seller's warranty protects the product and you can reclaim your money or get a new product if the product gets destroyed in the hands of the seller. 

 

Brand names

 

While you are out shopping for electronics at The Good Guys electronics stores, among others, you must check on various brands. Some might brush the brand name off as unimportant. 

However, some brands are known to uphold their quality products as well as excellent warranties. Nonetheless, the same cannot be said about other brands.

It would be best if you took the time to go through the product specs of each brand. Check on the model number as you wouldn't want to buy an item only to find it isn't the one you wanted.

 

Product review

 

Once you have found your ideal electronic device, you should rush to the product review section and see what other clients are saying. It's a chance to learn about people's experiences with the product in question.

Get to determine if the product offers the full benefits of not. You also have to check on google rating to see the star ratings of a given appliance.

There are numerous electronic products that one can purchase online, including smartphones, digital TV, subwoofers, fridges, electric cookers, and much more. As you are about to check online stores such as The Good Guys electronics stores, you must put the above tips into practice. It will enable you to get the best possible deal.

In Asia's 1st, Designer Duo bring New Cutting Edge Technology for Shopping Online

The Peacock Magazine, by designer duo Falguni Shane Peacock has become one of the most sought after digital platforms in the fashion & film world. The magazine is one of the very few platforms that integrates the latest in technology with Fashion to offer new online experiences for consumers . In the quick-paced world of online retail, the hardest drill is to retain the customer’s attention for more than a few seconds and give them a reason to invest their time on your product even if there is a dearth of options to pick from.

Falguni Shane Peacock have introduced for the first time in Asia a new and elevated dimension, which not only helps the consumer take a better look at the product worn by a celebrity, it also allows them to participate in creating a look for their favorite celebrity. The April issue features none other than current favourite Kartik Aryan in Asia's first interactive, shoppable video, where the audiences help put together a look for him, by choosing between two products from the label, and if they like the product they can also purchase it! This is really a never experienced before tech innovation, that engages consumers of fashion in an interactive format.

Here is the link to the shoppable video :-

https://falgunishanepeacock.in/?gclid=EAIaIQobChMIz6Sdis3b4QIVTQwrCh0xWwX6EAAYASAAEgLVFvD_BwE

[playlist type="video" ids="129814,129813"]

A different and rather interesting from the regular add to cart routine, that presents fashion in an unusual, advanced technological format By making shoppers a part of the styling process, Falguni Shane Peacock have attempted to make retail browsing a reciprocal activity.

Each issue of The Peacock Magazine has been a blockbuster digital edition in its own right, with Sonakshi Sinha, Jacqueline Fernandes, Pooja Hegde, Taapsee Pannu being featured on the cover. When it comes to the blurring lines between technology and fashion, no one does it better than this designer duo and the April issue takes innovation to the next level!

There's Rise in Lack of Trust in E-Commerce Among Global Users Including India, Says Survey

A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49 percent of users polled say lack of trust is their main reason for not shopping online.

The countries included in the survey was: Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, Republic of Korea, South Africa, Sweden, Tunisia, Turkey, United Kingdom and the United States.

The survey, conducted by Ipsos and the Centre for International Governance Innovation (CIGI), in collaboration with the United Nations Conference on Trade and Development (UNCTAD) and the Internet Society, comes as data breaches and the reported hacking of elections in several European countries continues to capture international headlines. The survey results suggest that the resulting impact on trust is hindering further development of the digital economy.

Released yesterday at the UNCTAD E-Commerce Week in Geneva, the 2017 CIGI-Ipsos Global Survey on Internet Security & Trust shows that among those worried about their privacy, the top sources of concern were cybercriminals (82%), Internet companies (74%) and governments (65%).



“The lifeblood of the Internet is trust, and when that is damaged, the consequences for the digital economy are nearly irreparable,” said Director of CIGI’s Global Security & Politics program Fen Osler Hampson. “The results of this global survey offer a glimpse into why policymakers should be concerned, and why there is a strong link between user trust and the health of e-commerce,” he said.

Lack of trust is most likely to keep people off e-commerce platforms in the Middle East, Africa and Latin America, suggesting that the potential gains of e-commerce are not spread evenly around the globe.

The survey also revealed great differences in e-commerce behavior when it came to how users are purchasing goods online. For example, in China, India and Indonesia, more than 86 percent of respondents expect to make mobile payments on their smartphone in the next year, compared with less than 30 percent in France, Germany and Japan.

[caption id="attachment_116155" align="aligncenter" width="700"] Propensity to use online payment systems on mobile phones varies greatly by country, with most G-8 countries near the bottom of the list, and emerging economies near the top.[/caption]

Even in the digital world, location still matters. Fifty-five percent of global respondents indicated that they prefer purchasing online goods and services made in their own country.

"The survey confirms the importance of having adequate consumer protection and data protection in place, areas where many developing countries are lagging behind," said Shamika N. Sirimanne, Director of UNCTAD’s Division on Technology and Logistics. “More capacity-building is therefore urgently needed,” she added.

The survey of 24,225 Internet users was conducted by global research company Ipsos, on behalf of the Centre for International Governance Innovation (CIGI) between December 23, 2016, and March 21, 2017. The survey was conducted in 24 countries—Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, Republic of Korea, South Africa, Sweden, Tunisia, Turkey, United Kingdom and the United States.

“Nearly 50 percent of Internet users surveyed do not trust the Internet and this lack of trust is affecting the way they use it. The findings of this year’s CIGI-Ipsos survey underscore the importance of taking action now to build stronger online trust by addressing users’ concerns and using technologies such as encryption to secure communications,” said Sally Wentworth, Vice President of Global Policy for the Internet Society.

[Top Image - Shutterstock]

5 Ways to Save, While You Shop Online

Shopping is every woman’s dream and every man’s nightmare. Let’s make this a stress buster for both. There are various loyalty and rewards tools out there that can help one save while shopping online. These tools provide instant gratification to the consumers either by providing them with loyalty rewards or real time Cashback or additional discounts and offers.

Here is a list of 5 such smart shopping tools that helps you earn while you shop online.

Nectar : NECTAR is a unique loyalty rewards program that lets you earn points, offers and rewards on all your online purchases at your favorite e-tailers. The Nectar website helps value and time conscious consumers find what they are looking for by comparing products and prices across online retailers offering more than 3,000 brands and 30 million products.  You can earn points by simply shopping at your favorite e-tailer by going through www.nectar.in. Points earned can be redeemed against attractive e-vouchers of popular online and offline brands of your choice.

So let the sweetness prevail…

CouponDunia : CouponDunia is India’s most popular couponing and cashback destination. CouponDunia provides real time cashback, discounts, coupons and offers and consists of regularly updated coupons from 2500+ top Indian online merchants such as Flipkart, Amazon, eBay, Jabong, MakeMyTrip, PayTm, BookMyShow etc. CouponDunia helps people save money while shopping by connecting merchants looking to increase their sales with shoppers looking to get good deals. Shoppers have the option of not only saving money by using the deals and the discounts but also earning a hefty Cashback on top of the discount amount when they shop at their favourite online stores via CouponDunia.

CouponDunia is out to make shopping rewarding for its users!

Crown It :  Crown It lets customers collect crowns from local businesses in the form of cashback. And they use the cashback to redeem for goodies like online shopping, movie tickets and talktime. A cashback app that helps to avail discounts on all your dine outs, spa/salon and hotel bookings, and even special experiences booking. It offers amazing lifestyle based vouchers lined up. One can redeem all Crowns on online shopping, movie and fashion vouchers, meal coupons and so much more.

Now who said you need a reason to shop…

Lafalafa : LafaLafa is a cashback, coupon and product search website & mobile app in India. They aim for thier users to save money on their online shopping and mobile recharge by earning extra LafaLafa cashback whenever they shop online at their favorite stores through LafaLafa. Users can get cashback as high as 50% from LafaLafa from more than 500+ stores including Snapdeal, Flipkart, Amazon, Jabong, Paytm, Myntra , Shopclues, ebay, AskmeBazaar, Babyoye, Firstcry and many more.

Laugh your way to maximum savings…

Nearbuy : Nearbuy helps you discover the best things to do, eat and buy – wherever you are! India’s first hyper-local online platform, that enables customers and local merchants to discover and engage with each other. Whether it’s fine dining, relaxing at the top spas, or just discovering your city intimately, Nearbuy makes it happen for you.

Happiness is now just a step away!

Let’s save that hole in your pocket and try to fill it more…Use these apps for a worthwhile shopping experience!!

Image Source

Get best online shopping offers using Bulgaria’s Drujno.bg

Drujno.bg is an aggregator for offers from collective shopping websites in Bulgaria, which operates under the slogan "All the offers from the better websites". The project was launched by Silvia Dimitrova (Founder) in February 2012 with approximately 6 months prior preparations period which started in the autumn of 2011 with the founding of the company.

‘Drujno’ is the Bulgarian word for ‘Together’ which basically represents the whole idea behind the collective shopping mechanism.

With education in the area of IMC (Integrated Marketing Communications) and Business Management and having worked in established companies with long history, Silvia wanted to materialize the experience in a personal baby project and felt an inner urge to create a “product” from the scratch with all that belongs to it – the initial research & strategic planning, the actual implementation of the business idea and the promotion of it.

Silvia says "Back when I started, the market in which my aggregator operates was at the last stages of the 'Rising star' cycle of the life of a product. At the end of 2011 and in 2012 the number of players on the field was still huge but the processes of the merging’s and buy outs have already started. So knowing I lack the financial resources to compete with the strongest players in acquiring market shares, I choose the niche approach, developed an exclusive product and positioned it as such. The slogan does in fact represent my business philosophy – I don't work with all available partner websites but have filtered only those that met my criteria: reliable customer service and professionalism in the business partnerships. Based on the conscious & subconscious meaning of the colours the choice of purple as dominant colour of the website does further contribute to the philosophy of exclusivity".

Currently partnered with around 20+ websites, Drujno.bg is privately owned and managed by Silvia himself as he says “It is basically one man show with the invaluable assistance of my software agency and accountant”
Maintaining relationships with the loyal returning customer base and acquiring new customers with constant communicational and promotional tools, but no more huge investments, are being planned at Drunjo.bg. The funding at the company was done with personal means; the initial investment being around USD 2500.

On asking, how was it for him to grow a company all on his own in the preliminary stage, Silvia recollects "The initial half a year before the launch was very stressful – constant expenditures with no return in sight, delays due to external factors, bugs in the system and bad experiences with unreliable partners. Yet I am grateful for the difficulties and troubles because they resulted in me fine tuning the initial concept which led to the new and better slogan – All the offers from the BETTER websites".


With a simple message of "Get up One more time than you have fallen down!" for young entrepreneur, Silvia thinks that without self-doubt which prompts you to action and gives birth to new ideas, there is no progress!

With an appealing belief that there are no problems, just issues- with pending solutions, Silvia is all set to bring Drunjo.bg into one of the top players in the market. We wish him all the luck.