realme GT 8 Pro Brings Iconic RICOH GR Camera Experience to Smartphones

Chase Xu, Vice President and CMO of realme

• The global partnership between realme and RICOH IMAGING redefines smartphone photography through advanced co-engineering across optics, imaging technology, and user experience, delivering a truly superior snapshot performance.
• The upcoming realme GT 8 Pro series will debut exclusive RICOH GR camera technology, setting a new benchmark in premium imaging.

realme, the most popular smartphone brand among Indian youth, today officially announced a long-term, strategic partnership with RICOH IMAGING COMPANY LTD. Following four years of profound preparation, the two brands made the announcement at a dedicated launch event in Beijing, China, confirming the highly anticipated realme GT 8 Pro will exclusively feature the co-engineered RICOH GR camera features. With the GT 8 Pro, users can experience street photography like never before, capturing every moment with precision, joy and creativity.

Chase Xu, Vice President and CMO of realme, stated,

This strategic partnership with RICOH GR marks a transformative leap in smartphone photography. We are committed to equipping users with a device that embodies freedom, creativity, and authenticity. The GT 8 Pro not only integrates GR’s iconic photography legacy but also sets a new standard for capturing and sharing experiences in the digital age.

Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD., said: “Through this strategic collaboration, realme and RICOH GR have transformed decades of GR expertise into the GT 8 Pro. This collaboration transcends mere product innovation; it revitalizes street photography culture for the next generation.”

Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD and Chase Xu, Vice President and CMO of realme

Understanding the pain points of young mobile users, realme has crafted the GT 8 Pro’s photography philosophy, “Snap by No Rules,” which goes beyond conventional imaging standards to let every photograph reflect the user’s unique style. To bring this vision to life, the R&D teams from realme and RICOH IMAGING have implemented bespoke customizations, ensuring unmatched performance and a truly exceptional smartphone photography experience.

At the heart of the GT 8 Pro is a brand-new ultra-high transparency lens group, co-developed with RICOH IMAGING. Meeting RICOH GR optical standards, this lens delivers industry-leading anti-glare performance, higher resolving power, and minimal distortion, capturing every shot with remarkable clarity and purity.

The immersive RICOH GR Mode faithfully inherits RICOH GR’s philosophy and aesthetics. A simple swipe opens the customized interface, replicating fast startup speed just like RICOH GR cameras. It features the same signature shutter click sound as the RICOH GR IV—each press confirms the capture of the moment’s emotion. Snap Mode lets users preset focus distance precisely; when inspiration strikes, no waiting is needed—intuitive operation delivers instant sharp shots.

For framing, the GT 8 Pro offers two classic RICOH GR focal lengths: 28mm and 40mm (In full-frame equivalent focal length). 28mm captures full street stories with rich details; 40mm hones in on moments of emotional peak. Viewfinder Mode hides all extra settings, turning the world into a frame—users immerse in the moment, and one click locks it in.

GT 8 Pro also includes five exclusive Classic RICOH GR Tones—Standard, Positive Film, Negative Film, Monotone, and High-Contrast B&W—crafted from hundreds of lighting scenarios and color tests, integrating RICOH’s nearly 30-year imaging expertise within one device. Users can further personalize their photos through the Customized Tone function by adjusting effect parameters to suit their style. Additional RICOH GR details enhance authenticity and social interaction. RICOH GR-style watermarks, dedicated albums with the GR labels, and the ability to share tone recipes foster a personalized street photography culture and community for young creators.

Blending RICOH GR’s heritage and smartphone imaging, the realme GT 8 Pro meets young users’ personalized imaging needs—appealing to both photography enthusiasts and casual users. realme GT 8 Pro will soon launch globally, bringing the iconic RICOH GR street photography experience to more users worldwide.

realme and Ricoh GR Unite to Redefine Mobile Street Photography with GT 8 Pro

realme CMO Chase Xu Talks with Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD.

• realme and RICOH IMAGING to Announce Official Strategic Partnership on Smartphone Imaging, Teasing the Industry’s Deepest Imaging Collaboration in Street Photography. 
• Four years in the making, this imaging collaboration will debut with the GT 8 Pro series and boasts deep customization to enhance every shutter press for users and co-promote street photography culture.

realme, India’s most popular smartphone brand among young users, today announced a strategic partnership with RICOH IMAGING COMPANY LTD., set to officially launch on October 14 in Beijing, China.

After four years of preparation, this collaboration is positioned as one of the industry’s most profound imaging partnerships. To celebrate, the two companies released the “4 Years in One Snap” video, highlighting four years of co-engineering and teasing features of their first co-created product, designed specifically for the realme GT 8 Pro.

A Joint Journey Starting from Mobile User Pain Points

In the video, realme Vice President and CMO Chase Xu discussed with Kazunobu Saiki, General Manager of Camera Business Division at RICOH IMAGING COMPANY LTD., the elements that brought two brands together, which grounded on a shared understanding of user demands. realme saw that young people struggled with two main pain points in mobile photography: increasingly similar hardware and over-processed algorithms that stripped photos of authenticity. “People are getting tired of the same ‘perfect style’ photos. More and more, everyone wants to show their own style, instead of copying the same look.” Chase Xu explained.

The RICOH GR series has been known as a “street photography hero” because of its sharp quality, portability, and quick response. “That’s exactly what we value,” Xu said. Saiki echoed this: “RICOH Imaging and realme share a base of young, creative users. Our collaboration is not only about innovation in products, but also about culture to inspire a new generation to enjoy street photography and discover the beauty of everyday life.”

This shared spirit is why the two brands came together: to give young people tools that allow for authentic capture and personal expression, carrying the tradition of conventional camera into mobile photography.

The GT 8 Pro Brings GR Heritage to Young People’s Pocket

Through extensive customizations between realme and RICOH GR’s R&D teams, the GT 8 Pro offers an unprecedented imaging experience, achieving groundbreaking innovations in optical capabilities, color algorithms, imaging tones, and a tailor-made UI design that mimics the feel of a RICOH GR camera.

This device seamlessly blends 30 years of RICOH GR heritage, including its iconic film-like aesthetic and five classic image tones, with realme’s strengths in mobile imaging and profound insights into the preferences of current generations, creating a unique synergy that advances street photography culture through joint development and co-engineering. More than just a competition of specifications or uniform filters, it infuses mood and emotional warmth into every photo, encouraging young users to document their daily lives with authenticity.

“Snap By No Rules”

This partnership isn’t just about a product, it’s about extending street photography culture into the mobile era. 4 Years in One Snap marks a milestone, encouraging young people to freely record and express their lives. “It’s a fresh, young way to take photos. You don’t wait or try to make the perfect shot but just press the button and capture the moment - Snap by No Rules,” said Xu

Through this collaboration, we hope that even those who don't usually use dedicated camera would experience snapshot photography with the GT 8 Pro, Saiki noted.

The journey now heads toward October 14, when realme and Ricoh GR’s partnership will make its official debut, ushering in a new era of mobile street photography.

realme Set to Launch realme 15T Under 20K With Ultra-Premium Design, 7000 mAH Titan Battery, and Segment-first 50MP Dual AI Cameras

realme, the most popular smartphone brand among Indian youth, is gearing up to unveil the all-new realme 15T on 2nd September at 12 PM, bringing breakthrough innovation in smartphone design, battery endurance, and AI imaging to Indian consumers.

realme 15T promises a leap-forward experience with its ultra-premium design, slimmest-in-class 7000mAh Titan battery, and segment’s only 50MP Front & Rear AI Cameras with AI Edit Genie, making it the ultimate choice for those seeking both style and performance in a single package at a value for money price.

Flagship-Grade Design & Display

The realme 15T combines style and power with its ultra-slim 7.79mm profile and lightweight 181g build, housing a massive 7000mAh Titan battery without sacrificing aesthetics. Its premium Textured Matte 4R design, crafted with nano-scale microcrystalline lithography, offers a fingerprint-resistant, anti-slip finish and a visually striking organic texture in the Flowing Silver variant. The phone features a 93% screen-to-body ratio with a 4000nit 4R Comfort+ AMOLED display, the brightest in its class, delivering superb clarity even under harsh sunlight. Built with an aluminum alloy lens module and a blade-shaped stereo center frame, it ensures durability while maintaining a bold silhouette. With 10-bit color depth for 1.07 billion hues and 2160Hz PWM dimming, the display provides rich visuals and superior eye protection for long hours of use.

Segment-Leading 7000mAh Titan Battery

The realme 15T sets a new standard for mobile endurance with its massive 7000mAh battery, delivering more than a full day of use while still retaining half the charge by night. Despite its size, the phone remains impressively slim and lightweight, even sleeker than many flagship models like the iPhone 16 Pro. It supports fast charging along with 10W reverse charging, adding convenience for powering other devices on the go. Built to last, it comes with IP66, IP68, and IP69 ratings, offering triple-layer protection against water, dust, spills, and even extreme outdoor conditions. To ensure smooth performance during gaming and heavy usage, the device features industry-leading cooling technology with a 6050mm² AirFlow VC Cooling system that keeps it running at peak efficiency.

Segment’s Only 50MP Front & Rear AI Cameras

The realme 15T debuts the segment’s only 50MP Front & Rear AI Cameras with AI Edit Genie, bringing flagship-level imaging sensors to both the front and rear for ultra-clear photos and videos in every scenario. On the back, it features a 50MP main camera paired with a secondary sensor, supporting up to 4K video recording for detailed, high-quality footage. On the front, the flagship-grade 50MP sensor is designed for natural skin tones, flawless group selfies, and sharp, professional-level vlogging. Enhanced by advanced AI features, the camera system includes AI Edit Genie for instant creative edits, AI Snap Mode, AI Landscape, ethnicity-adaptive AI beautification, smart image matting, and a range of soft light filters like Deja Vu, Retro, Misty, Glowy, and Dreamy, giving users endless ways to capture and express their world.

Both front and rear cameras are equipped with realme’s latest AI algorithms for enhanced image clarity, dynamic range, and effortless creative editing—perfect for creators and everyday users alike. The realme 15T will be available in Flowing Silver, Silk Blue, and Suit Titanium.

The realme 15T will be available on Flipkart, realme.com and across all mainline retail stores. Stay tuned, and for more information visit our website and social platforms: realme.com, X (Twitter), Facebook, and YouTube.

About realme

realme is a technology brand committed to delivering cutting-edge innovations and premium designs for young users. Founded in 2018, realme has rapidly expanded to 61 global markets, crossing 300 million users in 2025 and ranking among the top five smartphone brands in 21 countries. In just seven years, the brand achieved 100 million shipments in India and 300 million globally — making it the fastest-growing smartphone companies worldwide.

With a vision to become a sustainable enterprise and a mission to democratize advanced technology, realme embodies the spirit of “Make it real.” realme continues to push boundaries with innovations like the world’s fastest 320W Supersonic Charging, and AI-driven features such as AI Edit Genie. With the aim of tech democratization, realme is also the first smartphone brand to bring flagship-level features to mid-range smartphones, including periscope camera, dedicated GPU, and 7000mAh battery. realme is on track to operate 650+ customer service centers by the end of 2025, ensuring seamless after-sales support nationwide.

realme’s product strategy is designed to serve diverse consumer needs across channels. At the premium end, the GT Series serves as realme’s global flagship, showcasing cutting-edge AI-powered performance and innovation to strengthen brand building. The Number Series anchors the mainline retail segment, offering a balanced mix of powerful cameras and next-gen performance for the mass market. The P Series is the online-first hero, combining performance and style to drive growth in digital markets.

For more information, please visit: www.realme.com/in/

realme 15 Series Drops July 24 with Triple 50MP Cameras — A Game-Changer for Gen-Z Shutterbugs

realme, the most popular smartphone brand among Indian youth, is all set to launch its much-anticipated realme 15 series on July 24, 2025. Ahead of the official unveiling, the brand has spotlighted another standout feature of the series — a flagship-level triple 50MP ultra-clear camera system, redefining the photography experience in its segment.

The realme 15 Pro features a powerful triple 50MP setup comprising a Sony IMX896 OIS flagship main camera, an ultra-wide lens, and a high-resolution front camera — enabling users to capture every angle, detail, and moment with unmatched clarity. Whether it’s low-light portraits, expansive group shots, or crisp selfies, the 15 Pro is built to handle every scene effortlessly.

Taking videography to the next level, the realme 15 Pro supports 4K 60FPS recording on both front and rear cameras. With 4x clearer zoom and 2x smoother transitions, it delivers an industry-leading video experience, ideal for content creators and everyday users alike.

The camera experience is further elevated by AI MagicGlow 2.0 for natural skin tones and flattering portraits, and the all-new AI Party Mode, which uses smart scene detection, creative lighting effects, and vibrant watermarked frames to amplify every celebration. Additionally, the AI Edit Genie, a voice-controlled editing tool supporting over 20 languages, turns simple commands into pro-level edits — from glare removal and motion blur correction to background replacement and artistic enhancements.

With these industry-first innovations and a flagship-grade camera system, the realme 15 Pro is all set to revolutionize smartphone photography and videography in its segment.

About realme

realme is a technology brand committed to delivering cutting-edge innovations and premium designs to young users. Founded in 2018, realme has rapidly expanded to 61 global markets, achieving over 200 million users by 2023 and ranking among the top five smartphone brands in 21 countries. In just five years of its inception, realme has crossed a milestone of 100 million shipments in India and 200 million globally. With a vision to become a sustainable enterprise and a mission to be a tech popularizer for the young generation, exceeding users' expectations, realme embodies the spirit of “Make it real.”

In 2024, the realme number series gained an impressive 18% YoY growth, and by strategically targeting young demographics with superior camera capabilities, next-gen performance and premium design, it managed to capture nearly 30% of the entry-premium segment. realme is committed to leading the 5G revolution, which was evident as realme’s 5G smartphone shipments witnessed an exponential 168% YoY growth in Q1, 2024.

realme pushes technological boundaries with innovations like the World’s fastest 320W Supersonic Charging, Interchangeable-Lens Concept with HyperImage+ engine and 10x optical telephoto zoom capability, AI Voice-based Retoucher, and AI Video Eraser. With 550+ after sales service centres, and partnerships with leading operators and e-commerce platforms, realme continues to shape the future of smart devices with authenticity and ambition.

Collaborating with world-renowned designers, realme creates trendsetting designs that blend aesthetics with cutting-edge technology. Offering a diverse portfolio, realme's GT Series delivers next-level flagship AI-powered performance, the Number Series balances next-gen performance and cameras, the P Series combines superior performance and style with long-lasting battery life, the Narzo Series is built for gamers with high-refresh displays and optimized performance, and the C Series offers better tech for youth.

For more information, please visit www.realme.com/in/

realme & Krafton Team Up for Next-level Mobile Gaming: GT7 Brings 6-hour 120FPS Stability!

realme Krafton Unleashed Industry-First 6H Stable 120FPS at the BGIS 2025 Grand Finals

realme, the most popular smartphone brand among Indian youth, took mobile gaming to the next level as the grand finale of the realme Battlegrounds Mobile India Series (BGIS) 2025 concluded this weekend in Kolkata.

BGIS, one of India’s biggest esports tournaments, brought together the most skilled Battlegrounds Mobile India (BGMI) teams from across the country. After two months of intense qualifiers and nail-biting matchups, the top 16 teams battled it out for ultimate glory at the Biswa Bangla Mela Prangan from April 25 to 27, 2025.

In a first-of-its-kind move, realme partnered with Krafton to co-test and integrate the industry’s first-ever 6-hour stable 120FPS gaming experience—setting a new benchmark for extended mobile gaming sessions.

This breakthrough feature made its debut on realme’s upcoming GT7, the 2025 flagship killer, a device built from the ground up to meet the performance demands of serious gamers. Teased ahead of the BGIS 2025 Finals, the GT7 already created a buzz in the gaming community as the official smartphone partner for BMPS 2025.

As gaming evolved into a cultural movement, realme continued to innovate for the growing gaming community in India, delivering power, performance, and style.

Fans, gamers, and tech enthusiasts witnessed the action live in Kolkata and became part of a thrilling celebration of skill and innovation. The future of mobile gaming had officially arrived.

About realme

realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, realme has 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, realme democratizes leap-forward technology to provide the best technology products in each price segment.

As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share. realme has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, realme secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023.

realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.

realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, realme is building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, realme is working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers.

For more information, please visit: www.realme.com/in/