Recovery Technology Centers: Transforming Athletic Performance and Career Longevity

I've spent considerable time observing how professional sports recovery has evolved, and frankly, it's been remarkable to witness. What we're seeing now in recovery technology centers would've been pure fantasy when I first started following sports medicine. These facilities don't just offer basic ice baths anymore — they're running cryotherapy chambers at -129°C, using pneumatic compression systems that can mimic your body's natural circulation patterns, and monitoring every single biomarker imaginable.

Here's what strikes me most: the predictability factor. Athletes using these systems create more consistent performance patterns, which directly impacts how analysts and enthusiasts approach sports betting through platforms like 1xbet mobile download. When you can predict player availability and performance consistency with greater accuracy, it changes the entire dynamic of sports analysis.. 

The Science Behind Cryotherapy and Compression Recovery

 Let me break down what's actually happening in these recovery centers, because the science is genuinely fascinating. Cryotherapy research studies show that controlled cold exposure — we're talking -129°C to -140°C for 2-4 minutes — triggers a cascade of physiological responses that traditional ice baths simply can't match.

What you'll find in a modern recovery facility:

• Whole-body cryotherapy chambers with nitrogen cooling systems that maintain precise temperatures
• Pneumatic compression systems applying graduated pressure from 20-60 mmHg in controlled sequences
• Infrared therapy beds that penetrate tissue up to 4cm deep without surface heating
• Hyperbaric oxygen chambers increasing dissolved oxygen in blood plasma by 1200%
• Real-time monitoring systems tracking inflammation markers, heart rate variability, and tissue response

The numbers don't lie. Athletes using comprehensive recovery protocols experience 40% fewer soft tissue injuries compared to traditional methods. I've seen NBA data showing players miss an average of 12 fewer games per season when they're using cryotherapy consistently. But here's what's really interesting — it's not just about injury prevention anymore.

Compression Systems and Performance Monitoring

Pneumatic compression therapy has moved way beyond those basic massage boots you might remember. Modern systems use compression therapy athletic recovery to create precisely controlled pressure waves that push metabolic waste through your lymphatic system. These aren't one-size-fits-all treatments either — they're customized based on your body composition, training load, and recovery needs.

The monitoring aspect is where things get really sophisticated. Each session generates data about tissue response, blood flow changes, and recovery markers. Teams can now predict when an athlete will return to peak performance with 85% accuracy — that's up from about 60% just five years ago.

Heart rate variability measurements, taken first thing in the morning, provide coaches with daily readiness scores. If a player shows poor recovery metrics, they might get modified training loads or additional recovery treatments. It's become incredibly precise.

The Business Impact of Predictable Recovery

Professional teams aren't investing in these recovery centers just because they look impressive — the ROI is measurable and substantial. The Lakers spent €2.3 million on their recovery facility in 2019 and reported a 30% reduction in injury-related salary costs within two years. That's real money we're talking about.

The Warriors' recovery center processes over 200 athlete sessions weekly with four cryotherapy chambers and eight compression systems. But what's really changed the game is how this predictability extends beyond professional teams.

Sports medicine clinics now offer the same recovery protocols that professional teams use. College and amateur athletes can access these treatments, which creates more standardized performance patterns across different competition levels. From a betting perspective, this standardization makes performance analysis more reliable.

Each cryotherapy session generates temperature profiles, skin temperature changes, and physiological responses. Compression therapy systems track pressure applications, duration, and tissue response patterns. This data helps create personalized recovery protocols that adapt to individual needs — and I mean truly personalized, not just generic programs.

The psychological component can't be overlooked either. Athletes report feeling more confident about their physical readiness when they have access to advanced recovery technology. This confidence translates into better performance and reduced anxiety about injury risks. It's a feedback loop that reinforces itself.

What we're seeing is a fundamental shift toward data-driven athlete care. Teams make decisions based on objective measurements rather than gut feelings or traditional assessments. When an athlete's recovery metrics show full restoration, coaches can confidently increase training intensity or playing time without second-guessing themselves.

Prevention has become more cost-effective than treatment, especially for professional athletes whose salaries depend on availability. By identifying early signs of overuse or incomplete recovery, these systems help athletes avoid injuries that could sideline them for weeks or months.

Looking ahead, I expect we'll see artificial intelligence integrated into recovery protocols to predict optimal treatments for individual athletes. Machine learning algorithms will analyze thousands of recovery sessions to identify patterns that human observers might miss.

The financial implications are significant for everyone involved. Teams that invest in comprehensive recovery technology see measurable returns through reduced injury costs and improved player availability. For professional sports, where a single injury can cost millions in lost revenue and replacement player salaries, these recovery centers represent smart business investments that pay dividends season after season.

Recovery technology centers have fundamentally changed how professional athletes approach training and competition. By providing predictable, measurable recovery outcomes, these facilities create more reliable performance patterns that benefit athletes, teams, and sports analysis alike.

ECOSEP and Tata Elxsi Announce Strategic Partnership to Transform Sports Medicine through AI

European College of Sport and Exercise Physicians (ECOSEP) and Tata Elxsi have announced a strategic partnership that aims to revolutionise the field of sports and exercise medicine through combining the research excellence and clinical expertise of ECOSEP with Tata Elxsi’s AI- and machine learning–driven healthcare solutions and technology capabilities.

The partnership will focus on applying artificial intelligence technologies in areas such as advanced diagnostic tools, personalised treatment plans, predictive analytics for injury prevention, and real-time monitoring of athletes' physical conditions.

This innovative collaboration was initiated by Dr. Pakravan, Vice Chair of ECOSEP, and facilitated by Dr. Malliaropoulos, General Secretary. Speaking on behalf of ECOSEP, Prof. Nicola Maffulli, President, stated: “These are exciting times for how technology and medical science can be brought together to transform personalised care in sports. The long-term vision of Tata Elxsi marries with the aim of ECOSEP to develop and maintain 360° care for athletes and physically active individuals. With the power of Tata Elxsi, ECOSEP shall develop comprehensive packages of care which will help to optimise performance and health. This is a unique opportunity for mutual collaboration, marrying disciplines only apparently different, and allowing close interaction of professionals.”

Anup SS, Practice Head – AI and Machine Learning at Tata Elxsi, added: “This collaboration with ECOSEP represents an exciting opportunity to apply AI in ways that directly impact athlete health and performance. By combining clinical insight with advanced data science, we aim to co-create intelligent tools that support early diagnosis, enable real-time decision-making, and personalise care for every athlete. Together, we’re paving the way for a new era in sports medicine—one that is smarter, faster, and more human-centric.”

The collaboration serves as a stepping stone for future interdisciplinary partnerships aimed at expanding the use of AI in sports and musculoskeletal medicine, and both organisations are committed to advancing the field through research, clinical trials, and the development of AI-driven tools that offer athletes and healthcare providers ground-breaking solutions to achieve optimal outcomes.

Tata Elxsi will join the 9th ECOSEP Congress in Düsseldorf in November 2025 to engage with the clinical community, share early insights, and explore opportunities for collaborative research and innovation.

HCLTech, Microsoft Partner with Cricket Australia to Leverage GenAI for Enhancing Fans Experience

Leading global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance the way fans experience live matches via the Cricket Australia Live app.

The app’s new AI Insights matchday companion feature provides fans with a regular feed of text-based updates as matches progress. The feature uses AI rooted in a deep understanding of cricket to identify key narratives, player performances and notable milestones that go beyond the live scores and commentary, giving new context and insight to what is happening on the field.

The AI Insights matchday companion launches today at the Day-Night Test at the Melbourne Cricket Ground (MCG) during the CommBank Women's Ashes series between Australia and England. This innovative feature is now accessible to all users of the Cricket Australia Live App worldwide.

“By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport,” said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech. “HCLTech has partnered with Cricket Australia for several years through our long-term role as the sport’s Official Digital Technology Partner, but our collaboration with Microsoft will further enhance the digital experience. Ultimately, our goal is to bring cricket fans even closer to the action.”

Cricket Australia has leveraged Microsoft’s Azure Open AI Service as well as HCLTech’s front-end and API development support to create a more accessible match day AI companion for cricket fans.

“We’re excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech,” said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. “This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning and personalisation to audiences old and new.”

HCLTech and Cricket Australia began working together in 2019 to transform the organization’s core API platforms. In 2023, they extended the partnership for another five years, with HCLTech continuing its role as the CA’s Official Digital Technology Partner. The multi-year partnership has included initiatives like TechJam, a crowdsourcing effort to develop innovative tech solutions for the sport, as well as HCLTech’s role in making Cricket Australia Live the number one sporting app in Australia.

"We are very excited to partner with both HCLTech and Microsoft to create brilliant experiences for our fans by enhancing the CA Live app,” said Nick Hockley, CEO, Cricket Australia. "Our aspiration is to be a world leader in the way sporting codes bring fans closer to the game through digital technologies and we’re thrilled to launch this latest innovation at the CommBank Women's Ashes Day-Night Test.”

Learn more about the partnership: https://news.microsoft.com/source/asia/features/from-grassroots-to-elite-how-cricket-australia-is-scoring-better-digital-experiences-with-ai-and-cloud-technology/

HCLTech is a global technology company, home to more than 220,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG and Public Services. Consolidated revenues as of 12 months ending December 2024 totaled $13.8 billion. To learn how we can supercharge progress for you, visit hcltech.com.

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organisation on the planet to achieve more.

Cricket Australia (CA) is the national governing body for the game of cricket in Australia. Australian Cricket is administered by CA and its members, the six state and two territory associations. Cricket is Australia’s one true national sport with a men’s and women’s team that capture the nation every summer along with two of the biggest domestic competitions in the country – the Weber WBBL and KFC BBL. At an international level, CA was a foundation member of cricket’s world governing body, the International Cricket Council (ICC), and is one of 12 ICC full members.

This Wimbledon, IBM WatsonX is Powering New Generative AI Feature for Personalised Player Stories at the Championship

The Wimbledon Championships, commonly known simply as Wimbledon, is starting from 1st July. The oldest tennis tournament in the world is regarded by many as the most prestigious. The upcoming Wimbledon 2024 will be played over 14 days, starting from Monday, July 1, and concluding on Sunday, July 14. The schedule includes Gentlemen's and Ladies' Singles matches in the initial days, followed by Doubles and Mixed Doubles events.

This year, IBM and The All England Lawn Tennis Club have introduced a fascinating new feature for the Wimbledon digital experience: "Catch Me Up." This innovative tool leverages match data with generative AI from IBM's AI and data platform, watsonx, to keep fans updated on the world's leading players as they progress through The Championships. Here's how it works:

• Personalized Player Cards: The "Catch Me Up" feature displays pre and post-match player cards on wimbledon.com and the Wimbledon 2024 App. These cards are tailored based on user preferences and data, including location and myWimbledon profile. They start with users' favorite players.
• Pre-Match Insights: Before matches, the feature provides analysis of recent player performance and likelihood-to-win predictions.
• Post-Match Highlights: After matches, the player cards include key statistics and highlights.

Additionally, "Catch Me Up" creates longer-form daily summaries of play, enhancing the overall fan experience.

The announcement comes as new research from IBM and Morning Consult reveals that 55% of global tennis fans surveyed think AI will have a positive impact on sports. When considering how generative AI could improve their experience, these respondents prioritised real-time updates (36%), personalised content (31%), and unique insights (30%).

Approximately one-third (31%) of global tennis fans surveyed use multiple devices while watching sporting events, primarily to get more information, watch multiple matches at the same time, and interact with other fans. In addition, nearly half (47%) of them engage with additional content on tennis daily or weekly and rank summarisation and personalisation as the two most important features of sports content.

The underlying technology behind this feature is IBM's Granite Large Language Model (LLM), which generates AI-driven text using the capabilities of the watsonx platform. It has been trained on the Wimbledon editorial style and will be monitored by the All England Club.

This year, Wimbledon is also expanding its coverage using generative AI to include a broader range of matches, including wheelchair events, to cater to its diverse international audience. The redesigned digital match center, known as IBM Slamtracker, will offer bullet point-based match previews and post-match reviews for both ladies' and gentlemen's singles matches on the Wimbledon App and wimbledon.com

To recall, in this year's French Open Tennis Tournament dubbed as Roland-Garros 2024, the Indian IT giant Infosys partnered with the French Tennis Federation to introduce several AI-first innovations, marking a significant evolution in their sixth year of collaboration. Infosys also partnered with Tennis Australia at the 2024 Australian Open (AO) to bring generative AI technologies for fan engagement, player performance, and digital content creation.

Infosys Unveils Several AI-first Innovations for 2024 French Open Tennis Tournament, Roland-Garros 2024

Infosys has been making waves with its advanced AI-led innovations at Roland-Garros 2024. The Indian IT giant has partnered with the French Tennis Federation to introduce several AI-first innovations, marking a significant evolution in their sixth year of collaboration. These innovations are set to enhance the digital experience for fans, players, coaches, and the media alike.

Leveraging Infosys Topaz, an AI-first set of services, solutions, and platforms using generative AI technologies, the new feature set will enhance the RG digital experience for fans, players, coaches, and the media. Beyond the set of existing innovations such as AI Assisted Journalism, AI Videos, and Match Centre, the following new experiences are slated to be launched this year.

Some of the key features introduced by Infosys include:

• RG Gen AI Poster Challenge – The RG Gen AI Poster Challenge features on the Roland-Garros digital properties and enables fans to create their artistic renditions of the iconic RG Posters using Generative AI. It brings alive the unique history of RG with modern technology. Fans will also be able to vote for their favorite poster; and winners will be awarded tickets for the RG 2025 edition.
• AI Bracket Challenge – The AI Bracket Challenge introduces a gamified layer to the Roland-Garros experience, inviting fans to engage in predictive gameplay by forecasting match outcomes throughout the tournament. It also features an AI powered auto predict feature that fans can leverage to help complete their brackets. The feature adds a competitive and immersive element to the tournament experience, with winners slated to get access to 2025 match tickets.
• New Symbol Room in RG’s Infosys 3D Art Museum – The newly introduced Symbol Room in the Infosys 3D Art Museum enriches the virtual visitor experience by providing a digital showcase of iconic symbols and moments from Roland-Garros history. This room, accessible through the RG website, features high-resolution 3D scans of memorabilia, interactive exhibits, and detailed narratives that bring the tournament's storied past to life.
• Split Screen Analysis in Players Portal – The enhanced Split Screen Analysis tool in the Players Portal offers a sophisticated analytical platform designed specifically for players and coaches. By providing side-by-side video comparisons and real-time performance analytics, this tool helps users dissect and understand gameplay nuances. Players can review their performances, compare them with past games or those of their opponents, and receive tailored feedback generated through AI-driven insights. This analysis supports strategic planning and training, allowing players to adapt their techniques and strategies based on detailed, data-backed evaluations.

These initiatives by Infosys are a testament to the potential of AI in transforming sports experiences, making them more interactive and insightful for everyone involved. It's a game-changing move that's sure to set a new standard for technology in sports.

Off court, Infosys and FFT continue a successful STEM program that will engage 30 students from Gerson School in Paris, providing them with firsthand learning experiences at Roland-Garros. Students will visit Roland-Garros and take part in dedicated workshops with tech experts from Infosys, aimed at helping them develop an understanding about how technology is used in tennis, further bridging the gap between technology and practical education.

The tournament runs from 20th May 2024 to 9th June 2024. To experience the latest digital innovations, visit Roland-Garros.com.

Infosys and TTV Launch Junior Leaders Program

Junior Leadership Program to empower the next generation of young leaders through immersive digital learning opportunities

Infosys has launched a new initiative for Infosys Springboard with Table Tennis Victoria to nurture young leaders from within the sport.

Founded in 1925, Table Tennis Victoria (TTV) is the State Sporting Organisation for the Sport of Table Tennis in Victoria, Australia.

The Junior Leadership program offers promising young leaders an immersive learning experience to enhance their digital skills and community awareness. Participants will leverage a bespoke version of Infosys Springboard, the company’s digital learning and collaboration platform, to learn important skills such as inclusion, leadership, technology, and design thinking.

The Program's participants will be selected from a cohort of over 700 competitive and recreation players under the age of 18 from both metropolitan and regional Victoria. Participants will spend a day at the Infosys Living Lab in Melbourne, with hands on learning experiences across the Metaverse, Artificial Intelligence, Virtual Reality, and how these technologies are shaping sports, our communities, and the world.

The program will further engage young people in volunteering and community leadership by supporting participants to deliver a table tennis project, in collaboration with their table tennis club, coach, or community organisation.

The program will not only grow the participants’ skills at an individual level but will also guide and grow Table Tennis Victoria in volunteer recruitment, increased female and junior participation, improved tournament structures, and performance pathways. Table Tennis Victoria will use this program as a foundation to establish a junior advisory committee in line with meeting the child safe standard of empowering young people. The first cohort of junior leaders will participate in the program in April 2024.

Ashok Mysore, Vice President, Infosys and Regional Head, Delivery and Operations, Australia and New Zealand said, "We are excited to collaborate with Table Tennis Victoria. Through a bespoke version of our digital learning and collaboration platform, Infosys Springboard, and our Living Lab in Melbourne, budding leaders in Victoria will have access to important digital and leadership skills.”

Andrew Weiss, Chief Executive Officer (interim), Table Tennis Victoria said, “In table tennis we are always looking for new ideas to improve and develop the sport across Victoria. Creating a Junior Leadership Program allows the youth of our sport to take on more responsibilities and have more of an influence on how we operate, bringing a fresh new perspective on how we do things. This program in collaboration with Infosys will give our younger generation the opportunity to voice their thoughts and opinions about what young people really want in the sport, giving them a seat at the table.”

Molina Asthana, Board Member, Table Tennis Victoria said, "We are delighted to collaborate with Infosys, and look forward to seeing the next generation of leaders from our Table Tennis community advance their skills using the Infosys Springboard digital learning platform.”

About Table Tennis Victoria

Table Tennis Victoria (TTV) is the state governing body for the sport of table tennis in Victoria. TTV is the largest state body in Australia with approximately 60 affiliate members (clubs & associations) and over 4,500 individual annual members (competitive and social registered players).

To learn more, visit: https://www.tabletennisvic.org.au/

Tech Mahindra Launches AI, ML, Analytics and AR/VR -Powered Sports Tech Platform Built on AWS

Tech Mahindra launches a sports cloud platform built on AWS to provide an immersive fan experience globally, powered by AI, ML, Analytics and AR/VR

To provide personalised fan experiences while offering data-driven insights to sports enthusiasts and organisations worldwide

Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, announced it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform. The offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences to sporting enthusiasts worldwide. The sports cloud offering is the result of a Strategic Collaboration Agreement (SCA) signed between the two organisations in September, 2023, with a shared vision to bring the sports institutions closer to the fans, and the fans closer to the action. The SCA supports ease of access for Tech Mahindra to AWS resources and services, and allows both entities to participate in joint go-to-market initiatives and drive business growth.

The increasing need for enhanced experience among sports fans, the growing adoption of Internet of Things (IoT) experience for efficient management of sports stadiums, and the growing demand for data-driven insights by sports organisations is expected to fuel the overall growth of sports technology.

Tech Mahindra and AWS will collaborate to offer a comprehensive digital platform to sports organisations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification. The cloud offering will also enable sports organisations to build and transform digital properties of sports teams and franchises and generate new revenue streams by developing new services and features tailored to audience needs.

Tech Mahindra aims to deploy its sports cloud offering to enhance the digital capabilities of sports leagues, franchises, and organisations, providing immersive and personalised experiences to fans worldwide. Punjab Kings, a professional franchise Cricket team based in India, has been working with Tech Mahindra to engage fans by bringing content, community, and commerce together.

Satish Menon, CEO, Punjab Kings, said, “I'm pleased to know about Tech Mahindra’s collaboration with AWS to build a sports cloud, and it’s exciting that it can accelerate the digital transformation aspiration for sporting organisations. Combining action from on-and-off-the-field with digital initiatives can create new opportunities for global sporting organisations to engage fans and take them deeper into the game. This can enable sporting organisations to plan broadcasting and content development in more creative ways, and offer greater game insights, all from a fan’s perspective. My best wishes to the teams from Tech Mahindra and AWS.”

Built on AWS, the world’s most comprehensive and broadly adopted cloud, Tech Mahindra’s sports cloud offering will be powered by real-time analytics, artificial intelligence (AI), machine learning (ML), high-performance compute for AR/ VR, enriched broadcasting, and Web 3.0 technologies, enabling high volumes of digital data to be processed in real-time, and providing sports fans with an elevated experience.

The platform will use AWS native services, and specialist AWS services such as AWS Elemental MediaLive for delivering 24/7 linear channels and live events at scale; AWS Elemental MediaConvert for transcoding content for broadcast and multi-screen delivery; Amazon Kinesis Data Streams for storing and ingesting various streaming data in real-time at any scale; and Amazon Managed Blockchain, a fully managed service designed to help customers build resilient Web 3.0 applications on both public and private blockchains. Tech Mahindra will also leverage Amazon SageMaker – a fully managed ML service from AWS that enables developers and data scientists to build, train, and deploy ML models for any use – to power AR/VR video and image analytics, and enable fans to experience virtual stadium tours, live events, shopping, and access footage from sporting events.

Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS, said, “AWS provides cloud-enabled technologies that are at the heart of digital innovation, athlete performance optimisation, and epic fan engagement, transforming the way sports are played, analysed, and enjoyed. Tech Mahindra shares our passion for the sports industry, and our belief that cloud, AI, ML, and emerging technologies will drive the sports technology of the future. Our collaboration with Tech Mahindra will enable leading sports organisations to take the fan experience to the next level by creating immersive experiences and providing data-driven insights. We are excited about the potential to make sports more engaging and enjoyable for fans, and more productive for sports organisations around the world.”

Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “New-age technology and data-driven insights are changing the way we consume sports. At Tech Mahindra, we are committed to investing in sports tech to provide personalised experiences for sports fans worldwide. Our collaboration with AWS, that offers the broadest and deepest set of cloud services, will transform how fans interact with their favourite sports, creating a dynamic and captivating experience for viewers. By building sports cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports. The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organisations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce.”

As part of its NXT.NOWTM framework, which aims to enhance ‘Human Centric Experience’, Tech Mahindra has a deep focus on leveraging cutting-edge technologies to deliver enhanced experience and enable digital transformation to meet the evolving needs of the customer.

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates, and society to Rise for a more equal world, future readiness, and value creation. It is a USD 6.5+ billion organisation with 148k+ professionals across 90 countries helping 1250+ global customers, including Fortune 500 companies. It is focused on leveraging next-generation technologies including 5G, Metaverse, Blockchain, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. It is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. It is the fastest growing brand globally in ‘brand value rank’ and among the top 7 IT brands globally in brand strength with AA+ rating. With its NXT.NOWTM framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for its ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. It aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’.

Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

The Impact of Cryptocurrency on NFL Sponsorship Deals

Cryptocurrency has revolutionized various industries, and its impact on the sports world, including the National Football League (NFL), is a topic of significant interest. As the popularity of cryptocurrencies continues to grow, it is essential to understand the influence they have on NFL sponsorship deals. In this article, we will explore the implications of cryptocurrency in the NFL, its effect on sponsorship agreements, and the potential future trends in this dynamic landscape.

Introduction

Cryptocurrency, a digital form of currency that utilizes encryption techniques, has gained widespread attention and acceptance in recent years. With its decentralized nature and potential for secure transactions, it has attracted investors, businesses, and even sports organizations. The NFL, being one of the most popular and profitable sports leagues in the world, has not remained untouched by the cryptocurrency phenomenon. As cryptocurrencies continue to make their mark, they have the potential to influence various aspects of the NFL, including sponsorship deals and even NFL odds.

The Rise of Cryptocurrencies in Sports

Cryptocurrencies have made their way into the sports industry, offering new opportunities for sponsorship and fan engagement. Professional football leagues, such as the Premier League, La Liga, and Serie A, have witnessed the emergence of crypto sponsorships. These partnerships between crypto projects and football teams have the potential to create a symbiotic relationship, benefiting both parties involved.

Cryptocurrency and NFLPA Licensing Revenue

The impact of cryptocurrency on the NFL is evident in the licensing and sponsorship revenue owed to the National Football League Players Association (NFLPA). According to the organization's annual report, a close affiliate of the NFLPA has been unable to collect $41.8 million of licensing and sponsorship revenue, primarily due to the collapse of the crypto marketplace. This significant figure represents a quarter of the NFLPA's commercial revenue, highlighting the challenges faced by sports unions and leagues in the wake of crypto-related issues.

Crypto Sponsorships in Football

The trend of crypto sponsorships in football has gained momentum, and it is projected to be worth over $200 million annually by 2030. Cryptocurrency projects are partnering with professional football teams, leveraging the sport's passionate fan base to promote their brands. The Premier League, La Liga, and Serie A have witnessed several high-profile crypto sponsorships, indicating the increasing integration of cryptocurrencies in football.

Crypto.com's Sponsorship Deals and the NFL

Crypto.com, a prominent cryptocurrency platform, has made notable sponsorship deals within the sports industry. Although there have been reports of Crypto.com closing its institutional exchange in the United States, its sponsorship agreement with the NBA's Los Angeles Lakers remains unaffected. These developments raise questions about the future of Crypto.com's involvement in NFL sponsorship deals and the potential impact on the league's revenue streams.

The Potential of Crypto Sponsorship in the NFL

As cryptocurrency continues to gain popularity, there is a potential for increased crypto sponsorships in the NFL. The league can leverage the advantages of cryptocurrencies, such as secure transactions, global reach, and enhanced fan engagement. Crypto sponsorships could provide a new revenue stream for NFL teams, enabling them to explore innovative marketing strategies and tap into the expanding crypto community.

Challenges and Risks in Crypto Sponsorships

While crypto sponsorships offer exciting opportunities, there are challenges and risks associated with this emerging trend. The volatility of cryptocurrencies poses a risk to both the sponsoring entities and the teams involved. The unpredictable nature of the crypto market raises concerns about the stability and long-term viability of sponsorship deals. Additionally, regulatory considerations and public perception of cryptocurrencies may impact the acceptance and success of crypto sponsorships in the NFL.

The Future of Cryptocurrency in NFL Sponsorship Deals

The future of cryptocurrency in NFL sponsorship deals depends on various factors, including regulatory developments, market stability, and the willingness of teams and sponsors to embrace this new paradigm. While the NFL has not seen widespread adoption of crypto sponsorships thus far, the increasing prevalence of cryptocurrencies in other sports leagues suggests that the NFL may follow suit. It is crucial for the league to monitor industry trends, assess the risks and rewards, and make informed decisions regarding crypto sponsorships in the future.

Conclusion

Cryptocurrency has had a noticeable impact on NFL sponsorship deals. The rise of crypto sponsorships in football and the challenges faced by the NFLPA highlight the evolving relationship between cryptocurrencies and sports. As the crypto industry continues to grow and mature, the NFL and its teams have an opportunity to explore the benefits and risks associated with crypto sponsorships. The future of cryptocurrency in the NFL remains uncertain but holds the potential for new revenue streams and enhanced fan experiences.

The Future of Fan Interaction: AI Chatbots in NFL Stadiums

The integration of artificial intelligence (AI) in various industries has revolutionized the way businesses operate and interact with their customers and also has implications for sports betting. In the realm of sports, particularly in the National Football League (NFL), AI chatbots are transforming the fan experience and redefining fan interaction in stadium environments. This article explores the future of fan interaction in NFL stadiums and the significant role AI chatbots play in enhancing the overall game-day experience for fans.

Introduction

The rapid advancement of technology has opened up new avenues for engaging fans and creating personalized experiences in the sports industry. AI chatbots, powered by natural language processing and machine learning algorithms, have emerged as powerful tools to facilitate seamless communication and interaction between fans and the NFL.

One of the key advantages of AI chatbots in NFL stadiums is their ability to provide up-to-date and accurate information, including NFL odds. Fans can interact with the chatbots to obtain the latest odds for upcoming games, track changes in betting lines, and access other relevant information that can inform their betting strategies. By having access to this information through AI chatbots, fans can make more informed decisions when placing bets, increasing their chances of success.

Enhancing Fan Engagement with AI Chatbots

Personalized Assistance and Information

AI chatbots act as virtual assistants, providing fans with real-time information and personalized assistance throughout their stadium visit. These chatbots can answer questions about game schedules, ticket availability, seating arrangements, parking details, and concession options. By leveraging AI technology, chatbots offer quick and accurate responses, ensuring fans have a seamless experience while attending NFL games.

Interactive Game-Day Experience

AI chatbots contribute to the creation of an interactive and immersive game-day experience for fans. They can provide live updates on scores, player statistics, and in-game highlights. Chatbots also enable fans to participate in interactive quizzes, polls, and challenges, adding an element of excitement and competition to the stadium atmosphere. This level of engagement enhances the overall enjoyment for fans and strengthens their connection with the team and the NFL.

Seamless Ticketing and Access

With the integration of AI chatbots, ticketing processes become streamlined and hassle-free. Fans can purchase tickets, select preferred seating options, and receive digital tickets directly through the chatbot interface. AI chatbots also facilitate secure access control by scanning digital tickets or providing personalized QR codes, eliminating the need for physical tickets. This simplifies the entry process for fans and reduces wait times at stadium gates.

Fan Feedback and Surveys

AI chatbots serve as valuable tools for collecting fan feedback and conducting surveys to gather insights about the stadium experience. Fans can provide their opinions on various aspects such as seating comfort, food quality, restroom cleanliness, and overall satisfaction. This data enables NFL teams to make data-driven decisions, improve fan experiences, and tailor their offerings to meet fan expectations effectively.

The Benefits and Challenges of AI Chatbots in NFL Stadiums

Benefits of AI Chatbots

Enhanced Fan Experience: AI chatbots provide personalized and interactive experiences, elevating the overall satisfaction of fans attending NFL games.

Efficient Information Delivery: Chatbots offer real-time and accurate information, ensuring fans have access to updates, schedules, and relevant details.

Increased Fan Engagement: AI chatbots foster increased engagement through interactive features, competitions, and personalized recommendations.

Streamlined Operations: Chatbots streamline ticketing, access control, and feedback collection processes, improving operational efficiency for the NFL and stadium management.

Challenges of AI Chatbots

Accuracy and Contextual Understanding: Ensuring chatbots accurately interpret and respond to fan queries while maintaining contextual understanding can be challenging.

Data Privacy and Security: Protecting fan data and ensuring compliance with data privacy regulations are critical considerations when implementing AI chatbot systems.

Integration and Adoption: Integrating chatbots seamlessly with existing stadium infrastructure and encouraging fan adoption of AI-based solutions may require careful planning and marketing strategies.

Conclusion

The future of fan interaction in NFL stadiums undoubtedly involves AI chatbots. These intelligent virtual assistants have the potential to redefine the way fans engage with the game, teams, and the overall stadium experience. From providing personalized assistance to facilitating interactive engagement, AI chatbots contribute to creating memorable and immersive experiences for fans attending NFL games.

As AI technology continues to advance, we can expect even more sophisticated AI chatbots that understand fan preferences, anticipate their needs, and deliver exceptional experiences. By leveraging AI chatbots, the NFL and its teams can strengthen fan loyalty, increase attendance, and build long-lasting connections with their dedicated fanbase.

The Rise of Sports Advertising: From Grassroots to Global Reach in India

This article is authored by Ms. Shubhangi Gupta, Co-founder, SportVot

In recent years, sports sponsorships and advertising in India have witnessed a remarkable transformation, emerging as a crucial avenue for brands to connect with audiences. The immense popularity of sports, coupled with the rise of digital platforms, has revolutionized how brands approach marketing strategies. Moreover, sports advertising has extended its reach beyond elite sporting events, penetrating the grassroots-level sports ecosystem. Local tournaments now attract international or national brands as sponsors and critical partners, creating a win-win situation for all stakeholders.

The Power of Sports Advertising:

Sports have a unique ability to captivate people's attention, evoke emotions, and forge deep connections. Recognizing this, brands are tapping into the immense potential of sports advertising to build brand loyalty, increase visibility, and reach a diverse audience. According to the recent GroupM ESP report for sports sponsorships 2023, more than 14000 crores were invested in sports sponsorships. With many avenues to engage with their target consumers, sports sponsorships from a brand's perspective exceed on-ground branding or event sponsorships. Social media has enhanced the culture of influencer marketing, and with famous athletes as the brand ambassadors or faces of the brands, the reach for the brands is increasing exponentially. Today, brands are keen on signing athletes as their promoters or ambassadors. Apart from that, in the minds of the audience, an event-specific partnership or advertising is restricted to the duration of the event or the tournament, but getting an athlete directly to represent the brand gives a long-term cushioning for brands to present themselves in the market.

While in India, cricket has always been a sport that garnered massive viewership and allowed brands to leverage the popularity of star athletes and teams. Other sports such as Kabaddi, Football, Volleyball, and Hockey also have an impressive viewership and a dedicated fan base, and the advent of IPL, like successive league-based tournaments in these sports have created opportunities for brands and athletes alike to monetize the game and reach out to the niche community.

But apart from this changing pattern within branding and advertising in sports, what is interesting is to notice that these trends have penetrated to the local, grassroots-level sports ecosystem. The shift has occurred in how brands look at local, community-level sports. With the diversification of the sporting landscape, brands acknowledge the potential of lesser-known sports events, tournaments, and more over local sporting heroes with a fan base in the locality. This is helping ma’am brands to target niche markets. This shift has brought local-level tournaments and local talent into the spotlight, where brands could connect with passionate fans more intimately.

Brands investing in local sports events and the local sports ecosystem showcases the democratization of sports advertising in India. Small towns and communities organize sporting events that attract substantial attention and participation. Brands recognize these events' potential and are eager to align themselves with the passion and energy generated by grassroots sports. By becoming sponsors or critical partners, brands are not only gaining exposure but are also getting to contribute to the development of sports at the grassroots level. The involvement of brands as sponsors or partners in local tournaments profoundly impacts the growth and empowerment of local sports. By investing in local sports, brands also contribute to nurturing talent, promoting a healthy sporting culture, and inspiring the next generation of athletes.

Apart from developing a sporting culture in the country, a key advantage of sports advertising from the brand's perspective has been its ability to reach diverse target audiences. Sports events attract people from different demographics, making them an ideal platform for brands to communicate their messages effectively. The amalgamation of sports and advertising has allowed brands to create memorable experiences that resonate with fans long after the event concludes. The advent of digital platforms has revolutionized sports advertising in India. Digital advancements have expanded the reach of sports advertising and enhanced fan experiences and brand engagement.

Sports advertising in India is shifting from focusing on elite sporting events to encompassing grassroots-level sports tournaments. This transformation has created an exciting landscape for brands to connect with audiences, increase brand visibility, and support the growth of local sports. The power of sports in uniting people and generating passion has enabled brands to leverage sports advertising as a potent.

College Football Tech Platforms: Enhancing the Fan Experience

In the ever-evolving world of college football, technology plays a pivotal role in enhancing the fan experience and providing seamless access to games, streaming services, and engaging content. As technology continues to advance, numerous platforms have emerged, catering to the needs of passionate college football fans.

When it comes to keeping up with the latest college football odds, technology has revolutionized the way fans stay informed. With the advent of online betting platforms and dedicated sportsbooks, fans can easily access up-to-date odds and make informed decisions on their favorite teams. These platforms provide a wealth of information, including point spreads, over/under lines, and various prop bets, empowering fans to engage in the excitement and strategy of sports betting while following college football action. In this article, we explore the latest developments in college football tech platforms, providing a comprehensive overview of the options available to avid fans.

Peacock: Elevating the Streaming Experience

One prominent player in the college football streaming landscape is Peacock. This platform has garnered attention for its exclusive streaming rights to major college football games. By securing big game exclusivity, Peacock offers fans an immersive viewing experience, allowing them to catch all the thrilling action right from the comfort of their homes. With Peacock, subscribers gain access to a wealth of content, including original reporting, profiles, research, and expert opinions, ensuring a comprehensive view of the sports business world.

EA Sports College Football 24: A Game-Changing Experience

For gaming enthusiasts and college football fans alike, the return of the highly anticipated EA Sports College Football franchise has generated significant buzz. Scheduled for release in 2024, EA Sports College Football 24 promises to redefine the virtual college football experience. The game's revival comes after a long hiatus, during which fans eagerly awaited a new installment. Although specific details regarding the release date and features are yet to be announced, the announcement alone has reignited the excitement among fans, paving the way for an immersive gaming experience.

Watching College Football Without Cable: A Cord-Cutter's Delight

The rise of streaming services and the increasing number of cord-cutters have opened up new avenues for college football fans to enjoy their favorite games without traditional cable subscriptions. Streaming platforms and over-the-air options offer fans flexible and convenient ways to stay connected to college football action [3]. By leveraging online streaming services and TV antennas, fans can access live games and immerse themselves in the thrill of college football. These alternative options provide freedom of choice and ensure that fans never miss a moment of the action.

EA College Football: Anticipating a Revolutionary Gaming Experience

While the return of the EA Sports College Football franchise has garnered significant attention, fans and industry insiders are eagerly awaiting specific details about the game's features and release date. Since the last release in 2013, college football enthusiasts have been yearning for a new gaming experience. With the resurgence of EA College Football, excitement has been reinvigorated, prompting discussions about its potential impact on the gaming community. Alongside the buzz surrounding the game, college football lines have become a popular topic among fans, adding to the anticipation and fueling conversations about the upcoming release.

ESPN Platforms: A One-Stop Destination for College Football

ESPN has long been a reliable and trusted source for college football coverage, offering fans a wide range of platforms to access their favorite games. With an industry-leading college football schedule, ESPN's platforms deliver a comprehensive lineup of star-studded showdowns, top rivalries, and conference championship clashes. Fans can enjoy a seamless viewing experience through ESPN's extensive coverage and access to a myriad of games throughout the season. Additionally, ESPN+ offers an expansive season of college football programming, further bolstering its position as a premier destination for college football enthusiasts.

Technological Advancements: Transforming the Fan Landscape

Beyond specific platforms, technological advancements continue to revolutionize the college football fan experience. From augmented reality (AR) and virtual reality (VR) to interactive apps and fan engagement platforms, technology is reshaping how fans interact with and consume college football content. AR and VR technologies, for example, provide immersive experiences that transport fans to the heart of the game, enhancing their connection with their favorite teams and players. Moreover, innovative broadcast technologies, such as real-time statistics, player tracking, and multi-angle replays, offer fans a deeper understanding of the game and provide a more engaging viewing experience.

Betting and Fantasy Platforms: Amplifying Fan Engagement

For many fans, college football goes beyond passive viewing. Betting and fantasy sports platforms have gained popularity, allowing fans to actively participate in the game and amplify their engagement. NCAA football odds are a crucial component of these platforms, providing fans with valuable insights into the potential outcomes of games and shaping their betting strategies. These platforms enable fans to make informed predictions, place bets, and assemble fantasy teams, fostering a sense of competition and camaraderie among enthusiasts. As technology continues to advance, these platforms provide increasingly sophisticated features, ensuring an enhanced and interactive fan experience.

The Future of College Football Tech Platforms

As technology rapidly evolves, the future of college football tech platforms holds tremendous potential. We can expect further integration of cutting-edge technologies like artificial intelligence (AI), machine learning, and personalized content delivery. These advancements will enable platforms to tailor the fan experience, offering customized recommendations, interactive features, and seamless access to live games, highlights, and behind-the-scenes content. The future is bright for college football fans, as technology continues to elevate the game and create immersive experiences like never before

In conclusion, the college football landscape has witnessed remarkable advancements in technology, significantly enhancing the fan experience. From exclusive streaming services to immersive gaming experiences, fans now have a plethora of options to engage with their favorite sport. The emergence of cord-cutting alternatives, coupled with the anticipation surrounding EA Sports' new college football game, has further broadened the horizons for enthusiasts. With ESPN's comprehensive coverage and the continuous innovation in broadcast technologies, fans can revel in an unparalleled viewing experience. As technology continues to shape the future, college football tech platforms are poised to deliver even more immersive and personalized experiences, ensuring that fans remain at the heart of the action.

Steve Smith Appears on Star Sports’ Cricket Live Using Holographic Teleporation Technology

Star Sports, the official television broadcaster of the TATA IPL 2023, is taking the world of sports broadcasting by storm with their innovative use of hologram technology. The broadcaster's partnership with cricket legend Steve Smith had been a major talking point among viewers and fans, and his appearance on the Star Sports show 'Cricket Live' through a realistic hologram had sent shockwaves throughout the cricketing world. Smith was the number one trending topic on social media after his second appearance on the show for the opening week of the tournament.

Speaking on his holographic teleportation, Steve Smith said “It was brilliant to be there. It’s amazing what technology can do now, it was great to be in the studio talking to the guys about cricket and the IPL, so I really enjoyed it and it was good fun.”

Through the magic of technology, Smith was teleported from his home in Sydney to the Star Sports studio in Mumbai in a matter of seconds, providing viewers with an immersive and lifelike experience. The holographic teleportation technology used by Star Sports is state-of-the-art and has impressed fans and critics alike with its seamless and realistic rendering of Smith's image.

Speaking to Star Sports, official television broadcaster of the TATA IPL 2023, former India cricketer Deep Dasgupta spoke on how astonished he was when Steve Smith made his appearance on ‘Cricket Live’, he said “We were all sitting there, looking at the TV, the pre-match show, I was like okay he’s here, along with Finch and the other guys. I thought we’ll catch up, and when the show got over, I was looking for him, where is Smithy? And I asked everybody where he is and they said he is in Sydney. For the first 10 seconds I didn’t believe them. I said ‘Nah you’re lying, it’s impossible’.”

Former Australia captain Aaron Finch said “If you look at the screen, it looked like 100% he’s standing there. So it was a bit of fun, he went in for a hi-five, I went in for a hug!”

MYSTERY REVEALED!

@steve_smith49 made an appearance at our studio through our holographic teleportation technology, making us the 1st Sports broadcaster in India to use teleportation LIVE!

MYSTERY REVEALED!@stevesmith49 made an appearance at our studio through our holographic teleportation technology, making us the 1st Sports broadcaster in India to use teleportation LIVE!

Trending on #Twitter and in our 💖s!

Tune-in LIVE to #IPLonStar!#GameOn #BetterTogether pic.twitter.com/ll1Q1IFCW4

— Star Sports (@StarSportsIndia) April 21, 2023

Sports Tech Platform Sportzcraazy Acquires Leading Kabaddi Platform Kabaddi Adda

A leading sports tech and media platform Sportzcraazy has announced the acquisition of media content platform Kabaddi Adda. Through the acquisition Sportzcraazy will be taking the majority and controlling stakes in Kabaddi Adda. Sportzcraazy is present in cricket, football and esports space apart from kabaddi. Kabaddi Adda was founded by Arvind Sivdas and renowned sportscaster Suhail Chandok along with Dhanya P & Srikanth Viswanathan

With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million monthly enthusiasts in India, with its social following in excess of 3 million giving them a clear leadership position in the digital Kabaddi space. Sportzcraazy intends to host Kabaddi leagues and large scale tournaments across the country to build local and regional player opportunities.

Given Sportzcraazy’s stronghold in the player sports tech space, this association will further build and enhance the Kabaddi sports tech business, with player performance data including player performance statistics, player form and auction related information. With data collated for over 5000+ players, across 1500 matches over 50 tournaments, spanning over the last 10 years, the data will help with scouting of players for leagues, coaching, newsroom to name a few.

Kabaddi Adda was valued at INR 13.33 crore and became the first sports company to receive an offer on Shark Tank, with sharks Vineeta Singh and Namita Thapar investing INR 80 lakh for 6% of the company. In 2019, Kabaddi Adda also received funding from Artha Venture Funds, a SEBI-approved fund, demonstrating investor confidence in the company's vision.

Founded by Vaibhav Jaiswal and Aditee Gulati, Sportzcraazy focuses on sports media, merchandise and events. They are also active investors in the sports tech ecosystem and aim to acquire more sports tech platforms going forward.

Vaibhav Jaiswal

On asking about the acquisition, Vaibhav Jaiswal, Founder and CEO, Sportzcraazy, said “Having the largest community and with sports tech focused towards Kabbadi, the second most viewed sport in the country, we see vast opportunity in the sport. Sportzcraazy plans to work with kabbadi players through grass root engagement enabling regional players to showcase their talent”. 

About Sportzcraazy: Sportzcraazy is a sports tech and media platform under the Sportzcraazy Technologies Pvt Ltd, which covers the latest news and updates from around the globe. The website covers five major sports like cricket, football, kabaddi, RMG, fantasy gaming, and esports content, prediction, and more. Sportzcraazy Technologies Pvt Ltd also helps sports content creators monetize and optimize their digital assets. Website: https://www.sportzcraazy.com/

About Kabaddi Adda: Founded in 2019 by Arvind Sivdas, Dhanya P, Suhail Chandhok and Srikanth Viswanathan, Kabaddi Adda quickly became a go-to platform for kabaddi fans, players and enthusiasts in India. It established itself as a leading source of information on kabaddi tournaments and events, focusing on providing in-depth coverage of the sport.

Cricket Edtech Cricuru by Virender Sehwag and Sanjay Bangar Launches With an Advanced AI-powered Tech

The app has already witnessed a download of over 10,000 at a pre-launch phase

Cricuru is a new cricket ed tech platform with a goal to provide a comprehensive marketplace for virtual cricket training and ensuring every cricket enthusiast’s dream of learning cricket from the best comes true. Cricuru launches with a more advanced AI integration that allows every user to learn and improve their skills and performance. This AI tool shall be the first of its kind in Cricket education in India which will not only help learn but also enhance their skills.

Cricuru identified the need for integration of cricket training into education and with a vision of providing cricket enthusiasts an augmented cricket learning experience. We want to make learning and improving more accessible than ever and finding talent that can represent India on a National and International level. Technology integration will help us bring our vision to everyone looking to learn cricket from the best.

Legendary cricketer and co- founder of Cricuru, Sanjay Bangar says, “Cricuru wishes to revolutionise cricket coaching and strive to make it accessible to every nook and corner of the country through the wisdom gained by legendary cricketers and experts. We hope to fulfil the dreams of every aspiring cricketer who has the potential to reach the top but unfortunately can't due to lack of proper guidance and training."

In times to come Our vision is also to build a cricket community of not only professional cricketers but also people who play the game just as a hobby.”

Speaking on the re-launch, Akshaara Lalwani, CEO, Cricuru says, “Cricuru identified the major challenges in the cricket coaching space like lack of coaching centres, experienced coaches or trainers. Owing to this, the country loses out on many potential cricketers both men and women. Cricuru aims to address these concerns and make cricket coaching accessible to all at an extremely reasonable pricing. With the new technologies in place, the app will ensure the registered students receive the best-in-class training from world renowned cricketers. With the relaunch of the app, Cricuru aims to revolutionize the otherwise traditional cricket coaching in India.”

One of the major hurdles that Cricuru aims to address is the vast geographical stretch of India. There are various Tier 1,2 and 3 cities wherein tiers 2 and 3 do not have easy access to sports training, let alone coaching centres for female sportspeople. Cricuru, being an app-based platform helps overcome geographical boundaries and makes cricket coaching easily accessible to all irrespective of age, location and gender.

Cricuru is the first application that brings top international players who have years of international experience, to train the users. Users will get a first-hand knowledge of the sport, techniques, tips and tricks from people who have actually experienced the high intensity games.

The new upgrade introduces Artificial Intelligence (AI) which analyzes the user’s positioning, moves and body structure and sends out feedback which helps in improvement. Cricuru helps one keep physically active and it helps them practice indoors or during bad weather. Simulation based training helps students improve their game and perform well in real life games. Cricuru will also help girls have equal access to the sport and people from Tier 2 and Tier 3 cities will have access to training which will help discover new cricketing gems.

About Cricuru:

Founded by cricket icons Virender Sehwag and Sanjay Bangar, Cricuru combines their extensive cricket knowledge, network amongst players from across the globe, usage of AI/ML based technology and a team of both cricket and business professionals. The mission is to democratize cricket learning and ensure that youngsters practice correctly in their schools and academies. Cricuru brings to you more than 2400 video cricket lessons from over thirty of the greatest cricketers of all time like Brian Lara, Chris Gayle, Virender Sehwag and Ishant Sharma to name a few. For more information, please visit https://www.cricuru.com.

Mathew Cyriac Invests in Sports Tech Startup MyySports, Joins as Co-Founder

Mathew Cyriac has invested $ 2 M in MyySports. Mathew is an existing Board Member and now joins as a Co-Founder. He is also the founder of Florintree Advisors.

Saurav Banerjee, founded MyySports in 2021. MyySports is a sports-tech start-up which through its App provides simple creator tools allowing millions of sports lovers to create, socialise and monetise their content. The App is sports and geography agnostic. MyySports has recently acquired a gaming company, MyyHashstash.

Mathew Cyriac, Co- Founder and Director, MyySports, said, “India is at the cusp of a digital revolution with 1 Bn smartphones in the hands of the people. MyySports enables capturing and socialising the sporting journey of every sports enthusiast. With its unique offering, MyySports is all set to capture the large sports community on its digital platform. I am pleased to partner with Saurav on this exciting journey.”

Saurav Banerjee, Founder, MyySports, commented, “I am extremely happy to have Mathew as a Co-Founder. He is a prolific investor with an unbeatable track record and has over five investments in the Sports sector. MyySports will gain immensely from his vast experience. A warm welcome on behalf of the entire MyySports team.”

About Mathew Cyriac:

Mr. Mathew Cyriac

Mr. Mathew Cyriac is the founder and executive chairman of Florintree Advisors. Florintree has made over 30 investments over the past five years. MTAR Technologies and Data Patterns, two of the Florintree portfolio Companies have completed successful IPOs. Florintree also has fully exited three of its investments - Cashe , Pharmeasy and Wealthdesk (sale to PhonePe). 

Mathew Cyriac currently has several investments in the Sports sector -Procam International (Marathons and participative sports) Super Six Sports (Fantasy Sports Gaming under brand Fantasy Akhada) , SFA Sporting Services (Sports Tech) and Plaeup Pvt Ltd ( D2C Sports Footwear for School Children). He has previously served as Senior Managing Director & Co-Head of Private Equity in India at The Blackstone Group.

IIT Madras and Inspire Institute of Sport Creating Low-Cost IoT-powered Boxing Analytics Platform 'Smartboxer'

A team from IIT-Madras has collaborated with Inspire Institute of Sport (IIS), Vijayanagar in Ballari district of Karnataka, to develop a cost-effective Internet-of-Things powered boxing analytics platform ‘Smartboxer,’ to increase India’s boxing medal tally at the 2024 Olympics.

The SportsTech platform will use wearable sensors & video cameras to assess the performance. It will provide an above-par competitive edge to Indian athletes by providing feedback and performance assessments using the IoT-enabled wearable sensors and video cameras.

IoT-powered devices in Smartboxer include — sensor-embedded gloves to analyze punch force; wireless foot insole with pressure sensor to record ground reaction force; wireless sensors to record a player’s lower body movement and inertial measurement unit to record upper body movement. Boxing ring video cameras will help classify players arm movements.

SAI has shortlisted archery, boxing, shooting, badminton, wrestling, hockey, weightlifting, cycling and athletics to improve medal tally in Olympics 2024.

The team will apply for patent for Smartboxer after IIS validates it.

Ranganathan Srinivasan, head, Centre of Excellence for Sports Science and Analytics and adjunct faculty in the Department of Chemical Engineering at IIT Madras, said, "Smartboxer is one of the many alternatives of IIT Madras aimed towards the Indian government’s ambitious goal of winning more medals in Olympics."

John Warburton, head of Youth Development (Boxing) at IIS, said: “We will be able to highlight to the boxers their strength and areas that require development such as patterns of movement, activity levels, punch and defensive repertoires, technically and tactically.”

Babji Srinivasan, associate professor in the Department of Applied Mechanics at IIT-M, said the system would integrate data and video streams and multiple IoT devices. The information from the data would provide fight analytics that would help not only coaches but also judges quantify the key traits of boxing champions.

Sports Tech Company Sportvot Raises Seed Capital from Ankur Capital and Others

Dravstream Technologies Pvt. Ltd. – SportVot, a SportsTech company raised an undisclosed seed round led by Ankur capital. Other investors included Capital A, SucSEED Indovation Fund, and Marwah Sports.

SportVot is a hyperlocal sports platform that aims at creating an online channel to stream sports events and help discover sports talent from the grassroots of India while creating a community of sports enthusiasts. India has over 10 million aspiring/emerging athletes (U-19), and around 100k + semi-professional/ professional tournaments occur annually. But most athletes do not get access to the right set of tools and platforms to showcase their talent and engage with the ecosystem. This results in a lack of transparency in talent discovery which in turn increases the number of dropouts in the Indian Sports Ecosystem.

Most of the sports games, other than the premier tier sports tournaments are not live-streamed or telecast across any platform in India. Sports streaming is expensive and complicated. A traditional broadcasting setup involves dependency on external service providers for expensive hardware, multiple complicated software and apps, and a special arrangement for OB vans. This makes the digitization of local games very difficult and hence no visibility to local talent. There is a need for a cost-effective streaming platform that undertakes the needs of teams, franchises, and fans. SportVot not only enables streaming with the least amount of resources but also has a rich layer of tools overlay to edit, analyze, and share the videos across various channels.

With internet penetration, sports viewership is increasing by the day. Events such as the Pro-Kabbadi league gets 330+ Million views every season and its success has spawned multiple tournaments across the country at all levels. This has drawn thousands of players. It is similarly played out in volleyball (Brahmaputra Volleyball League) to Kho-Kho (Ultimate Kho-kho), and basketball (Pro-basketball) among others. This has seen a cascading impact on local sports events being conducted across the country. SportVot will enable every match being played in the remotest part of the country to be available for scouts sitting in urban India.

Sport is a great leveler and we see sports as a tool to engage youth and provide many career opportunities for players and other related support careers. We have seen the financial opportunities it has opened up for Pro-Kabbadi players in the last couple of years. With most of these sportspersons coming from impoverished backgrounds, it has opened up new career paths from trainers to scouts to physios and sports administrators apart from players. The first step in that process is creating visibility and transparency in the games at different levels. SportVot with its cutting-edge technology is the only tech player in India focused on this area. SportVot has streamed over 18,000 sports matches, amassed 75M views, and featured over 90,000 upcoming athletes so far. Led by second-time entrepreneurs Sidhhant, Shubangi, and Yash, SportVot has the right mix of technologists and sports enthusiasts to create a global SportsTech platform.

Rema Subramanian, Managing Partner Ankur Capital said, “Sportvot enables young sports persons to showcase their talent and be discovered, leading to penetration of sports into the masses and making India a leading sports nation.”

Ankit Kedia, Founder of Capital-A, said, “At Capital A, our endeavor is to build an ecosystem that supports the diversity of tech-driven startups who can contribute to the growth of the national economy. We have backed a number of brands in various verticals and are always keen to support startups that can emerge as differentiators and enablers in their domains. Our investment in Sportvot is a continuation of that strategy. Sports are a part of Indian pop culture, and through its combination of technology and focus on the local sporting talent as well as events, SportVot has rapidly gained a significant standing in its domain. With a unique approach to not just showcasing talent from all over India, but also building an entire ecosystem that benefits all stakeholders, the platform is bound to grow as a major force.”

Speaking on why they have invested Vikrant Varshney Co-Founder & Managing Partner of SucSEED Indovation Fund, said, “According to the Marketwatch, Global Live Streaming Market is expected to reach $24 billion by 2027 to register a CAGR of 28.1% during the projected period. Live video streaming is trending nowadays due to the increasing acceptance of YouTube, Facebook, Instagram, Hotstar, and many more. SportVot provides a cost-effective and convenient end-to-end solution to sports bodies and tournament organizers for capturing and broadcasting their games, audience/community engagement, brand sponsorships, and monetization.”

Pranav Marwah, CEO of Marwah Sports said, “Having tracked the team’s progress from their original product avatar, it gives us immense pleasure to see them crack product market fit in a highly underserved market in India. Offering live video streaming with native advertising opportunities alongside high-quality production tools, all at an extremely affordable price, they have created a full-suite platform to showcase the next generation of local sporting heroes.”

Sidhhant, Co-Founder, SportVot, quoted, “The latest fundraise will help us scale our product and technology. We look to expand into new geographies across the country and bring access to live video capture to as many sports games as possible. We are extremely delighted to have our new investors on board and I look forward to working together with them as we discover the next generation of sports talent across the country"

SportVot is an Indian Sports platform where you can watch local match live streams, highlights, and emerging athletes of India. This is made possible with SportVot’s unique media technology to make local sports streaming more easy, cheap, and accessible to the sports ecosystem, called the SportVot Broadcasting Suite. This technology enables these tournament organizers and clubs to make their tournaments fully digital right from producing multilingual interactive streams, automated highlights and scoring to fixture management, which in turn assist these unique sports talent, and even tournaments, to get more support and visibility in the country.

Ankur Capital (https://www.ankurcapital.com/) is an early-stage venture capital firm investing in digital and deep science technology companies. Established in 2014, Ankur Capital looks to uncover and unlock opportunities in overlooked markets across India. They were the first institutional investors in notable companies including Captain Fresh (supply chain platform for animal proteins); Cropin (SaaS-based suite putting farms on the cloud); Rupifi (B2B BNPL platform powering MSME growth); String Bio (synthetic biology platform converting methane into alternative proteins); and Vegrow (smart matchmaking platform for fruits). From seed to scale, Ankur Capital has 29 companies in its portfolio across two funds.

SucSEED Indovation Fund (SIF) is an AIF Cat-1 Venture Capital Angel Fund with ₹100 crore corpus and has grown out of SucSEED Angel Network (SAN) and IIITH Tech Ventures, an early-stage tech seed initiative with IIIT Hyderabad Foundation. General Partners of the Indovation Fund have 100+ years of cumulative experience within technology, fund management, and start-up ecosystem and have already invested in 60+ startups. SIF attempts to support Indian Innovation for mass needs in the following Six (6) sectors - EdTech, FinTech, Health-tech, Security & RegTech, Enterprise & MSME SaAS, and Digital Economy & Emerging Tech. 

Marwah Sports is the sports arm of the Marwah Group, a 70-year-old enterprise headquartered in Mumbai, India, with business interests across commercial real estate, infrastructure, technology, and sports. A powerful blend of research, innovation, pragmatism, and intuition, Marwah Sports aims to create and add value to the Indian sports ecosystem, running thinQsport (India’s first dedicated sports innovation network), creating world-class sporting infrastructure, operating a full-suite consultancy across brand management and equity opportunities for brands, athletes and sportspersons, and investing in early-stage companies, with a portfolio of 40+ companies. 

“PUMA and the Land of Games”: New Virtual Place on Roblox for PUMA Fans to Connect and Compete

Business Wire India

PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences. PUMA and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customize their characters with hyperrealistic clothing that fits any avatar body type to wear PUMA from head to toe. As they explore the experience, fans will unlock new zones and additional PUMA sportswear pieces.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220523005611/en/

 

PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences. (Photo: Business Wire)

“PUMA and the Land of Games” offers the global Roblox community to bring out their inner athlete through sports mini games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the PUMA brand as an athlete.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, PUMA’s Chief Brand Officer. “The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”

The three minigames that will be launched are Endless Runner, Football Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the ‘beast’ gets to them. In Football Rush fans will utilize different power ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game.

With a fun-first focus “PUMA and the Land of Games” aims to deliver a compelling gameplay that promotes both – ambition and creativity.

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PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

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